In recent years, with the deep integration of the digital economy and traditional industries, "liquor + Internet" has become a new economic norm, with the help of the Internet to achieve structural reform and innovative transformation of the development of the liquor industry has become the endogenous driving force for the development of the liquor industry, but also is the inevitable choice of high-quality development of liquor enterprises.
It is reported that the Wuliangye and Alibaba cooperation, the two sides will rely on their respective advantages, integration of the two sides of the resources, comprehensive expansion of the partnership, in the Ali cloud, Tmall, retail pass, financial, marketing digital process platform and logistics services and other areas of key cooperation. AliCloud will support Wuliangye to build digitalized retail stores and production testing, and Tmall and Retailcom will expand more efficient sales channels and marketing positions for Wuliangye.
At the same time, Alibaba's Tmall and related platforms will provide unique, high-quality services and resources for Wuliangye's brand promotion, and the two sides will also focus on the expansion of Wuliangye's branding and product marketing, *** building brand data platforms, and Wuliangye's "new retail" digital transformation cooperation.
As a leading enterprise in China's liquor industry, Wuliangye has been continuously exploring new economic growth points in the traditional industry in recent years, leveraging new Internet technologies to realize all-around changes in the upstream supply chain, production, management, and marketing, and to seek effective ways for enterprise transformation and upgrading and high-quality development. Alibaba, as a leading company in the field of Internet, has formed a three-dimensional industrial layout in the fields of e-commerce, cloud computing and big data, artificial intelligence, etc., and is committed to becoming an infrastructure provider for the development of the new economy. The two sides reached a strategic cooperation, is the traditional industry and the digital economy integration and development model.
Li Shuguang, Secretary of the Party Committee and Chairman of Wuliangye Group Corporation, said that Wuliangye is at a critical stage of transformation, innovation and leapfrog development, and digital construction is an inevitable choice for enterprises to seek breakthroughs and pursue excellence. Alibaba is an outstanding global Internet enterprise, and this strategic cooperation represents the integration and development of traditional and emerging industries, as well as a solid step in the digital transformation and development of Wuliangye. On the basis of digital empowerment, Wuliangye will promote high-quality development with a new image of openness and innovation, adding power and gathering momentum for the "second venture".
Zhang Yong, CEO of Alibaba Group, said at the signing ceremony that Wuliangye is an entity with a long history and deep brand value, and Alibaba is a high-tech enterprise that has developed over the past 20 years, and that the strategic cooperation between the two sides will produce a huge chemical reaction, **** with the creation of a new kinetic energy for growth, and a full range of digitalization, intelligent digital economy era.