As one of the important scenarios of wisdom application, the cultural tourism industry has ushered in a new round of development opportunities. Especially in recent years, the national policy level encourages the tourism industry to change, and proposes to move from the scenic spot tourism model to the global tourism model, while continuing to promote the integration of culture and tourism. Driven by a series of policies, the cultural tourism industry has ushered in industrial upgrading, and the tourism development model has gradually changed.
In addition, with the further deepening of digital transformation, the application of information technology has been paid more and more attention by the state, and it is particularly important to speed up the intelligent construction of cultural tourism. As an integrated service provider of global smart tourism, Zhang Jianguo, director of operation of Hengtong NetSmart, said in an exclusive interview with C 1 14: "Technology and intelligence have accelerated the development of the tourism industry and promoted the transformation of the tourism model."
Intelligent and digital cultural tourism is the only way.
Since the development of smart tourism, from simple information construction to digital management to all-round upgrading, tourism elements are diversified, emphasizing the combination with culture and technology, paying attention to tourism experience and content, and new technologies are more widely used in tourism.
Zhang Jianguo pointed out that the changes brought by intelligent application to the tourism industry are profoundly affecting enterprises, governments, tourists and other audiences. For enterprises, intelligent applications have created new tourism formats, changed the way of tourism information dissemination, and improved the service quality with innovative service models. For the government, it has promoted the transformation of functions and businesses of various departments and improved the efficiency and quality of supervision. For tourists, they have changed their way of thinking, behavior habits and consumption habits, experienced a different way of traveling from the original, and brought tourists a high-quality travel experience.
In 2020, under the influence of the COVID-19 epidemic, the cultural tourism industry was severely impacted. With the effective control of the epidemic, the cultural tourism industry in various places is gradually recovering. Under the normalization of epidemic prevention and control, intelligent travel is more important.
In this regard, Zhang Jianguo emphasized: "Intelligentization and digitalization of cultural tourism are the only way. At the same time, it is also a difficult journey. At present, there are still some phenomena in destination tourism, such as data independence, difficulty in linkage and lack of culture. These are all key issues that need to be solved. "
Four core concepts of creating differentiated advantages
At present, the intelligent and digital development of cultural tourism is in full swing. In the market economy environment, many manufacturers will flock to it. In this regard, Zhang Jianguo pointed out that the biggest advantage of Hengtong NetSmart lies in its concentration and cognition of the industry, and put forward four core concepts based on the wisdom of cultural tourism: cultural tourism integration, equal emphasis on construction and transportation, * * construction and enjoyment, and economic income generation, so as to create differentiated competitive advantages and solve the above pain points while enhancing competitiveness.
Zhang Jianguo said: "First, the integration of culture and tourism can form a tipping point; Second, we should pay equal attention to the construction and operation of cultural tourism, because only operation can produce economic value; Third, emphasize the participation of the whole society, which can be enjoyed by both tourists and residents. Ultimately achieve the goal of regional economic income growth and economic income generation. "
Based on the above ideas, Hengtong NetSmart has built a professional solution team and technical support team to fully support the service market and rely on localized operation services to ensure that intelligent applications truly exert their maximum value.
Facing the government, based on "big data of cultural tourism", we will guide and plan the development of cultural tourism industry, supervise and comprehensively manage the cultural tourism industry, and develop cultural tourism to drive economic income. Facing the scenic spot, based on intelligent and intelligent construction, intelligent management, intelligent service, intelligent marketing/intelligent operation are realized. Facing tourists, the "public service platform" is used to cover the whole process of tourism interactively, so that the public can have full-cycle personalized tourism assistants and enhance the tourism experience. Facing enterprises, we will build a good market ecology, attract enterprises to settle in, build * * * transportation and promote the healthy development of cultural tourism industry by means of cultural tourism promotion, e-commerce distribution and operational services.
According to Zhang Jianguo, after three years of exploration and development, learning from the experience of similar industries and combining with its own development direction, Hengtong NetSmart has reached the established height in the industry and has also been highly recognized by relevant units. The market business is spread all over the country, and many tens of millions and millions of projects have been completed in Hebei, Shanxi, Chongqing, Guizhou, Sichuan, Jiangxi and Hubei.
"Digitalization" accelerates the sustainable development of intelligent travel.
In 2020, the digital industry in China entered a new stage of scale deployment, which opened a new journey of empowering hundreds of businesses. At the same time, innovative applications have ushered in new opportunities and accelerated the development of Zhilv.
In Zhang Jianguo's view, with the characteristics of large bandwidth, low delay and multiple connections, many smart travel application scenarios can be realized. For example, the use of AR and VR technologies allows visitors to experience the overall landscape of the scenic spot. In addition, the new generation communication network makes it possible to transmit and process high-definition video in real time, and the analysis of tourists' admission and behavior based on face and body recognition can be widely used.
It is reported that in terms of smart travel solutions, Hengtong NetSmart has launched innovative and applied smart travel solutions in combination with the current market prospects, and related projects have been actively implemented.
Facing the future, Hengtong NetSmart will leverage the integration of cultural tourism and technology to empower the cultural tourism industry. Strengthen the exploration and research of cloud computing, artificial intelligence, big data and other technologies, vigorously promote the upgrading and transformation of cultural tourism industry, increase the output of cultural IP and cultural tourism bases, and empower the sustainable development of cultural tourism industry.
(Full text transferred from C 1 14 communication network)
This article was published in 20021August.