Let's take a look at the following:
One of the difficulties of the Chinese medicine museum industry
1, underestimating the risk of large
The development of Chinese medicine has become a national strategy, many amateurs have to enter the field of Chinese medicine museums but confused to find the exit, resulting in the early stage of blind investment in the Chinese medicine museums have been closed down, neither positioning, no training, and even more operations, the Chinese medicine museums just see the opportunity, and no training, and even more operations. Chinese medicine museum just see the opportunity, and did not see the risk of Chinese medicine museum, biased, resulting in panic on the horse, change chaotic dismounted end.
2, blind expansion and consolidation
The market prospects for Chinese medicine is broad, for the Chinese medicine tablets, Chinese medicine to implement regional policy support, Chinese medicine to the Chinese medicine practitioners to relax the policy of talent, activated the capital investment, fueled the capital of Chinese medicine resources chain of greed.
Because of the lack of core medical resources, capital blind greed, want to combine all the resources monopoly profit, this unrealistic situation has occurred repeatedly, while many pharmaceutical companies monopolize the practice of traditional Chinese medicine practitioners, resulting in a scarcity of traditional Chinese medicine practitioners at high prices, and the cost of this operation also kidnapped the development of traditional Chinese medicine museum.
3, the lack of professional operating personnel
The Chinese medicine museum favorable policy frequently issued, the policy direction is very good, but the lack of Chinese medicine museum talent, chain missing serious, many Chinese medicine people do not have the ability to cope with the market, the investor with the shareholders to run the Chinese medicine museum, rather than the professional operation of the people, resulting in Chinese medicine museum deviation track.
There are also many investors who entrust the operation and management of Chinese medicine museums to Chinese medicine practitioners, not realizing that Chinese medicine practitioners solve core technical problems, so many Chinese medicine practitioners are tired of running around and doing the work of putting the cart before the horse, and this kind of operation program ultimately loses the favorable policies.
4, the lack of standardized processes
The Chinese medicine museums are uneven, a swarm of competition is serious, but the behavior is still stuck in the sectarian struggle, the lack of standardized processes, matching the amount of money is not enough, can not afford to support the team, but also can not afford to support the doctor, but also precipitated in the fight of medical ethics, the faction of the level of the fight, but in turn, so that some of the pseudo doctors wearing the title of Chinese medicine museums have a bad name Chinese medicine museums.
This is the first time I have ever seen a doctor in a hospital.
So the Chinese medicine museum needs to be their own standardized process within the museum, do not go to the museum outside the standardized process, iron still need to be hard to be, have to listen to what model? The real model is to make a profit, that's all.
5, positioning does not meet the real situation
Enterprise positioning is not based on more than learned to imitate the classical, and no innovative elements, at the same time, from the mode of more borrowed from the Chinese medicine museum, pharmacy, clinic model, which is enough to let the new Chinese medicine museum to form the old body, Chinese medicine innovation problems struggling to move forward.
6, the lack of professional operators
The Chinese medicine museum is not only the propaganda of Chinese medicine culture position, but also a place to treat the sick to save people, but also in business, the prerequisite transaction is fair, professional, warm service, but the traditional system of Chinese medicine practitioners do not have the ability to do this, only the technical ability, the real operation of the technology of the serious lack of professionals. Team adhesion is very poor, each doing their own work, there is no unity of thought between technology and operations, so it is not easy to form a medical team, and even more unable to cope with the huge health care market, and unable to cope with the treatment of doctor-patient conflicts.
7, backward business philosophy
The Chinese medicine museum operation business philosophy is backward, is the profit survival, or layout development, or standardization, team development, which has become a medical center in the face of a large market of the confusion period, and there is no professional management and operation team to support, then this Chinese medicine museum can only wait for death, after all, Chinese medicine museum is a special industry, and is not a pure transaction commercialization industry. The first thing you need to do is to get your hands on a new one, and you'll be able to do it.
Neither reference, and there is no standard process, you need to senior experienced team to manipulate the operation, so that the system is balanced and orderly, which is the core of the problem of the Chinese medicine hall.
8, there is no cultural connotation of Chinese medicine
The rise of the Internet did not let the Chinese medicine museum alert, not to let more core talents to operate, even if they go to operate, to the content of the king of the self-media, so that the core of the young generation of the Internet is very difficult to say what is Chinese medicine?
