1In the era of big data, commercial banks, through the use of big data analytics, can more scientifically and reasonably assess customer needs, accurately position their own service targets and service areas, and provide decision-making support for commercial banks at multiple levels such as internal management, business development, and customer marketing, thus making corporate strategic decision-making more scientific and effective.
2The path of progressive development refers to the long-term evolutionary process of commercial banks from passive participation to active input, and from quantitative changes to qualitative changes in the context of big data.