Your problem can be classified as how to conduct precise marketing. With the popularity of the Internet and the rapid development of big data, precision marketing has become more and more simple. I would like to share my personal views on precise marketing of Internet platform.

First, do a good job of user portrait. You should find out your target user group according to your product, marketing strategy and positioning, then classify and analyze the target users and screen out the corresponding target groups when advertising.

Second, plan marketing ideas according to user portraits. In Internet marketing, creativity determines every link of marketing. For example, external creativity determines the click-through rate, while internal creativity determines the conversion rate. In actual promotion, many ideas are often planned, and then the long-term delivery with the highest conversion rate is selected.

Third, process monitoring. In advertising, the three most important goals are exposure, click and conversion. Different creative combinations have different effects and should be adjusted according to the results of process monitoring.

Fourth, change ideas regularly. Even the best creative users will feel aesthetic fatigue, so it is necessary to change ideas regularly.

At present, there are two mainstream Internet platforms suitable for precision marketing, one is search engine, such as Baidu, sogou and 360, and the other is information flow, such as Today's Headlines, Baidu, Webpage and Youku.

In order to give you a deeper understanding, let me give you an example: a catering brand wants to recruit franchisees, and the capital threshold is about 654.38+10,000 yuan. Therefore, when we make user portraits, we divide the current groups into four categories, as shown in the figure below:

Creative planning will also follow certain principles according to the user's portrait, as shown below:

The above picture shows the theme highlighted according to the user's portrait when planning creativity.

With the help of the Internet and big data, we not only have massive user support when doing online marketing, but also can accurately find out our target users. How to achieve accurate marketing, insight into users is the core, because there are enough Internet users. Only by knowing exactly who and where our users are, and what their behaviors and preferences are, can we do accurate marketing better!

I am Xiao Yi, who has been engaged in the field of new media marketing for many years. I hope to learn and make progress with you.