Yes

1. There are similarities in grasping human nature, and both need sensitivity and insight.

For example, because of greed, people always want to get more profits, so they borrow money to expand production and investment (such as stock trading and buying a house), so they keep making profits in small economic cycles and inflating bubbles until the big cycle bursts. It can be said that the birth of finance is closely related to greed (such as stocks and loans). ), and with the development of society, there are more and more different forms of expression (such as the invention of subprime mortgage, 20 17 China currency idling in the financial system without investing in the real economy, and so on. ); In marketing, the use of greedy routines has never weakened its effectiveness, so you can see the festival created out of thin air-the carnival of the Double Eleven Shopping Festival; Start-up brands, no matter which industry (such as * * * enjoy bicycles, * * enjoy cars, start-up beauty cosmetics, start-up restaurants, etc.). ), still like to use low-cost strategy, and played a very important role in the company's early expansion.

Another example is herd mentality, and examples are more common. For example, retail investors are always easily taken away by the trend of investing in products. Whether it is a traditional stock or an emerging bitcoin, as long as the trend rises, followers will always be the majority; Xicha uses herd mentality to create a sensational effect by buying online celebrities and queuing people, which makes the brand value soar instantly.

2. In strategic philosophy, they have * * * in common.

For example, a good investment master can be both "offensive" and "defensive". "Attack" means investing in high-risk and high-yield products, such as stocks, foreign exchange and futures. The profits from the "attack" should not be placed on the battlefield (such as stocks and foreign exchange), but should be placed in safe accounts, such as bank deposits and insurance. This is "defense". The so-called offensive and defensive balance can stabilize profits and resist risks.

And a good marketer should also "attack" and "defend" at the same time. "Attack" means knowing how to use and create hot spots, thus adding fuel to the fire, "speculating" the brand's popularity and knocking down opponents; However, if a brand only relies on hype, it is not a good brand, nor is it a long-term solution. Therefore, we should do a good job of "defense", that is, actual daily operations, such as analyzing basic marketing skills and doing some small activities that have no effect in the short term but can arouse user value.

In short, only by "attacking" and "preventing" (which can also be understood as short-term and long-term) and establishing three-dimensional systematic means can we win the financial/marketing dispute.

3. Supplementary explanation, although finance and marketing have these similarities, people with financial background should pay attention to avoid falling into the trap of blind digital thinking and logical thinking. Because ordinary financiers are sensitive to figures and pricing, the value of some marketing activities is difficult to quantify with figures, and even some major actions are short-term losses themselves.

A: Eason sheep. Make a little progress every day. Pay attention to WeChat public marketing flights.