Among the new car-making brands in China, Xiaopeng has been widely recognized and supported by consumers with the outstanding performance of its G3 and P7 models. Xiaopeng P5 is the third product launched by the brand, positioned as a compact sedan, the target group is mainly aimed at young people who are fashionable and trendy. The P5 is equipped with intelligent configurations rarely seen in the same class, and its equipped LiDAR is the biggest selling point of the whole car, which has gained widespread attention since its launch last year, and has even surpassed the flagship model, the P7. Not long ago, the P5 also added four new models, including the 460+ and 510 variants, which further enriches the choices of the consumers.
While the domestic SUV market continues to be hot, and the overall heat has not diminished at all over the years, the compact car market is not a good time, and the competition is also quite fierce. In the field of new energy, most brands in order to win favor as well as for sales considerations, overall or more keen to launch SUV models, but in the long run, sedan this part of the market segment is bound to not be given up, especially compact sedan this "meat and potatoes". Xiaopeng P5 shoulder heavy responsibility on the stage, whether it can open a new situation for the brand and stand firm as desired? This issue of Quality Choice will provide you with a detailed explanation.
I. Basic information and product highlights
Small Peng P5 is the third product under the Roc Motors banner, and is also the first compact sedan, with a price range of 162,700 yuan to 229,300 yuan. In the future, it can realize the city NGP (navigation-assisted driving) function. In addition, Xiaopeng P5 is equipped with a large number of ultrasonic radar and millimeter-wave radar, whether it is the convenience of practical use or in the intelligent driving technology gimmick, are very attention-grabbing.
Appearance, the overall design of Xiaopeng P5 is more subtle and low-key, very grounded. Rounded curves with harsh angles, although not ostentatious but quite personalized avant-garde. The "Lightsaber 3.0" penetrating LED headlights are integrated with the body, which is also a classic design element of Xiaopeng Automobile, with a high degree of recognition. Below the closed center grille is an active grille, which closes at high speeds to reduce airflow into the cabin and lower air resistance. The detailed design with the gentle and smooth curve transition on the side of the car gives the P5 a wind resistance of only 0.223 Cd, which is certainly meaningful for a purely electric vehicle.
The LIDAR on both sides of the front enclosure is the biggest configuration highlight of the Xiaopeng P5, which is mainly prepared for the urban NGP function in XPILOT 3.5. In order to be able to deal with more complex road conditions, so Xiaopeng P5 chose to place the laser radar on both sides of the front surroundings, rather than the traditional "watchtower" (laser radar is located on the roof of the car). Although this slightly aggressive layout will increase the risk of damage, but as the saying goes, you can't have it both ways, it's also a compromise.
The Xiaopeng P5 adopts the third-generation Qualcomm Snapdragon flagship digital cockpit platform, with a built-in Xmart OS in-vehicle intelligence system that supports OTA upgrade services for the entire vehicle. Based on the arithmetic power of Qualcomm Snapdragon SA8155P chip, human-computer interaction is very smooth, coupled with rich functional configuration, the practical performance is quite outstanding. Xiaopeng P5 built-in full-scene voice and AI voice assistant, the interaction logic is clear, the degree of intelligence is very high, this part for the current young people undoubtedly also has a strong attraction.
Two, product competitiveness analysis
Competitive comparison, this specially selected BYD Qin PLUS EV and SAIC Volkswagen ID.3, these two models are currently in the market of the higher degree of heat of the product, and covers the independent brand and the joint venture brand. joint venture brands. In terms of advantages, Xiaopeng P5 focuses on technological configurations and practical performance, BYD is quite good at battery, and as for ID.3, I think Volkswagen's "gold standard" needs no further explanation here. As the only new power car brand, Xiaopeng competes with BYD and Volkswagen, two traditional car companies, the advantages and disadvantages are very obvious. To be honest, if you want to get the attention and recognition of consumers, the situation facing Xiaopeng will definitely be a bit more severe.
Exterior design, the three models have their own unique characteristics, Peng P5 continues the classic design elements of the family, avant-garde dynamic but also quite simple and low-profile, very much in line with the mainstream of the young people's aesthetics. SAIC Volkswagen ID.3 is also the same, a full set of "new energy" models should have the feeling and aura, can bring a relatively strong sense of freshness. Of course, the exterior design of the BYD Qin PLUS EV is also very characteristic of its own brand, simple but refined, with a high degree of recognition.
In terms of power, all three models are equipped with single-motor systems, with the Xiaopeng P5 and the BYD Qin PLUS EV both front-driven, except for the SAIC Volkswagen ID.3, which uses a rear-driven layout. Power parameters and range part, Xiaopeng P5 slightly prevailed, but the lead is not great. In terms of battery selection, the BYD Qin PLUS EV uses lithium iron phosphate batteries, the SAIC Volkswagen ID.3 is a ternary lithium battery, and the Xiaopeng P5 is a combination of the two, offering a version of the model equipped with two different batteries, which is relatively freer in terms of choice.
