? Physical stores how to join the new retail model, what to do? The following is an example of the fresh food brick-and-mortar industry:
1. Fresh food product display
The businessman can categorize the fresh food products, and can show the products to the users by means of illustrations or video playback, etc. The products can be shown to the users by means of illustrations or video playback. You can let the user through the text, video and other ways to understand every detail of the product, to attract users, leading to the order.
2. Rich marketing plug-ins
Merchants can utilize time-limited seconds, coupons, troupes and other rich marketing plug-ins to do a series of promotional activities for the inventory of goods, diversified marketing activities, in order to retain the user, improve the repurchase rate of the product.
3, member marketing
The fresh food industry can make full use of member marketing, the formation of member recharge, member points, member level system. Achieve the effect of efficient operation members, precision marketing. You can also make corresponding marketing activities for member member level, retain members and improve retention rate.
4. Appointment of home delivery
Users can place an order online, choose the delivery time, the platform receives the order information, will arrange for personnel according to the order, home delivery service.
5. Order management
In order to facilitate the user to query the order, you can real-time location and contact phone number of the delivery personnel.
6. Holiday marketing
Merchants can send template messages according to holidays to remind users to buy fruits, send some holiday greetings, coupon giveaways and other activities to increase the flow of people to the store. You can also increase the fun of the holiday through fun mini-games.