BDC is known as Business Development Center.
BDC is a center responsible for customer cultivation and customer management, coordinating sales, after-sales, customer service and other departments around the life cycle of the vehicle and the needs of customers at different stages, and developing and transforming every potential business opportunity.
The sales department is the most familiar department to every automobile consumer. After every consumer enters the store, whether it is the reception of the customer or the introduction of the automobile products, the test drive and the price negotiation, all of them are carried out by the sales consultants of the sales department.
After-sales department mainly has insurance supervisor, workshop supervisor, electromechanical, painting, sheet metal several positions. Whether it's routine maintenance or repairs for customers, or if there's a need for a recall of an automotive product, or even if the vehicle is insured and rescued, it's all done by the after-sales department.
Expanded Information:
Compared with the other automobile sales model, the automobile 4S store has its unique Advantages:
1, brand advantage. As most of the 4S stores are operating a good brand effect, strong competitiveness, market share is relatively large automobile brands, so the brand advantage is its main competitive means, which is incomparable to other automobile sales model.
2, complete and standardized service system. The core competitiveness of auto 4S stores is to win customers with quality service. In the auto 4S store, consumers can get about the car information, market dynamics, after-sales service, maintenance instructions, parts supply and all value-added services, whether it is the whole car or parts can guarantee the original original goods, so that consumers are free from after-sales service, repair, maintenance and other aspects of the worries.
3, a variety of value-added services. Consumers in the purchase of cars, there are some additional services, automotive 4S stores can rely on its strong strength to launch a variety of differentiated, personalized services, which is the core competitiveness of automotive 4S stores.
4, there is interaction with customers to increase customer value. Auto 4S stores often through the establishment of car clubs to strengthen ties with customers, through the organization of leisure activities for car enthusiasts, so that customers feel that the 4S store is not only to sell cars to customers, but also with customers is a close friend relationship.
Integrating the culture of automobile companies and automobile brands into customers' daily lives improves customer satisfaction and retention, while winning more customers through word-of-mouth effects, increasing car sales and corporate competitiveness.
Baidu Encyclopedia-4S store