Vegetable distribution is an important part of urban life, each city is distributed in large and small vegetable distribution enterprises, these enterprises are still the traditional mode of operation, they are hard and hard, every morning at 3:00 a.m. to start a day of sorting and distribution of the work to be on time to all kinds of vegetables, meat and other ingredients distributed to enterprises, schools, factories canteens, most of the energy of these vegetable distribution enterprises in the internal, such as: picking up, cleaning, packing, distribution and other aspects, completely ignored the network promotion, online customer acquisition and other work

So how about online promotion? For example: take goods, sorting, cleaning, boxing, distribution and other links, completely ignoring the network promotion, online customer acquisition and other work

So, how about the vegetable distribution business online customer acquisition, how to do a good job of network promotion, I believe that now many vegetable distribution companies want to dig in the network of customers, today we look at how to do a good job of vegetable distribution enterprise network promotion

< Strong>-Do bidding ranking:

This is a traditional way of network promotion, is also recognized as a relatively high promotion, as the name suggests, is to promote the cost of advertising according to the budget price of the bidding rankings of a way, typically bd bidding, this way has some characteristics:

1, fast results: after all, it is smashing the money Well, after putting it certainly very quickly can be used to promote the vegetable distribution business network. After the placement of a customer consultation, but the turnover rate is not high

2, input: based on big data algorithms, the cost of each click on the 30-200 or so, the budget is less basically bleed, very burned money, for vegetable distribution class enterprises most of the loss

3, malicious clicks: your ads may not have attracted accurate customers instead of attracting your competitors. Your competitors, because click once whether there is no effect, the enterprise needs to pay

4, difficult to stabilize: this mode is that you must long-term investment in advertising, once you stop the advertising investment on the straight line down

-Do their own official website:

Official website is a standard publicity channel, such as you go to the Bidding for the project, that party will certainly require an official website, I have had several customers to start not to do official website, until the urgent need to bid for the time to urgently find me to do official website, so be sure to do a good job in advance of the official website, what are the benefits of doing official website?

1, establish a corporate image: vegetable distribution business customers in the search for your business, the first will focus on your official website, if a company does not have a standard official website, trust will be greatly reduced, it is also difficult to prompt the customer to contact you, with their own official website, you can set up a corporate image, to tap into the more customers

2, through the official website of the company to promote: compared with the bidding ranking, the official website is a good place to start. Vegetable distribution enterprises can actually do search engine marketing, that is, SEO, this way the advantages are very obvious:

First of all, the natural ranking, seo is a technical way to match the search engine algorithms, according to the algorithmic recommendation mechanism of natural rankings, not subject to bidding on the impact of the rankings, rankings, once up on the basic on the very stable, stable in the long term, the input cost is extremely low

Secondly, not worried about the Malicious clicks, natural ranking are based on keyword ranking, vegetable delivery companies can do related keywords to rank, from multiple rankings to dig customers, such as: Chengdu vegetable delivery which is good? The last is the comprehensive cost is low, the annual cost of the site is far lower than the bidding ranking low cost, basically negligible, bidding ranking at least every month the input is more than 1,000, the site a year of renewals are only about 1,000, so you can intuitively see the gap

Short videos are a great way to get the most out of your life. strong>- do short video promotion

This way now some distribution companies are also doing, but according to our research experience, the effect is minimal, although the short video is the more popular way at the moment, but the vegetable distribution business is more special, the customer is mainly b-end, decision-making chain is relatively long, so do the effect of the short video is not very good, and there are also Short video requires professional exit, material, photography, editing, etc., the general vegetable distribution companies do not have the energy to do this work

-other network promotion

Small red book: suitable for grass, is not suitable for direct advertising and promotion, the effect is slow, but the customer is very precise

Baijia: Baidu official launch of Baidu new media, the advantage is that the search display is high, the customer can not see the video, but the customer can not see the video. media, the advantage is that the search show high, the disadvantage is that it can not carry two-dimensional code, etc.

Stickers: Baidu's stickers, the advantage is that the search show high weight, the disadvantage is that it is easy to delete posts

Headline: Today's headlines under the news of the self-media platform, featuring a high degree of originality, high competition, there is a certain effect

In summary, the vegetable distribution enterprises to do a good job of network promotion, first of all, we need to have Their own official website, followed by other multi-channel all-round promotion, the effect will be greatly enhanced

I engaged in Internet marketing and promotion of more than 10 years, from the traditional pc promotion to the mobile Internet era of community marketing have in-depth research, engaged in search engine marketing, also engaged in doing website construction, have done a small program development, have done the private domain traffic operations, in this piece can be exchanged with each other. V:L0312108