"Environmental pollution" as a special topic can easily ignite public opinion.

At present, with the development of society and the continuous improvement of people's living standards, the environment on which we depend is actually facing more serious challenges, which include but are not limited to the problems of atmospheric pollution, water pollution, garbage disposal, land desertification and sandstorms, soil erosion and drought and flooding, etc. In recent years, a lot of related subjects are even more affected by the problems of environmental pollution.

In recent years, many related subjects have been targeted by public opinion due to environmental pollution. So what should be done when this kind of public opinion crisis has not yet erupted before or after the outbreak?

One, for the enterprise

1. In the daily work: the enterprise should be ready to respond in advance, with the help of the knowledge of micro-business intelligence such as big data public opinion monitoring software, to strengthen real-time monitoring of public opinion across the network, and at the same time, with the local environmental protection departments to actively communicate with the relevant departments, and take the initiative to understand the policy trends, to carry out self-examination of the enterprise self-check activities or to cooperate with the relevant departments to check the results of the inspection. At the same time, we actively communicate with local environmental protection departments to understand policy trends, carry out self-inspection activities or cooperate with relevant departments in inspections, and publicize the inspection results to the society to win public trust.

2. Enterprises with public opinion: Enterprises should pay attention to both related work and public opinion response, on the one hand, they should internally communicate the problems reflected in the reports and investigate the corresponding problems, and on the other hand, they should take effective measures to avoid further fermentation of public opinion.

3. For major public opinion: A rapid public opinion response mechanism should be established and a response plan should be activated. It should also release objective information such as "attitude and action" to the public in a timely manner. During the period of fermentation and the upsurge of public opinion, the strategic cooperative media can be organized to release timely reports to play a positive role in guiding public opinion.

4. Enterprises not involved in public opinion: The current public opinion environment is becoming more and more complicated, and in many cases, the whole body moves, so relevant enterprises not involved in public opinion should be sensitive to similar events. When other enterprises are reported by the media, enterprises that are not involved in public opinion should also be alert to the spreading of similar incidents within their own enterprises, conduct timely investigation of similar situations, and take the initiative to disclose information so that the public can understand the relevant facts as comprehensively as possible.

Two, for the regulator

1. Grasp the situation and respond in time: Once there is a public opinion, the regulator should choose a good time to make a statement about the situation, and for the information that the audience eagerly wants to know, the official should organize the collection, grasp it as soon as possible, and respond to the public's questions in time.

2. Clear statement: Public opinion enters the fermentation period and the high period, the media and the public need information in many aspects, to the regulator's voice, to closely follow their own duties and responsibilities. Not fuzzy response, not to avoid dealing with.

3. Learning lessons and seeking support: after the public opinion, the key to win the public's trust. The most important thing for the regulator is to act quickly to learn the lessons, to improve the work with a positive attitude, to accept the supervision and to gain support.