1 big data, the ability to predict the possibility of future movements based on the trajectory of an individual's previous behavior;

2 through the big data research has shown that, under the condition of the trial is unchanged, repeat the trial for many times, the frequency of the random event approximates the probability of it. "Regular random events" in a large number of repeated conditions, often showing almost inevitable statistical properties;

3 data itself does not produce value, analysis and use of big data to help business is the key to its value.