First of all, when you open a store, you should consider the positioning of the store and the goods sold. There are so many similar stores on the market, and there is no lack of me, so what is the need for my store to exist? Why do customers want to spend money in my store? What kind of features and advantages does my store have? In other words, who are my consumers, from which aspect or angle of entry, what kind of consumption pattern, the store embodies what kind of lifestyle. Secondly, physical stores want to develop, we must turn the "enemy e-commerce" into a friendly business. The use of the Internet's big data, technology upgrades, intelligent management, combined with the experience of the physical store, service, to create a dual-line integration of the wisdom of the store. This is not only the need for performance growth, but also the need to adapt to the "amphibious consumption". People's consumption behavior has long been "amphibious", the lack of online business, logistics and distribution services in the physical store, there is no way to meet the fragmented, convenient consumer demand. Once again, the current consumption pattern has shifted from commodity-focused to experience-focused. New retail stores should be different from traditional shopping centers, department stores, supermarkets, and can also be different from Box Ma Fresh Life. It can be a shopping center or a similar store to Boxmart Freshman. The new retail model of the physical store, with a sense of the future, is young and fashionable. Its format should be rich, reflecting the current consumption of new trends, new hotspots, and be able to respond to the consumer trend of quality and personalization, food, entertainment, sports, leisure, make-up, etc. should not be "absent". Its commodities should be novel, fashionable, popular and grounded, and there should be no shortage of trendy brands, fashionable sundries, cross-border commodities and food. There is also the promotion of self-support, self-support is also "now in progress" is the main way of growth, is out of homogenization, to achieve differentiation of the effective path, the new retail brick-and-mortar stores must have a higher proportion of self-support. Finally, some people say, entity retail has a shortcoming, is the lack of data, can not accurately know who their customers are, where they come from, what they bought in the store, what they prefer, a lot of work can only be based on experience, intuition. But in front of the changing consumer market and consumers, the past experience has long been insufficient. Therefore, brick-and-mortar stores should have a strong sense of data, and should adhere to the data as the basis for decision-making. Price cloud store new retail stores should be more from the beginning of the overall planning, from the top design, do a good job of data collection, analysis, refinement, to create their own data. Like Andres Aloe Cloud Home platform is based on the Internet + social e-commerce platform, the turnover conversion rate is often better than the effect of ordinary advertising, more targeted. So, let this invisible participation in the promotion, consumers also participate in the distribution of profits become inevitable. The social e-commerce attributes of Andeli Aloe Cloud Home are such that consumers can not only share, recommend, and publish their own consumption experience through WeChat, circle of friends, links, etc., recommending the development of their own fans. At the same time, the arrival of 5G will further improve the speed of mobile terminal access to the Internet, and with the reduction of traffic tariffs, more people will become participants in the mobile Internet, bringing a new development opportunity for brick-and-mortar stores.