About CAP

One, what is CAP

CAP, also known as Tencent Big Café, is a content marketing service platform launched by Tencent. The content era has arrived, the self-media content production capacity continues to improve at the same time, advertisers' content-based marketing demand is also growing, CAP for advertisers and content producers (self-media accounts) to provide a two-way cooperation trading platform.

Second, the form of cooperation

CAP provides advertisers with a variety of forms of promotion and content services.

Content service: According to the needs of advertisers, the self media number provides commercial soft articles, videos and other content service services.

Commercial distribution: through Tencent Video's high-quality resource positions, the content is commercially promoted to enhance its influence.

3. Advantages of CAP

1. Multi-channel integrated marketing, relying on Penguin's powerful distribution channels, the content can be displayed on platforms such as Express, Tencent News, QQ Browser, QQ Watch and Tencent Video.

2. Various types of advertisements. There are more than 100,000 media owners on the platform, covering a full range of industries such as automotive, real estate, education, tourism, and science and technology, which ensures that advertisers can match their diverse placement needs with suitable media owners.

3. Accurate data support. Based on the authoritative Tencent Big Data, we provide data support such as media owners' sub-industry ranking and KOL intelligent recommendation.

4, the platform operation is simple and smooth, eliminating the need to put a variety of complicated processes, to enhance the efficiency of the promotion.