Hello I am Xiaofan, an e-commerce entrepreneur, today to talk about this "American version of Pinduoduo".

The splendor of Jinduoduo in the country is obvious to everyone, but if you want to develop this model overseas, is it feasible? Now there is a similar domestic Pinduoduo platform, he not only got himself into the "overseas Pinduoduo", but also once became the world's largest shopping APP downloads, almost shaking some cross-border e-commerce platform you dare to believe!

Speaking of which, I believe we should all know what platform I'm talking about, right, is a period of time ago in the overseas kill crazy " wish". It was founded in 2010, before the epidemic has been lukewarm, but not to the point of closure, until the outbreak of the epidemic last year, offline retail industry was hit, coupled with the economic downturn, a large number of people out of work, have turned to the e-commerce industry .

I heard from my friend that this platform is not only hot in North America, but also very hot in regions like Spain, Italy, and Greece. He has never bought clothes from Amazon and other platforms before while studying in Spain, he bought them from wish, and he could buy a dress for less than 5 euros, which is very cheap.

So far, wish has covered more than 50 countries and regions around the world, for the world's more than 1 billion users to sell China's "low-cost products". Today, we're going to take a look at this "overseas version of Pinduoduo".

In fact, objectively speaking, this platform in addition to the founders of the Chinese other than the domestic Pinduoduo have no direct relationship. But because of wish's market positioning, operation and some rules are very similar to Jinduoduo, so it is called "overseas Jinduoduo" by many people.

Like Pinduoduo, wish has been playing the sinking market since the beginning, and its label is super low price. So, fashion categories, hobbies, 3C, home and accessories and accessories such as a very low unit price categories in wish sell very well. How cheap are these things? A pair of snow boots in wish on as little as 56 yen, yes, is the yen, equivalent yuan is about 3 dollars ...... That's not free!!!

You take this price to compare to other e-commerce platforms, you will find that the price of wish is really low people moved, for example, a pair of sunglasses almost, in the Amazon to 15 dollars, the speed of sale of the 7 dollars, but in the wish of the 1 dollar do not need .... Another wave of white to ah

In addition in order to further open the sinking market, wish will occasionally engage in some preferential activities, for example: wish launched a 1 +1 pricing form of pop-up commodities ---- product 1 yuan, shipping costs 1 yuan. This kind of low price beyond the cognitive quickly opened up the length of time in Europe and the United States:

Another example, in order to enhance the rate of orders, wish has also launched a rebate. As long as the user meets the following conditions, you can get the rebate support provided by wish, the lower the price of the goods purchased by the user to get more rebates:

In the operation mode, wish's algorithm in fact, and Jinduoduo is also similar. Compared to some platforms that focus on search,

and the same focus on the domestic algorithm wish is simply a downgrade to other platforms. When Sell-through and Amazon's APP interface is still stuck in the traditional interface, wish has begun to recommend products that may be of interest through big data. An unassuming performance: you fill in your gender when you sign up for wish, then your interface and the male interface is different, women are more beauty, men are more electronic products, which is also considered a thousand people a thousand faces it.

There is also a point worth noting, in order to promote the consumption of new users, wish also learns from JD.com's "limited time to buy", most of these products appear in your home page have a time limit. Secondly, when you become an old user, wish will also follow your daily behavior as much as possible to recommend you the products you are interested in.

In the age of algorithms, these may be mediocre at home, but compared to overseas markets, this is an opportunity to bend the curve.

and Poundland is almost the same, wish is very friendly to new sellers, the threshold is not only low, but also very simple to operate, and soon get started, but other cross-border e-commerce platform can not be so easy:

eBay need to accumulate credibility, the audit cycle is also a long time, and the shelves of the product is also less, and can only be in the form of auctions.

eBay requires a long review period, fewer products on the shelf, and only in the form of auctions.

Amazon's audit is much stricter and requires proof of your financial ability and a high security deposit.

Wish is different, the audit of goods is not so strict, the cycle is also very short, only need to upload basic pictures to set the price is almost sold. The only thing you need to do is upload a basic picture and set a price, and you're almost ready to sell. There is no charge to open a store, but you will be charged a percentage of the deposit after the transaction is completed. eBay will not only charge the user a commission, but will also charge a listing fee, which is 0.03-2 knives for each piece of merchandise.

Today, I'm going to tell you all about it, and if you're interested, I'm going to wait for the next article to organize it. See you all next time!