Comparing the configuration, the overall performance of Xiaopeng P5 is quite good, although constrained by the price factor can not send the top model "to participate in the war", but the overall performance is still noteworthy, but also in the comparison with the competitors can have a certain advantage. Including hidden door pulls, wireless charging of the front row of cell phones, the driver's seat electric seat memory and automatic anti-glare interior mirrors, are exclusive features. Overall, the configuration of the Xiaopeng P5 has an excellent performance in terms of practicality and technology.
Three, product quality & service trend analysis
As the first compact sedan under the Xiaopeng brand, is the Xiaopeng P5 at risk of quality problems? In this regard, we will start from the past year Peng P5 model failure problems, through the failure problem comparison, so as to preliminarily predict the future development trend of new car quality problems. Since the P5 is a brand new model, we will analyze the complaints of Xiaopeng's models over the past year.
Through the complaint data of Xiaopeng brand models in the past year, it can be found that the fault problems are mainly concentrated in the "audio-visual system failure", which is found in Xiaopeng G3 and Xiaopeng P7 models. In addition, the "range is not allowed" and "driving safety assistance system failure" related complaints are also more. The P5 is positioned as a compact car and is the third product launched by Xiaopeng Automobile. Since most of the above are **** problems, it can be assumed that there is a probability of the above problems occurring in the P5 for the time being, but the actual situation will have to wait for a period of time before a conclusion can be drawn after it has been used on the market.
With the continuous development of China's automobile market, the level of brand pre-sales / after-sales service, the good and bad of the purchase experience has gradually become an important factor affecting the final purchase of consumers. Therefore, we will analyze the prevalent service problems of brands or car series in the past year based on the massive big data from CarQuality.com, in order to provide consumers with a more objective reference basis for purchasing car models.
Since Xiaopeng P5 is a new model, we will analyze the service complaints of Xiaopeng brand in the past year. By filtering the complaint data of Xiaopeng brand models, we can find that the number of complaints about "not being able to pick up the car" is high, and the problem is particularly prominent. Through further analysis, it can be seen that the above major problems are basically all concentrated in the Peng P5 model. Affected by a number of factors, the delivery cycle of Xiaopeng P5 is generally longer, and has not yet been properly resolved.
In terms of measuring the after-sales service reputation of a new car, we will analyze the company's response to the owner's complaints to make a relatively objective prediction of the new car's future after-sales service reputation. According to the data of the car quality network, in the past year, the complaint response rate of Xiaopeng brand models is 3.64%, which shows that the manufacturer's attention to the owner's demand is still to be improved.
Four, after-sales service policy and network distribution
Policy, Xiaopeng Automobile provides users with a variety of policy benefits, including the Yue Peng terms of service, battery lifetime warranty terms of service, and other service rights. For example, free first warranty, full vehicle warranty, exclusive charging pile, violation of the law, traffic enjoyment, worry-free rescue, mobile services, mobility services, mobility services and so on. However, many services have corresponding terms and conditions, only meet the requirements to enjoy, but in terms of content, it is still considered to be all-encompassing, very thoughtful. (The above is for reference only, the specific content of the official website shall prevail).
After the purchase of the vehicle is bound to be involved in the daily maintenance of the vehicle, the number of brand dealers and distribution of the store is very important, and will even have a certain impact on the consumer whether to buy the brand model. According to the car quality network statistics, the Peng brand in the domestic dealer stores **** 264, covering 26 provinces, autonomous regions and municipalities directly under the Central Government, of which Jilin Province, Heilongjiang Province, Tibet Autonomous Region, Ningxia Hui Autonomous Region and Xinjiang Uygur Autonomous Region has not yet covered the dealer. Overall, the Peng brand has a wide distribution of dealers, and although the total number is not large, the overall performance is still in the first echelon of the new car-making brands, and the performance is satisfactory.
Summary:
Comprehensively, the product quality of the Xiaopeng P5 is still noteworthy, in addition to the iconic technological configuration of the biggest selling point, in the appearance of the design, spatial performance, power configuration, and range and other aspects of the same maintain a high standard. It also maintains a high standard. Previously, Xiaopeng Automobile has been gradually stabilized in the market through the G3 and P7 models, in fact, from the product positioning point of view, Xiaopeng P5 is undoubtedly endowed with more expectations, and there is a good chance to impact higher sales. However, slightly embarrassing is that, due to production capacity issues, the current small Peng P5 in the delivery of the link there are still some problems, which also directly affects its sales performance and user reputation. Of course, after properly resolving these issues, I think the future market prospects of the P5 are still worth looking forward to.
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