The professional direction of EMBA program of Tianjin University of Finance and Economics has two directions: enterprise management and finance, of which enterprise management includes three sub-directions: intelligent manufacturing and management, digital marketing and digital financial management.

(1) Intelligent Manufacturing and Management Direction: Research on the most cutting-edge international digital technology, artificial intelligence, professional theory in the field of change management and its practical methods, to enhance the process reengineering and management innovation ability of manufacturing enterprises, and to promote the high-quality development of manufacturing industry and the implementation of advanced manufacturing development strategy.

(2) Direction of Digital Marketing Management: Based on digital technology and artificial intelligence technology, the research provides deep insight into market opportunities, helps enterprises dynamically formulate marketing strategies, optimizes marketing management systems, improves sales force and marketing performance, and enhances the quality of customer relationship management.

(3) Digital Financial Management Direction: In the face of the new technologies, knowledge and methods brought by big data and artificial intelligence to the field of enterprise financial management, we research on building new financial competitiveness of enterprises, realizing the fusion of enterprise value management platform and financial ****enjoyment service platform, and improving the efficiency of financial management.

(4) Financial Technology Direction: Facing the opportunities and challenges of the financial technology industry, research on technology, operation and supervision in the field of financial technology, and promote the deep integration and synergistic development of the financial industry and technology.