Because during the traffic bonus period, it can achieve low cost and high return, and at the same time, with the help of CRM/ERP system, it can realize the informationization of business information such as inventory, sales and profit, and improve the overall efficiency.
However, with the advent of 5G and the Internet of Things, the traditional online and informational business logic has been completely subverted. Because informatization is unilateral information, it is impossible to get through all the products, sales and management, and it is impossible to survive in the digital age.
Therefore, in order to survive and develop better in the next 30 years, we must rely on the Internet, Internet of Things and cloud computing to realize digitalization, dataization and intelligent management.
1, Relationship among Internet, Internet of Things and Big Data
2. The transformation of information into digital business form.
3. Big data to smart business forms
one
In the traditional economic form, whoever can master oil can control the economic lifeline, and whoever can master big data in the future can grasp the future development direction.
What exactly is big data? In the operation of the Internet era, each user's information and user's behavior can be connected through applications, and stored and calculated through cloud computing to form big data.
In the Internet of Things era, not only people can generate data, but all objects that can be electrified can generate data. Objects can generate different data through network interaction with the help of sensors.
For example, a refrigerator, which opens several times a day, how many items are frozen, daily consumption, and interactive information with people will be distributed and stored by cloud computing to form big data together.
It is called big data because the amount of information data is very large, and it must be stored and calculated through cloud computing composed of multiple servers before it can be analyzed and reused, which has great commercial value.
When you master big data, you can know all the information and data of consumers and market trends, and you can judge the future market demand through big data.
Just like some Internet giants, after mastering big data, they can use data to judge the annual market trends and needs, so that they can grasp the future, so having big data is equivalent to mastering the resources of the new era.
two
If you want to grasp the future development trend with the help of big data, you must recognize the evolution from informationization to digitalization and fundamentally make a strategic layout.
Because the formation of big data is a collection of information, where does information come from? In the preface, we mentioned that informatization is the predecessor of big data, that is, all business information is counted together through Internet applications.
For example, how many products have been sold today, how much profit has been brought, and how much inventory is left. This is the mode of operation in the information age.
The challenge of strategic layout and tactics based on informatization is very limited, because we can't grasp the accurate data of market changes, which will eventually lead to overcapacity, inventory backlog and rising operating costs, and eventually lead to the closure of a large number of enterprises.
Then, in order to fundamentally solve the problem of overcapacity and oversupply, it is necessary to achieve on-demand production and accurate matching, which requires a shift from informationization to digitalization. Therefore, digital transformation is also a very important part of supply-side reform and a general trend in the next 30 years.
Because only a comprehensive digital transformation can make a series of information such as sales links, inventory and users communicate with each other through the data center and become measurable figures.
Only when all business information can be digitized can we turn numbers into big data with the help of cloud computing.
three
From informatization to digitalization, digitalization to big data, what kind of business form is behind big data? After obtaining a large amount of data in future operations, intelligent operations can be realized, including production, inventory, transportation and marketing.
First of all, from the marketing side, if you want to use big data to realize intelligent marketing, you can empower it through the giant's cloud platform, get big data through application scenarios, data platforms and cloud computing, and push accurate marketing information to matching people according to the actual situation.
Just like we often receive some preferential information from e-commerce platforms on mobile phones, the information of taxi platforms is that the platform judges whether you have a certain commodity demand or travel demand in the near future through data, and then makes intelligent marketing recommendations.
However, the current disadvantage is that it still belongs to the era of basic intelligence, because the amount of data needs to be accumulated and the technical update needs iteration.
For traditional enterprises, if they want to realize intelligent marketing today, they can also rely on the Internet giant platform, because the giant has mastered a lot of C-side data and can directly match the economic needs through advertisements on the network platform.
Secondly, the intelligence of production and logistics, that is, when we have mastered a large number of users' data through the cloud, we can collect users' data according to users' needs or through sensors of the Internet of Things, and then transmit the users' data to smart factories for customization.
After the production is completed, it can directly enter the intelligent logistics system and be delivered to the designated place by the driverless car.
Then in the next 30 years, if you want to realize the intelligence from production to logistics to marketing, the most important thing is to digitize first, because only by accumulating enough big data can you give instructions to machinery and equipment according to big data and realize intelligent management.
Therefore, in order to grasp the development trend in the next 30 years, we must first shift from informationization to digitalization, from digitalization to cloud computing, and combine with big data to empower it to realize intelligent management.