The successful experience of Shounong's development
Shounong E-commerce's innovative development in recent years shows that, under the background of the Internet, local agricultural enterprises with a certain historical foundation can build a complete agricultural industry chain, and with their own strong financial support, they can use scientific management concepts and technical means to establish a logistics system and product traceability system to achieve large-scale development. Its main experiences are as follows:
First, Shounong has risen rapidly in the whole industry with its own capital and scale advantages. Shounong has many years of history, and many of its core products have a complete industrial chain. Take Beijing duck as an example, from the cultivation of Beijing duck varieties, processing, logistics, the entire chain is controlled in the hands of the enterprise, its complete industrial chain to ensure that they can achieve large-scale development.
Secondly, Shounong's e-commerce logistics system has formed a prominent advantage. Good fresh products are low-temperature products, the overall weight is large, the temperature requirements are high, for the entire logistics system requirements. Shounong E-commerce adhere to the concept of local production, local consumption, its e-commerce distribution of all the application of their own logistics system, combined with vehicles and employees will be the logistics and distribution links in the hands of the enterprise, which is a major investment in the big project, but also an important basis for its success.
Third, the first agricultural e-commerce product traceability system is more complete. In the development of fresh food e-commerce, only to ensure a complete product traceability system to obtain consumer trust and improve product quality. Shounong most of the products to take the Ministry of Agriculture traceability system, to achieve a complete product traceability link. For example, the eggs it launched can be traced back to specific batches and factory floors, and this traceability system has been shaped to enable open scenarios, including inspection reports, production environments and cycles. This is not only the focus of the company's investment, but also its marketing drive to enhance its influence based on the recognition of many consumers.
Although the development of fresh food e-commerce in recent years has been very rapid, but the state-owned enterprises to vigorously develop is relatively small, the main reasons include the following aspects.
First, the lack of product standardization. In the development of fresh food e-commerce, in order to ensure its own competitiveness, it is necessary to achieve standardized production of agricultural products, combined with a unified industrial chain reconstruction to enhance the influence of the entire industry. But from the current state of the actual development of fresh food e-commerce, most of the small and micro-enterprises in the Internet on their own development, the entire industry standardization is insufficient, resulting in the formation of the scale of development.
Second, the need for cold chain support. Fresh food e-commerce must rely on a perfect logistics system to ensure that fresh food in the transportation process will not be damaged, and on this basis to form an agile after-sales service system. However, due to the lack of logistics system support, resulting in some of the fresh food e-commerce transportation range is limited, unable to form a large-scale development.
Third, many current fresh food e-commerce practitioners lack sufficient financial support. Most of our fresh food e-commerce is farmers to start their own business, and their own fundraising ability is insufficient to form a standardized, large-scale development. The first agricultural state-owned enterprises, can make the fresh electricity supplier to achieve scale, standardized development, and make the fresh electricity supplier of the various chains can be cohesive together to form an industrial centralized development.
The future development strategy of agricultural state-owned enterprises
First, the development of "Internet +" development strategy. As a state-owned enterprise, it is necessary to recognize the importance of Internet technology for its own development, should be combined with top-level design and overall planning to implement the practical development of "Internet +" agriculture. Enterprises can combine the user information *** enjoy to increase the standardized development of agricultural e-commerce platform, combined with the overall strategic planning to clarify the fine technology roadmap, so as to achieve breakthroughs in key areas, so that the combination of the Internet and agriculture and innovation is more in-depth. This is an important role in the development of the overall development strategy and the enhancement of competitiveness.
Second, strengthen the infrastructure construction. As a state-owned enterprise in the realization of the combination of the Internet and agriculture on the basis of the need to increase the construction of infrastructure, including the logistics system, network marketing channels, etc., in the active establishment of information technology service platform on the basis of improving the coverage of its logistics. At the same time, state-owned enterprises need to pay attention to the expansion of agricultural network marketing channels, so that its agricultural e-commerce sales range continues to expand, and strive to become a giant of agricultural network marketing. In the construction of the "Internet +" agricultural marketing and logistics distribution system construction, should actively cultivate enterprise network marketing elite, encourage many network marketing practitioners to enhance their own influence.
