o2o is the abbreviation of Online To Offline, that is, online to offline marketing model. It refers to the marketing model in which merchants utilize Internet technology to advertise and promote their brands and services on the Internet, and then guide consumers to offline brick-and-mortar stores for consumption.

The rise of the o2o model is based on the development of the mobile Internet, and the popularity of smart phones, as well as the development of a variety of social media on the mobile Internet. Online publicity, and then guide consumers to offline physical stores to consume, such a model is more likely to gain the trust of consumers, but also make consumers more likely to accept the services and brands of merchants.

Second, the advantages of o2o marketing model

The advantage of o2o marketing model is that it can combine online and offline marketing, so that consumers can buy goods online, and then go to the physical store to pick up the goods, but also can be booked online services, and then go to the physical store to use the services.

This allows for the effective use of Internet technology to combine online and offline marketing to enhance the consumer experience and increase sales for merchants.

Three, the development trend of o2o

With the development of the mobile Internet, the o2o marketing model is also evolving. In the future, the o2o marketing model will be more perfect, merchants can use the mobile Internet technology, online publicity, promotion, and then guide consumers to the offline physical stores to consume.

In addition, the future o2o marketing model will also be combined with big data, through the analysis of big data, you can better locate the consumers, and guide them to the merchant's offline store, thus increasing the merchant's sales.

Four, o2o marketing cases

There are many successful o2o marketing cases, such as Meituan, hungry, etc., which have achieved great success by utilizing Internet technology to guide consumers to offline physical stores.

In addition, there are many brick-and-mortar stores that have achieved great success by utilizing the o2o marketing model to advertise and promote online, and direct consumers to offline brick-and-mortar stores for consumption.

Fifth, the development prospects of o2o

The development prospects of o2o marketing model is very optimistic. With the development of the mobile Internet, the popularity of smart phones, and the development of a variety of social media, o2o marketing model will be further developed and achieve greater success.

Six, o2o marketing considerations

The key to the success of the o2o marketing model lies in the fact that merchants should make good use of the mobile Internet technology to carry out effective publicity and promotion, and then guide consumers to the offline physical stores to consume.

In addition, merchants should also pay attention to grasp the combination of online and offline marketing, put the consumer experience in the first place, and improve the quality of service of the merchants, in order to make it easier for consumers to accept, so as to improve the sales of merchants.