Tour guide practice, tourism policies and regulations, travel agency operation and management, tourism line planning, tourism e-commerce, tourism big data, tourism digital marketing operations, data-driven customer relationship management in the tourism industry. Tourism Management is a backbone specialty at the institutional level, the director unit of China Tourism Association Education Branch, the director unit of Rizhao B&B Association, and the core courses of the specialty include tour guide practice, tourism policies and regulations, travel agency operation and management, tourism line planning, tourism e-commerce, tourism big data, tourism digital marketing operation, data-driven tourism customer relationship management, etc. Shandong Water Conservancy Vocational College, located in Rizhao City, Shandong Province, is a full-time general higher vocational college approved by the People's Government of Shandong Province. It is a national high-quality higher vocational college of water conservancy, a national pilot unit of modern apprenticeship system, the first batch of national demonstration colleges of higher vocational education of water conservancy, a high-quality higher vocational college of Shandong Province, the first batch of skillful talent cultivation featured schools of Shandong Province, an excellent college for employment of Shandong Province colleges and universities, and an excellent college for moral education of Shandong Province.