"User thinking" is not something that can be inferred or discovered by relying on pure products or pure technology, but is a combination of the Internet thinking mode and the user-centered concept. "User thinking" is the core of "Internet thinking". Especially now in this era of Internet explosion, how to do a good job of "user thinking" is very important.

Many people do product or brand marketing, usually to adhere to the number of wins, but I think that can not accurately capture the customer's psychology, it is just doing useless.

So user thinking includes those aspects?

1, understand the user, only understand the user to know what users want what they need, so you need to have more contact with the user, only more contact to get a lot of effective information. Access to information needs to be rigorous data analysis, the final data out of the product is what we need to do.

2, the user to bring excellent experience, the user's consumer behavior is an end-to-end process, to provide users with an integrated, complete, interactive experience process. To allow consumers to feel a strong degree of participation in the consumption process and the process is very smooth.

3, maintenance of core users and resume data files, any platform will have a core user, and the core user is the key to platform activity. The resume data file is to further analyze the user consumption behavior, mining the potential value of user consumption behavior. Especially under the obvious data changes, we need to make adjustments to the product to achieve the purpose of meeting the changing needs of the user's heart.

Bringing users irresistible value, great process experience, and maintaining attraction to the core user base through big data analysis is the embodiment of user thinking.