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Tmall promotion mainly have to look at what data

1, click rate: the click rate of the new product period for the traffic is higher than the conversion rate are higher.2, collection rate, add purchase rate: similarly, the new product period of the collection rate, add purchase rate of the weight is very large.3, conversion rate: with the passage of time, the accumulation of the base sales and the emergence of the customer reviews, the conversion rate of the weight of the more and more high.

What are the main data that have to be looked at for Tmall promotion?

The data that need to be paid attention to in the baby promotion stage are as follows:

1, click-through rate: the click-through rate in the new product period is higher for the traffic than even the conversion rate.

The specific path to view the click-through rate is: business staff - business analysis - commodity effects.

2, collection rate, add rate: Similarly, the new period of the collection rate, add the weight of the rate is also very large.

The specific path is: business staff - business analysis - commodity effect.

PS: 1, if you can guarantee more than 10% of the data, your hand Tao traffic will easily explode.

2, the main factors affecting the collection rate, the rate of addition are: details page, activities, customer service skills, comments, ask everyone.

3, the selection of the above data need to pay attention to the following points:

A, data selection of all.

B, if the data is not large enough, the time to choose 7 days, only large data will be accurate.

C, the above is the number of people who collect and add to the purchase, the algorithm of the collection rate, add to the purchase rate is divided by the number of visitors to the product can be.

4, conversion rate: with the passage of time, the accumulation of basic sales and the emergence of customer reviews, the weight of the conversion rate is getting higher and higher.

The path to view the conversion rate is: business staff - home - core indicators.

After a period of time, the weight of the conversion rate gradually increases.

Over time, the conversion rate steadily increased (if you use unconventional means, it is recommended not to exceed the excellent average), so that the weight will increase faster.