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Big data is scary.
The rapid development of intelligent mobile terminals and wireless technologies and their worldwide popularity have made people's lives and social networks more encrypted. In the era of big data, a large number of social software emerged, but due to technical and financial reasons, most social software failed to meet the needs of users, and user information security encountered a major crisis.

As early as 20 13 CCTV 3. 15 party, it was revealed that there were more or less user information leakage problems in the software development process of Apple application and Android application. Since ancient times, people have been concerned about information security. Information data involves all kinds of data related to citizens' production and life in daily life and plays an important role.

In the era of big data, public information depends on computer technology for storage and application, and it has huge information data, which also increases the probability of information leakage. This paper aims to provide necessary constructive suggestions for information protection in China in the era of big data by analyzing a series of reasons for information leakage, and try to find measures to prevent information leakage. Harm of information leakage in the era of big data With the rapid progress of China's scientific and technological level, computer technology has been popularized, which has greatly improved users' work efficiency and met people's life and production needs. Chinese citizens are increasingly dependent on computers.

However, while computer technology brings convenience to people's lives, it also brings many hidden dangers of information security. If we don't pay attention to this point, it will cause serious harm to the production and life of our country.

First, information leakage endangers citizens' basic property rights. In daily life, the disclosure of user information and data is very common: it is common for users to receive spam messages, and citizens often receive harassing calls to promote goods, and spam is overwhelming. What is more serious is that criminals use the purchased user information to do fake cards to overdraw user property and use user information for financial fraud. The disclosure of user information to criminals can take advantage of it, affecting the normal life of citizens and even threatening the safety of citizens' lives and property.

Second, information leakage damages citizens' personal reputation. With the popularity of big data, people are increasingly dependent on computer technology, and information leakage incidents occur frequently. On April 23, 20 18, the Beijing News exposed the illegal acts of leaking user information by several take-away platforms. On June 6, 20 18, I peddled job-seeking information involving1950,000 users on the dark internet. 201812,65000 loan data were clearly marked on the P2P platform. The leakage of such massive data poses a great threat to the production and life of our citizens. After the user information data was leaked, everything that criminals did in the name of the user was attributed to the victim user name, which destroyed the user's personal reputation.

Third, information leakage makes related crimes easier. Due to the large-scale disclosure of information and data, criminals can master the detailed private information of the victims. Before committing criminal activities, they will have a deep understanding of the relevant information of the victims and carry out accurate fraud on the victims in a planned and purposeful manner. With enough information about the victim, the victim can easily believe the lies of criminals, causing irreparable economic losses. Compared with economic losses, the most feared thing is personal injury caused by information disclosure. In addition, the disclosure of information and data is likely to lead to important privacy information such as users' work, activity itinerary and property information being stolen by outsiders. If this information falls into the hands of criminals, it will be impossible to predict the next plans and goals of criminals, which will pose a great threat to the lives of victims.

Fourth, information leakage is difficult to control. Information data has great commercial value, attracting many lawless people to join, and now it has formed a "black industrial chain" with high technical level. With the development of Internet technology, people who illegally obtain information can engage in illegal activities across regions and industries. With the development of computer technology, many criminals are computer talents with high technical content, which increases the difficulty of the government's special crackdown on illegal trading of information and data, and the bad behavior of illegally obtaining information can not be effectively controlled, or even more rampant, resulting in a very serious national information security problem.