The financial report shows that in 20 19, Ping An Bank's operating income was1379.58 million yuan, and its net profit was 28 195 million yuan, of which the operating income of retail finance business was 79.973 billion yuan, accounting for 58% of the total operating income, and its net profit was194.93 million yuan, accounting for the total net profit.
It can be seen that retail business maintains a large proportion in Ping An Bank's performance contribution, but compared with 20 18, retail business accounts for 53% of operating income and 69% of net profit. It can be seen that although the contribution of retail business to revenue continues to increase, the contribution of net profit is limited.
The non-performing rate of consumer finance business rose in an all-round way, and the mortgage loan business rose.
The financial report shows that at the end of 20 19, the number of credit cards in circulation in Ping An Bank reached 603,295,438+00,000, an increase of17.1%compared with the end of last year; The balance of credit card loans was 540.434 billion yuan, an increase of 65.438+04.2% over the end of last year; In 20 19, the total transaction amount of credit cards was 3,336.577 billion yuan, a year-on-year increase of 22.5%.
Compared with the data of the first half of 20 19, the total amount of credit card transactions was161871800 million yuan, up 34 1% year-on-year. In view of this, the growth rate of total credit card transactions of Ping An Bank declined in the second half of 20 19.
The total amount of new loans of Ping An Bank's consumer credit representative product "new loans" also declined. The financial report shows that the new amount of "new loans" in 20 19 is1120.33 million yuan. The data shows that the increase of "new loans" of 20112.23 million yuan decreased by 65.3 million yuan year-on-year.
According to the financial reports of listed companies in US stocks, in the first three quarters of 20 19, 360 financial contribution loans were nearly15 billion yuan, and Lexin contributed a total of 83 10/0 billion yuan. The newly issued amount of "new loan" is equivalent to the head mutual fund company, which is not as good as 360 finance.
At the end of 20 19, the balance of "new one loan" was 157364 billion yuan, an increase of 2.4% over the end of last year.
In the second half of 20 19, the auto finance business volume of Ping An Bank increased compared with the first half.
The financial report shows that in 20 19, Ping An Bank's auto financing loan increased by1566.74 billion yuan, and its balance at the end of the year was 21792.24 billion yuan, an increase of 4.2% over the end of last year. The financial report of the first half of 20 19 shows that the new amount of auto finance of Ping An Bank is only 68.4 billion yuan, and the balance of auto loans decreased by 3.6% by the end of June of 20 19.
The mortgage business of Ping An Bank has also begun to rise. In 20 19, ping an bank issued personal housing mortgage and mortgage loan with certificates 193045 billion yuan; At the end of 20 19, the balance of personal housing mortgage loans and licensed mortgage loans was 41106.6 billion yuan, an increase of 32.3% over the end of last year; Among them, the balance of housing mortgage loan 1, 993,438+0 billion yuan, an increase of 9.3% over the end of last year. This means that the growth of housing loan business is mainly contributed by mortgage loans.
The non-performing rate of consumer finance business continues to rise.
The financial report shows that the NPL ratio of Ping An Bank in 20 19 was 1.65%, which was 5.7% lower than that in 20 18, but the NPL ratio of personal loans (including credit cards) increased from 1.07% in 20 18.
In terms of breakdown, the non-performing rate of credit card accounts receivable was 65,438+0.66%, up 0.34 percentage points from the end of last year, and up 0.065,438+0 percentage points after excluding the caliber adjustment factor; The NPL ratio of "New One Loan" was 1.34%, up by 0.34 percentage point from the end of last year, and up by 0.0 1 percentage point after excluding adjustment factors; The non-performing rate of auto finance business was 0.74%, up 0.20 percentage points from the end of last year, and up 0.06 percentage points after adjusting the caliber.
Ping An Bank's consumer finance business is implementing the strategy of moving up the customer base, which is also the knowledge of many consumer organizations this year. The financial report said: "In view of the downward pressure of domestic macro-economy, Ping An appropriately raised the threshold of credit cards and new loans to promote the quality of target customers."
The "customer introduction model" is amazing. Try to open a bank.
The strategy of large retail banks has great reference significance for the industry. Ping An Bank also participated in the open platform, a hot word of financial technology. According to the financial report, it launched an open platform on 20 19, and built a * * * enjoyment platform by means of API/SDK, combined with traditional intervention methods such as direct connection between banks and enterprises. At the end of 20 19, Ping An Bank opened its bank to customers 1072 through API, SDK and H5.
In addition, Ping An Bank's new customer acquisition model-MGM (customer introduction) model is booming, and more than half of the "new one loan" loans in 20 19 are issued under this model.
The financial report shows that Ping An Bank conducts comprehensive financial services through the MGM (Customer Introduce Customer) model. In 20 19, "Xinyi Loan" issued loans of 68.682 billion yuan through this model, accounting for 6 1.3% of the total loans of "Xinyi Loan". Auto financing loans issued loans of 54.676 billion yuan through this model, accounting for 34.9% of the total auto financing loans; Through this model, 4,876,500 credit cards were issued, accounting for 34. 1% of the newly issued credit cards.
Moreover, the asset quality of the customer base under this model has also performed well. According to the financial report, at the end of 20 19, the non-performing rate of MGM's "new one loan" was 0.69%, which was 0.65 percentage points lower than the overall non-performing rate. The non-performing rate of associated credit card customers is 1.46%, which is 0.20 percentage points lower than the overall non-performing rate; The non-performing rate of related auto finance customers was 0.74%, which was the same as the overall non-performing rate and remained at a low level.
MGM model has the demeanor of Ping An Group. As we all know, Ping An Insurance has always been known for its agent marketing model, that is, digging deep into employee resources and introducing people around it to become agents, thus expanding the customer base and deepening loyalty repeatedly; Ping An Bank applied it to loan products, which seems to have achieved amazing results.
Some insiders told us: "The industry avoids transferring commissions directly to customers, so it will do second-and third-level marketing in the mode of broker agent. Ping An Bank's online products are also drained by Internet companies with traffic and WeChat official account V. In the case of account manager responsibility system, overdue collection is also needed. "
Previously, the three-level rebate model of ZTE's flying loan was reported in the era of eliminating gold. Later, according to the report of Liu Xin Finance and Economics, Feidai achieved double growth of monthly loans by virtue of this business.
The "agent model" has been verified by the good performance of Dai Fei and Ping An Bank, but the aforementioned report also mentioned that, on the other hand, there may be many disputes about the "agent model" such as data leakage, personal information trading, internal operational risks and business compliance risks.
Whether this double-edged sword can be used and how to use it well will be a new topic for the gold consumption industry in 2020.
In 20 19, due to various reasons such as policies, the industry was greatly challenged. Ping An Bank's annual report mentioned that 2020 is the first year of a new stage of retail transformation of Ping An Bank, and it is believed that 2020 is also a breakthrough year in the continuous transformation of the consumer finance industry.