WeChat Index is a mobile index provided by WeChat based on WeChat's big data analysis, and the calculation scope includes and only includes WeChat search, public articles and publicly forwarded articles in the circle of friends.

WeChat Index integrates the search and browsing behavior data on WeChat, and can form the dynamic index changes of "keywords" on the same day, 7 days, 30 days and 90 days, which is convenient to see the trend of the hotness of a certain word in a period of time and the latest index dynamics, which is useful for the trend research and judgment.

However, WeChat officials also said that the WeChat index is still an immature function, and will be slowly optimized for improvement.

The Qingbo Index is a third-party big data company Qingbo Big Data launched, based on WeChat public number data index. WeChat communication index WCI refers to the WeChat public number through the WeChat public number pushed article dissemination, coverage, account maturity and influence to reflect the WeChat overall heat and the development trend of the public number. The statistical scope of Qingbo Index includes 68w+ active WeChat public numbers, and the data is updated daily, which can help self-media people to grasp the hot trend in real time, provide hot article materials, and rank the WeChat public numbers to help enterprises with precise marketing.