Big data finance refers to a new financial model that combines the mining and processing of huge amounts of unstructured data through the Internet and cloud computing with traditional financial services, and it is an emerging financial model that is more transparent, broader in participation, and has a better experience and higher efficiency than traditional finance.
Big data finance in a broad sense includes all online financial services that rely on mining and processing massive amounts of information, including Internet finance. That is to say, we mentioned whether it is P2P or crowdfunding and other Internet financial behavior, the core is big data finance, because Internet finance without the support of big data, it becomes a platform in the pure sense. Internet finance can be in the date of birth of the Internet, to today's human society into the "PB (1024TB)" era, the record and accumulation of data and information over the years, as well as the continuous maturity of the cloud computing technology, so that the big data finance in the birth of the Internet for decades can finally show their style. Continued high growth in the number of electronic transactions and e-tailing services, so that the financial system dependent on business needs can be online to seek data support.
Big data finance in a narrow sense refers to the act of relying on the analysis of merchants' and businesses' historical data on the Web for online capital financing and credit assessment. We can intuitively see that the merchants and enterprises that initially seek financial services on the Internet platform are those that have left a certain amount of historical credit information on the Internet platform, and those that have accumulated a considerable degree of historical credit within related industries. Brand new merchants and businesses that have never generated information online or in actual transactions are less likely to be able to raise this kind of financing through purely credit-based means until they have built up a sufficient base of transactions. Whether defined broadly or narrowly, the core of big data finance is the collection, storage, discovery and organization of massive amounts of data on merchants and customers, enabling Internet financial institutions to obtain a full range of information about their customers, grasp their consumption habits and accurately predict their behavior. This practice, whether as a rating recognition standard or as a reason to target customers for marketing campaigns, enables Internet financial institutions to control their own risks and plan their development strategies in greater detail. As a user of big data, Internet financial institutions must pay the cost for the collection and use of data, if not also as a collector of data, the collection and organization of raw data, it is necessary to pay the third party of the source of the data for the use of fees.
Two, the development of big data financial opportunities
1. Internet companies themselves need to transform. As e-commerce competition intensifies, the initial competition in the field of retail and payment has been gradually extended to other parts of the entire supply chain, including logistics, warehousing, and naturally also contains the most important financial services. As soon as possible to develop their own original business derived from the big data financial services, is conducive to the establishment of user stickiness. Active specialization, personalized custom financial services for the future of the e-commerce field of all-round competition has a very important significance.
2. The real industry needs the support of big data finance. Big data finance through various ways to bring activity to the market, the efficiency of the entire industrial chain to improve, optimize resource allocation is evident ****, the virtual economy and the next step in the development of the real industry, must be inseparable from the support of big data finance. To open up the upstream and downstream links, so that the funds are more efficient, both for the future development of e-commerce or the breakthrough of traditional finance are very beneficial.
Three, the challenges of big data finance
Big data makes the unprecedented development of Internet finance, but also brings a series of problems. The original Internet non-financial institutions engaged in class financial services, to the traditional financial system has brought a certain impact, how to coordinate and deal with the relationship between the two, into the future of the development of big data finance is a crucial link. In the future, the development of big data finance will certainly be based on the further integration and integration of the traditional financial industry and the Internet big data technology, which requires that the degree of association between financial services and the Internet and big data must be constantly strengthened.
1. The further integration of financial services and social networks must be promoted. To enable the source of data in the financial industry to depart from the early dull and lagging submission, approval, due diligence and other source methods. To make the access to financial information can directly penetrate into the financial service itself, it is necessary to use the Internet, social media and other new sources of data to obtain real-time customer information and market information from multiple channels, fully understand the needs and qualifications of self-targeted customers, to establish a more efficient customer relationship with a more complete view of the customer and to use social networks to carry out precision marketing and customized financial services for loyal customers and potential customers program.
2. Traditional financial institutions to carry out the transformation of the Internet, big data finance, it is necessary to deal with the competition and cooperation with data service providers. At present, the online Internet enterprises, due to the great platform advantage, monopolize the various links from the occurrence of transactions to the settlement of transactions and the data information generated therein, making it very difficult for traditional financial enterprises to intervene. To reorganize their own data platform in the actual process, they are already at a disadvantage in terms of time. Therefore, traditional financial institutions and data service providers to carry out strategic cooperation is a more realistic choice.
Four, the development trend of big data finance
Big data technology is still far from mature, and the changes brought by big data finance have been enough to surprise people, and the future of big data finance is also bright. In the future, as big data technology continues to mature, the development of big data finance is also bound to further change people's way of life and production.
1. Big data financial cross-border development. Due to the openness of Internet technology, information asymmetry will be significantly reduced, and finance may not be the exclusive domain of a few traditional financial practitioners in the future. From the point of view of the technology required by the supply chain, Internet companies, software companies have joined the development of big data finance, big data into the cross-border development of the trend is becoming more and more obvious, and the competition in the financial industry will become more intense due to the impact of future forces. This may also lead to the further development of mixed business within the financial industry in the future, and the boundaries between banking finance and non-banking finance, and between securities companies and non-securities companies may become very blurred.
2. Diversification of big data financial services. After the development of big data finance from the e-commerce platform, the continuous integration and development of traditional industries, from retail daily necessities to electronic products, to automobiles, and even commodity trading, and in the future, it will also be developed to real estate, medical care, etc., and the daily financial services will be continuously expanded, integrated, socialized, and daily.
3. Specialization of big data financial services. With more and more extensive involvement in the field, big data finance will certainly produce a trend of specialization, resulting in a clearer division of the industrial chain, according to different links or different industries, the content of its services will produce a series of changes. At the same time, with the improvement of the level of development, there will be high demand for customized services, personalized service requirements, the future of the big data financial enterprises will be customer-centric, highly accurate and positioning of customer needs to develop professional and personalized services. In short, big data finance with a high degree of data management and operation mode, in the development of the Internet today has an irreplaceable position, the future of big data finance will be the mainstay of the development of the financial industry, it will further penetrate into every corner of all walks of life, and constantly promote the development of the financial ecosystem. In the near future, everyone will be able to experience the changes brought about by big data finance, and will be able to benefit from the development of big data finance.