Since Apple introduced Airpods, the whole TWS (true wireless Bluetooth headset) market has been on fire. Major manufacturers have followed Apple's example and launched various TWS headsets, especially smart phone manufacturers.

For example, Huawei, Xiaomi, Samsung, OPPO, Meizu, etc. They all launched their own TWS headphones, basically drawing on Apple's Airpods. In addition to Huawei and Samsung, other manufacturers are mainly low-end and have no direct competition with Airpods.

In view of Apple's strong appeal and product strength, Airpods has quickly seized the market since its listing, and once won 70%+ share of TWS market without rivals.

However, because other manufacturers are also imitating and learning, more or less taking away Apple's market share, so Apple's share continues to decline, slowly falling below 50%.

According to the data released by Rising Sun Big Data, the global TWS headset shipments in 20021year were 490 million pairs. Apple's share is only 42%, but it still ranks first in the world. Then Xiaomi, with a share of 8%, followed by QCY, with a share of 6%, while Huawei ranked eighth, with a share of only 3%.

Interestingly, among the 490 million TWS headphones sold worldwide, 323 million brand headphones were sold, accounting for 66%, and 65.438+67 billion white brand TWS, that is, knockoffs, accounted for as much as 34%.

However, at 202 1, the proportion of such cottage TWS headphones became lower. You know, in 2020, the sales of cottage TWS headphones accounted for 56%, which was higher than the sales of genuine TWS headphones, and the cottage TWS headphones were mainly the cottage Airpods in Huaqiang North.

This also means that more and more people start to buy branded goods and no longer buy products like cottage Airpods.

Of course, it should be noted that although Apple's share is only 42%, it is mainly concentrated in the high-end market, that is, the market above 150 USD. Brands such as Xiaomi, although developing rapidly, are more markets below $50.

Therefore, although Apple's share has declined, it is actually because the low-end market has sold much, and the low-end TWS also accounts for a part of the market share. In fact, Apple's sales have not declined, so Apple is still the king in terms of revenue and profit.