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What are the changes in the new rules for Tmall entry in 2021?
2021 Tmall Merchants rules adjustments

① company business without abnormal records, some categories cancel the company's establishment years and registered capital requirements, the specific categories involved you can see the previous article "cat store man: the new rules 2021 Tmall entry on the company's years of requirement? are detailed;

② most of the categories need to meet the general taxpayer qualification requirements, a small number of categories do not require restrictions;

③ trademark registration certificate, R label or TM label can be, but it is recommended that the R label, the scope of application of the broader;

④ brand authorization, own-brand merchants to provide the exclusive authorization, the agent or distributor to provide a complete chain of

5 can provide relevant qualification documents, including enterprise qualification, brand qualification, industry qualification, this different categories and stores have different requirements.

What kind of business is suitable for the new Tmall entry rules "trial operation"

Tmall trial operation period will first start from the beauty, personal care, home clear and mother and child industry 4 industries to start the pilot, including beauty and skin care, essential oils, makeup, perfume, children's clothing, baby clothes, parent-child clothing and other categories. These categories are the hard conditions of Tmall pilot operation, I do not know if you see, Tmall this pilot four industries, the qualification requirements are very high, if the company's qualifications, volume and channels are enough, is always poor late operation and maintenance skills of the business, you can give priority to the new rules of this Tmall entry.

What matters should be noted in the stationing?

1, first of all, from all aspects of understanding and mastering the Tmall stationing rules, in a timely manner to grasp the market development trends;

2, secondly, whether it meets the basic conditions of Tmall stationing;

3, the enterprise has no visibility and whether the brand is influential, Tmall is also very important to the brand's influence;

4, if you apply for a failure, do not blindly stationed again, look for the right Failure to optimize the reasons to greatly enhance the success rate;