On the same day, Volkswagen China Investment also reached a final agreement with Jianghuai Automobile Co., Ltd. to increase capital. According to the agreement, Volkswagen China Investment will hold 75% equity of Jianghuai Volkswagen.
Less than two months after the last signing of the agreement, Jianghuai and Volkswagen announced their capital increase to Jianghuai Volkswagen.
On July 2 1 day, JAC announced that it would jointly invest with Volkswagen China to increase the capital of JAC Volkswagen, in which JAC Automobile increased its capital by 65.438+28.5 million yuan, and Volkswagen China increased its capital by 5.2.10.70 billion yuan.
After the capital increase, the shareholding ratio remains unchanged, with Volkswagen China still holding 75% and Jianghuai holding 25%. After the transaction is completed, the registered capital of Jianghuai Volkswagen will increase to 7.356 billion yuan.
Jianghuai Automobile said, "This capital increase is an important part of the strategic cooperation between the company and Volkswagen in China. This capital increase is conducive to promoting the strategic cooperation between the company and Volkswagen in China and promoting the development of the joint venture company. "
Deja vu capital injection
It is not the first time to set up a joint venture company to develop new energy vehicles and continue blood transfusion in the automobile circle.
10 years ago, BYD and Daimler established the BYD-Daimler joint venture company in Shenzhen. Two years after the establishment of the joint venture company, the first brand focusing on new energy vehicles in China was released, which can be said to be the first player standing on the track of new energy vehicles in China.
Two years later, Tengshi's first pure electric vehicle went on the market with Daimler's century-old car-making heritage and BYD's leading battery technology. This model is ahead of the pure electric vehicle in terms of endurance and manufacturing process, but because the price is much higher than other products, it only gains a small number of users.
However, Daimler and BYD do not seem to require Tengpotential to occupy a high market in a short time, but to deepen their products, and Tengpotential is only developing step by step.
Of course, Tengshi's sales have not improved. Except for 47 13 vehicles in 2065,438+07, the annual sales in other years are between 2000 and 3000 vehicles, so Tengshi has been at a loss. According to public data, Tengshi has accumulated losses of more than 4.5 billion yuan since its establishment.
However, although Tengshi has been losing money, Daimler and BYD are not going to give up and are still unwilling to inject capital into it. The last time was in June 65438+10/October 65438+April 2020, and the registered capital of Shenzhen Tengshi New Energy Automobile Co., Ltd. increased from 5.06 billion to 5.76 billion. Since 2065438+May 2007, Tengshi shareholders have transferred to the company for 5 times.
Jianghuai Volkswagen and Tengshi are similar. They are joint ventures established by German veteran car companies and domestic independent car companies to develop and produce new energy vehicles. At the same time, JAC Volkswagen's first model, Sihao E20X, did not cause much sensation, and the market response was not even as good as Tengshi 300. Whether the capital injection of Volkswagen and Jianghuai will follow the footsteps of Daimler and BYD will inevitably make people think less.
Very different development
Although they have similar backgrounds and similar beginnings, Jianghuai Volkswagen is different from Tengshi Buddhism and let nature take its course, and its attitude towards electrification is obviously more radical.
Volkswagen has never concealed its ambitions in the field of electric vehicles. In 20 16, Volkswagen decided to become a global leader in the field of electric vehicles in 2025. The following year, Volkswagen also upgraded its electrification strategy, and plans to electrify the entire lineup of Volkswagen Group by 2030 at the latest.
Secondly, at the product level, Volkswagen plans to launch more than 80 new electric vehicles in 2025, including 50 pure electric vehicles and 30 plug-in hybrid vehicles; The Volkswagen Group also predicts that by 2025, about a quarter of the new cars sold will be pure electric vehicles.
The powerful power of Volkswagen Group in electrification is bound to put pressure on Jianghuai Volkswagen.
Different from Tengshi's route of "a high-end model is the best in the world", Jianghuai Volkswagen's route obviously follows the people-friendly style of "having more sons and fighting for dad". JAC announcement revealed that Volkswagen Group promised to import 4-5 brands of pure electric vehicles from JAC Volkswagen, and give priority to producing plug-in hybrid vehicles and fuel vehicles such as Volkswagen B-class cars and C-class cars in JAC Volkswagen under the premise of China laws and permits.
In addition, JAC Volkswagen also set a revenue target for the joint venture company, hoping to achieve an annual output of 200,000-250,000 vehicles in 2025, with a total revenue of 30 billion yuan; By 2029, the annual output will be 350,000-400,000 vehicles, and the total revenue will reach 50 billion yuan.
It is worth mentioning that JAC Volkswagen and Tengshi have also adopted completely different sales strategies.
As we all know, since July 1, 2065438, Tengshi has merged its sales, marketing and brand communication, customer service, network development and other business operations into Beijing Mercedes-Benz Sales & Service Co., Ltd., relying on Mercedes-Benz brands and channels for sales.
Jianghuai Volkswagen's sales strategy is more inclined to digital marketing. At the beginning of June this year, Jianghuai Volkswagen formed an alliance with Suning Automobile and Taber Yue Zhen to create a brand-new sales model for Jianghuai Volkswagen. It is understood that in the first stage of strategic cooperation, Jianghuai Volkswagen will focus on seven core cities including Beijing, Tianjin, Shanghai and Hangzhou, and build 34 offline stores by the end of August this year, and plans to cover more cities and complete 55 stores this year. At the same time, Jianghuai Volkswagen will also rely on Suning Automobile's smart retail format and big data resources to enrich and improve user portraits and strengthen precision marketing.
The prime minister's personal matchmaking and Volkswagen's rich experience in joint ventures between the North and the South all add more special colors to Jianghuai Volkswagen.
In addition, compared with Tengshi's entry opportunities, Jianghuai Volkswagen also has a more mature pure electric vehicle market environment and higher consumer acceptance, which has become the development advantage of Jianghuai Volkswagen compared with Tengshi.
However, it must be mentioned that JAC's financial strength and technology accumulation in the field of new energy are not as good as BYD's. In addition to years of losses, JAC's capital injection to JAC Volkswagen still adopts the loan method. According to the announcement, JAC intends to apply to Anhui JAC Automobile Group Holding Co., Ltd., the controlling shareholder, for an entrusted loan of 65.438+0.29 billion yuan.
For the similarities between Jianghuai Volkswagen and Tengshi's subsequent development, the car headline App will continue to pay attention.
Copyright statement This article is an original article of automobile headlines. Without the authorization of this website agreement, no media, website or individual may reprint, link, repost or reprint it in other ways. ?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.
When watching Poundland ads, the ads open up Poundland...is this a loophole?