Every 5-10 years, there will be a new opportunity to create wealth, all the ordinary people who can quickly develop a reversal of fortune, is to seize the new trend and wind mouth.

We can pay attention to, around the relatives and friends, the family is more affluent people, not how smart they are or how hard they work, but to catch up with the development trend of the times.

Such as in the 80's stalls, dry individual; 90's trade wholesale, production and processing, 2000 years after the dry e-commerce, 2010 years after the Internet + related projects, can be rich.

It can be seen, want to develop, must read the development of the law of the times, to find the next 5-10 years of the trend of wealth creation, layout in advance.

1. From the market demand, look at the development of change

2. The necessary conditions for the formation of the sharing economy

3. 3 opportunities brought about by the sharing economy

A

What is the trend? Simply put, it's a new demand in the marketplace that's going to be there for a long time.

As 10 years ago, the e-commerce traffic dividend, is the trend of wealth creation, that is, when the offline entity competition is fierce, transfer to the online, you can get a new trend.

Similarly in the 90s, due to the abundance of products, the channel became the biggest trend of wealth creation at that time, because having a channel, you can let the product sink and get more customer resources.

But in the overcapacity, homogenization is serious today, channels, products, e-commerce have become a red sea, the new trend is the consumer, with consumers, brands, products in order to achieve realization.

So how to get users? Relying on paid promotion, downline customer acquisition, is always a bottomless pit. Because the left side of the customer acquisition, the right side of the loss, so in this case, want to make consumers continue to consume, we have to share and **** enjoy the thinking, the user into a benefit **** the same body.

That is, consumers can not only go shopping, but also become partners of the merchant, can help the merchant to share, disseminate, sell products, promote the brand, so that not only can enhance the cost of the user to leave, but also can multiply the performance.

Two

The formation of the sharing economy is a new business model generated by new demand, supported by science and technology, entrepreneurial demand as a driving force, mobile networks as the basis, big data as the core elements.

To capitalize on the trend of the sharing economy, you first need to read the changes in demand. In today's consumers are no longer willing to pay for the brand premium, more willing to consume practical cost-effective goods.

At the same time, in the case of increasing pressure on people's lives, to be able to spend money while making money is what every consumer aspires to, and this is the current trend of consumer demand.

So how to meet people's new needs, but also allows companies to continue to profit? This is as we mentioned above, the enterprise through *** enjoy and share mode, all consumers into partners, *** enjoy the profits in the sales process, this is the consumer capital era, in the next 10 years must go.

Of course we are talking about this sharing economy, which can only be realized in the context of the mobile Internet and smart phones, popularization.

Because people have smartphones and the Internet, the way of life, the way of socializing, the way of obtaining information, has been transferred from offline to online.

So everyone can become a traffic body, because today everyone with a smartphone has a social media platform, then this is a huge traffic. In this case the enterprise as long as the integration of a large number of user resources, it is equivalent to mastering a huge sales network and traffic entrance.

Similarly, each user can apply to become a partner of the enterprise, to share the enterprise's products and content through social media, and help the enterprise at the same time they can also get the benefits.

Under the trend of sharing economy, users can spread the goods to the people in the close relationship chain through social sharing.

You can also rely on social media platforms such as short videos, articles, and other social media platforms, relying on big data platforms to intelligently distribute content, spreading to more people with related needs, bringing goods through content, and generating economic effects through sharing.

Another driving force behind the formation of the sharing economy is the rise of the entrepreneurial market. Because most of the young people now, are not willing to be constrained, are not willing to work for others, then in this trend, to create **** win entrepreneurial platform, through the platform + personal work way to develop, will be the general trend.

Of course, this new entrepreneurial model, and the impact of the current epidemic also has a relationship, we all know that due to the impact of the epidemic, a large number of companies closed, layoffs, in this case, more to share and *** enjoy the main platform + personal entrepreneurial platform, will rise quickly.

Three

For enterprises, we understand the development trend of the sharing economy, how to layout and transformation? There are 3 development paths.

The first company platform, benefit **** enjoyment

At present, most people think that the sharing economy is now the mainstream social e-commerce model, self-purchase to save money, sharing money.

In fact, the sharing economy is not this kind of business logic and business model, the future of almost all enterprises to operate the sharing economy model to achieve performance growth.

So in the future, companies need to turn the company's business logic into a platform, so that all users can rely on the platform to start a business, rather than working for others.

Even if we are a traditional enterprise, we can still operate this logic, we can turn our employees into partners, and through the blockchain bookkeeping, we can distribute the benefits according to the value generated by each person, instead of a group of people working for one person.

Whether it is technology research and development, or channel sales, services, can be **** enjoyment, created as an entrepreneurial platform, so that everyone can rely on the platform to start their own business, so that the enterprise can reduce the original labor costs, do not need to pay wages, only need to do the share of profits and dividends.

The second multi-scene integration, full sales

For businesses that do entities, the future needs to open up the online and offline, through multi-scene customer acquisition and marketing. At the same time, you can also make the company into an entrepreneurial platform, every store owner as a shareholder, every store manager is the boss.

At the same time can also be the platform of the members, transformed into a benefit **** the same body, so that members become partners of the platform.

Because the future of all the chain enterprises, not only to do offline chain, but also need to do online chain, offline chain of traffic entrance is the store, the benefit **** the same body is the store manager, online chain of traffic entrance social scene, the benefit **** the same body is a member.

That is, each member can apply to become the chain's online virtual shopkeeper, through the social space, to share and disseminate, to obtain income, while spending money, while making money.

Third shift in marketing thinking, sharing fission

The next 5-10 years, want to improve performance, we must use the sharing economy thinking, even if we can not put the company, become a platform for entrepreneurship, but also need to use the sharing economy, go to do marketing fission.

The underlying logic of sharing is that with the help of A spread to B, B share to C, this will form a fission type of customer acquisition.

Whether it's a brick-and-mortar store or a network platform, you can operate this marketing thinking. For example, to do the old with new activities, the use of the sharing economy logic, you can fission 10 users through 1 user, this is because everyone's social media platform, there are close relationships with friends.

Another driving force of social sharing fission is because people's consumer psychology, that is, now people are less willing to believe in advertising, but will believe in acquaintances, so when the business is doing the old with the line of activities, it is easier to drive B through the A to achieve fission.

Whether it's the second half-price of the second cup in the physical store, or the group activities in social e-commerce, as well as various group-buying platforms of social reduction of gold, the use of the sharing economy thinking.