Third, the upgrading of traditional agriculture. In order to enhance the innovation ability of agricultural technology, combined with the collaborative development to establish a collaborative network, and realize the enterprise innovation resources **** enjoy, state-owned enterprises can cooperate with other scientific research units, clear management of their own functions, combined with the network group-buying marketing model actively innovate its distribution model, so as to reduce costs, improve labor productivity on the basis of promoting their own development.
Fourth, with the help of Internet e-commerce to achieve the transformation of results. The development of Internet e-commerce can make the state-owned enterprises value-added income, and promote the circulation efficiency of its agricultural products. Combined with the green e-commerce to show the advantages of agricultural products, so that its own development can continue to innovate. The use of e-commerce platforms by state-owned enterprises can realize the transparency of the market price of agricultural products, in the realization of the development of logistics, capital flow and information flow based on the network operation system is constantly optimized.
The future development trend of state-owned enterprises involved in agriculture
One is the realization of intelligent agriculture. The application of science and technology to break the traditional agricultural production shortcomings, combined with agricultural production and operation network, management digitalization to improve their own service level, which is one of the innovative development trend of agriculture-related state-owned enterprises. On the basis of the continuous decline in the price of intelligent equipment, agriculture-related enterprises can use intelligent equipment in the construction of their industrial chain, and combined with big data technology, cloud computing technology for agricultural information mining and multi-level analysis, combined with a variety of instructions to achieve the production management of linkage equipment control, an effective solution to the development of labor costs are too high and the labor shortage, to ensure that the production and management of its intelligent, information technology, Digitalization.
The second is to realize the development of precision agriculture. The application of the Internet of Things, big data and other technology platforms to optimize the traditional production, operation and management processes, especially combined with the weather, market environment, market demand and other information data, in the production and sale of products in accordance with strict standards, these exploration of agribusiness enterprises to change the traditional agricultural production methods, the establishment of standards of agricultural production, and to enhance the utilization rate of land. For example, sensor-based ecosystems in the production and processing of agricultural products make it possible to connect farmland, aquaculture, and aquaculture, and to realize the exchange between different subjects and substances. On the basis of systematic economic calculation, it can ensure that the production management link to achieve accurate fertilization and other aspects of intensive management, which is very effective in improving agricultural production efficiency and business efficiency.
Third, the development of efficient agriculture. In the development of state-owned enterprises to achieve cross-border integration between the Internet of Things and agriculture, so that product production, processing, transportation, sales, service and other aspects of the Internet of Things, and to ensure the integration of agriculture and other industries. Agricultural state-owned enterprises in the reasonable allocation of agricultural factors of production on the basis of other practitioners to make the service has a strong target, to ensure that the scientific nature of enterprise production and management, with the help of the Internet to realize the collection of modern factors of production of state-owned enterprises, and in the operation and management of the integration of the concept of green development, to expand the scale of its production, and to enhance the economic benefits of agricultural production.
Fourth, the development of green agriculture. The combination of the Internet and agriculture makes state-owned enterprises focus on ecological protection, and enhance the level of development, which effectively solves the problems encountered in the sustainable development of China's agriculture. State-owned enterprises with the help of Internet thinking and system transformation to achieve agricultural specialization, management of scientific development, in order to ensure the optimal allocation of all elements of resources on the basis of the production of efficient energy saving and emission reduction.
From the above experience of Shounong Group, it can be seen that building a complete industrial chain based on local consumer demand and resource advantages, and enhancing its own influence on the basis of standardized agricultural production, perfecting logistics construction, and product traceability systems, is a development path that deserves more exploration. At present, many old state-owned enterprises are actively looking for transformation and development paths, and there is still a lot of confusion in the face of "Internet +", the experience of Shounong has become an important reference. In the new era of state-owned enterprise development, more agriculture-related state-owned enterprises, can be clear development positioning, combined with modern operating concepts, strengthen the application of Internet technology, and localized product supply as a breakthrough to build their own innovative development path.