At present, Xiaohongshu is the main position of domestic and foreign brand marketing grass, especially all kinds of brand merchants are relying on Xiaohongshu to get traffic, visible Xiaohongshu diversion effect is still very good. But the little red book belongs to the soft marketing, then the marketing effect is linked to the quality of the article, the next talk about what we need to do when we do the little red book marketing it! 1. keywords and topics in fact, the keywords frankly the business of the enterprise and the product. But here you need to pay attention to one point, the length of the small red book notes can not be too long, so in the release of the small red book need to do fine, simple and short. In the limited text can only appear a keyword, for example, you are promoting a certain product, your text can only bring up a keyword alone, including in the introduction of the product is also the theme of this keyword. The reason for doing so is the vertical promotion of the small red notes platform big data field, so that your product is seen by more people or directly appear on the home page.2. Notes keyword ranking I do not know if you have carefully studied the ranking rules of the small red book, usually search to see the video or text are in the small red book ranking is more forward, because a keyword is repeatedly searched, the number of likes and comments on the volume of a go up, then the ranking will also increase upwards. Advantages of the Little Red Book ranking: the first can increase the account exposure, the second big data can give the account accurate promotion, and the third increase the number of fans. Therefore, in order to have a better ranking, enterprises must start in the quality of the article, then how to write the content to get more exposure! 3. Article content is known to be the mecca of the Little Red Book brand marketing, from big brands to niche brands, you can find stores in the Little Red Book. But have you ever noticed that the articles with a higher number of general likes are more concise, straight to the point, and the accompanying pictures are also clear and atmospheric, which will make customers have the desire to buy. The type of small red book notes released: the first storytelling, enterprise number will be released about the success of the vegetarian, in the form of a story to let the user produce **** Ming, and then at the end of the introduction of the product. The second brand comparison, this kind is to let Netflix record the unboxing video, and then a few different brands to use the comparison, and finally lead to the focus on the enterprise products. Such notes can not appear to denigrate the products of other companies, but at the end must be echoed with the beginning, so that users can see the highlights of the product. The third video, short video is now a relatively hot marketing model, in addition to jittery voice, Baike number and other self-media platforms, the small red book can also be released video. But the video can highlight the keywords, and add the topic to the published Xiaohongshu notes.