Most of them are through the product to transfuse the momentum, the lack of the old Chinese medicine to the elaboration of Chinese medicine, Chinese medicine to the old Chinese medicine cognition, Chinese medicine culture in the product will form the phenomenon of shoddy work. The role and significance of the Internet + for a Chinese medicine museum is a tool, is a kind of publicity, by the way, with goods only, do not Chinese medicine museum plus the Internet into a product incubator, product culture is the need to empower the old Chinese medicine.
9, there is no special section
The special section of the Chinese medicine hall is not special, many regional Chinese medicine hall is simply copying the special section of the Chinese medicine hall, or else it is dug from others to the so-called high level of training, which has caused the same area of the Chinese medicine hall characteristics of the special section of the phenomenon of non-specialty, and never go to look at their own competitive situation, the market demand is more or less, the market demand is more or less, the market demand is more or less, the market demand is more or less, the market demand is more or less, the market demand is more or less. The first thing you need to do is to find out what kind of competition you're in, what the market demand is, and how you can form your own unique program.
10, insufficient talent reserves
Not at all have the talent reserves, talent training, talent continuation of the basic conditions, the development of Chinese medicine museums must have a stage of development space, stick to their own way, but the core problem is that the Chinese medicine museums can not be considered ahead of time, the continuity of the late talent, failed to give the talent space to do a good job in the long term preparation for the issuance of salaries from the already doomed. Doomed. Talent is not the need to grow with the Chinese medicine museum, the subsequent reserve of talent, how to continue to supplement.
The embrace of the Internet by TCM centers is an inevitable trend! At present, there are more and more cases of Internet health care, and the impact on the traditional medical center is very large, resulting in the closure of many medical centers. In this case, "+ Internet Chinese medicine hall may not be advanced, but not + Internet Chinese medicine hall is bound to lag behind. It is unrealistic to fight against modern arms with cold weapons. But the essence of Chinese medicine is still offline services, will never be subverted or replaced by the Internet."
And the Chinese medicine hall embracing the Internet can be improved in two aspects: first, efficiency and cost reduction. Especially in Beijing and Shanghai, such a big city medical center, its biggest cost is the cost of rent and labor costs, the Internet can help Chinese medicine center to solve this problem. The second is the relationship between clinic patients and physicians. That is, the use of the Internet to continue to solidify this relationship. Small rhinoceros health science and technology under the Chinese medicine hall combined with the development of the Internet, is a new type of Chinese medicine hall industry "breakers", its innovative ideas and practices in the forefront of the entire medical hall industry.
Two, small rhinoceros health in the digital operation and management system out of their own way.
1, medical center digital site selection model
Can make the success rate of Chinese medicine museum from the past 50% to more than 80%, for the future of the medical center across the region rapid expansion and the application of the new model of the ground to create the foundation.
2, efficacy control fission system
To realize the whole process of the whole cycle of the operation and management of the patient, through social interaction, mutual assistance and mutual benefit, value *** creation of the membership model, to enhance the efficacy of the small rhinoceros Chinese medicine halls and the reputation, and to achieve the efficacy of the dissemination of word-of-mouth and fission of the control of the more efficient solution to the problem of the flow of traffic and customer trust, which is the traditional chain of hospitals can not be imagined to do even more. The company's website has been updated and is now available for download.
3, transaction order system
This innovative management model, the realization of the company's goals, personal goals and behavior of the complete unity, very rigorous, so that team members are very naturally according to the direction of the company close, and really through the completion of one thing to achieve the **** the same goal. Little Rhino Health's continuous digital exploration and practice, has formed a digital operation management system in line with its strategic positioning, and gradually achieved a new mode of decision-making and driving the development of the hospital without relying on experience and data.
Third, build a responsible *** enjoyment and empowerment mechanism.
Future, small rhinoceros will take a comprehensive open strategy, the platform "expert academic resources" "patient operating resources" "supply chain resources" "system platform resources" "system resources" "supply chain resources" and "resources". "System platform resources" "team management resources" "brand resources" "capital resources" comprehensively to peers Open, the resources **** enjoy, so that the Chinese medicine hall can bloom in society in all aspects. At the same time, small rhinoceros also plans to invest a lot of money to introduce advanced courses and training systems to empower everyone in the team, so that we can grow quickly and efficiently.