This is a very good question, in the first half of this year, our team specifically did a set of courses on the video number, there is some understanding of what is the video number.

According to CNNIC data, in December 2020, the scale of China's network video users reached 927 million, accounting for 93.7% of the overall number of Internet users, and the scale of network live broadcasting users has also increased to 617 million, an increase of 55% compared to 2018, and these data all indicate that the short video industry is booming, and in the advent of the 5G era, the user demand for short videos has also reached a new height. demand has also reached a new height.

In 2013, Tencent micro-vision 8 seconds short video software IOS version 1.0 on-line, so far backed by Tencent QQ micro-vision daily activity in the 100 million or so, the flow of the lack of strength, far less than the 2016 on-line jittery voice, it can be seen, Tencent in the field of short video development is not smooth, obviously Tencent will not give up the wind mouth of the short video.

WeChat open class, Zhang Xiaolong said: "We had two small mistakes that year, one is, public platform. For a long time there was only a pc web version, which limited the scope of content creators. Group content is not the focus, it should be a variety of forms of content should be possible, such as text, images, video, etc..

We value content that can be created by everyone, as opposed to public numbers, we are missing a vehicle where everyone can create, because we can't ask everyone to write articles every day.

WeChat's short content has always been a direction we want to push, and if it goes well, we'll probably see you in the near future as well. After all, expression is everyone's natural need. So here, too, as a little teaser for the new version."

This short content is the video number we're talking about today.

From the positioning point of view, the positioning of the video number is a linking platform to show the value of the individual, and from Zhang Xiaolong's speech in the WeChat open class we can know that the emergence of the video number is to make up for WeChat and even Tencent's short boards in the field of short content, and to realize the curved road to overtake the car in the field of short content.

From the product form as well as the content form, the video number is a square short content information flow, and the circle of friends is different, in this square we can see non-friends publish, share short content, at the same time, the video number is not just a short video platform, but a short video-based, graphic supplemented by short content platform.