At the beginning of 20 16, xiaohongshu changed the manual operation content into the form of machine distribution. Through big data and artificial intelligence, the content in the community is accurately matched to users who are interested in it, thus improving the user experience.
As a lifestyle community, the biggest uniqueness of Xiaohongshu lies in that most Internet communities rely more on online virtual identities, and the content published by Xiaohongshu users comes from real life.
A sharing user must have rich experience in life and consumption in order to share content in Little Red Book and attract fans' attention.
Most online communities are virtual communities, where users consume content online and experience the end of online. Little Red Book is called "three-dimensional community".
This is because in order to complete this experience, users have to go back to real life to spend money, whether they see food in little red books or travel to a destination.
In Little Red Book, one user's "online sharing" consumption experience leads to "community interaction", which can promote other users' "offline consumption", which in turn will generate more "online sharing" and eventually form a positive cycle. With people's lives becoming more and more digital, Xiaohongshu community is playing a greater social value in the tide of "consumption upgrading".
Reference to the above content: Baidu Encyclopedia-Little Red Book