Double Eleven's turnover data reflects the trend of upgrading China's consumer market. Providing more convenience for consumption is conducive to stimulating greater consumption potential and better playing the role of consumption in accelerating the construction of a new development pattern.

With the continuous optimization of China's supply side, this year's "Double Eleven" transaction growth, service optimization, consumption upgrade, not only shows the huge potential of China's consumer market, but also further boosts consumer confidence. In the first three quarters of this year, the contribution rate of final consumption expenditure to economic growth reached 64.8%, becoming the first power source driving China's economic growth. In terms of long-term trend, the supportive role of domestic demand for China's economic development will be further emphasized as we build a new development pattern with a domestic macro-cycle as the main body and a domestic and international double-cycle to promote each other.

In 2021, there is also a new concept that is accelerating in popularity: the "meta-universe".

"Meta-universe" is not a single thing, but a comprehensive technological innovation and operation system, which involves VR technology, AR technology, blockchain technology, artificial intelligence deep learning technology and so on. The current cyberspace is forming a new mode of life, which can operate independently in cyberspace.

At the same time, this mode of life is closely connected with the real society, and to a certain extent, it is a projection of the real world. In this context, how to develop a "new generation of immersive experiential consumption" also triggers unlimited imagination.

In the 21st century, e-commerce is the center of gravity for economic development. From the perspective of future development, it is inevitable that China's e-commerce will go global. With the popularization of China's 5G network and smart phones, in the future, China's mobile e-commerce will usher in a faster period of development.

And people's shopping will become simpler, coupled with increased government standardization and support, the development of e-commerce will be more extensive, intensive and efficient. We must actively explore the e-commerce model suitable for the development of our country, to guide China's economic growth to new heights.