Ma Dong, a well-known host, founded Miwei Media to create original content; Xu, the former editor-in-chief of Bund Pictorial, founded "One" video; Luo Zhenyu, earlier and more famous, founded "Luo Ji Thinking". ...
In the field of Internet, especially in the field of mobile Internet, more and more media people have made outstanding achievements by producing high-quality original content. Recently, there are not a few high-quality WeChat official account media financing companies, and even some companies have been listed.
So, 20 16, how should we use self-media for content entrepreneurship?
What kind of people are suitable to be self-media?
Why are more and more traditional media people planning to start businesses with content?
Because these excellent media people have experienced industry background, and because everyone was in the system in the past, the development space has been limited to some extent. After a period of development, the Internet and mobile Internet have many third-party resource platforms for them to play freely.
New media has a great impact on traditional media. Under the influence of the success of the new media group, more and more traditional media people who have the ability and resources go out to open another door.
Therefore, not everyone can be self-media. Without the support of past resources, you can only make yourself a dark horse.
However, the market for content entrepreneurship is getting bigger and bigger, but the choice of entrepreneurship is getting narrower and narrower. For self-media entrepreneurs who never make any offline contact, it is more appropriate to start a vertical platform in the face of vague user portraits and audiences.
The content of the vertical platform is targeted, which can focus on people who are also concerned about this content, and at the same time, it can also drive people to discuss and express their views on the platform.
This also gives more opportunities to the grassroots, because no matter how much traditional media people do from the media, they can't cover all vertical fields. As long as you can find what you are good at, you may not be able to make some achievements.
Three necessary stages
Generally speaking, the self-media of "content entrepreneurship" has gone through the following three stages: brand building-fan accumulation-traffic (fans) realization. Only a few self-media entrepreneurs can clearly understand their future business model from the beginning.
1, brand building
The slogan of WeChat is that even the smallest individual has his own brand. The first step to success from the media is to build your own brand.
However, in this era of massive junk information, how to establish your own brand is a big problem. At present, the bonus period of promotion has passed. In order to establish a brand quickly, it is necessary to promote it accurately in an effective way.
2. Fan-shaped stacking
Now that the bonus period of adding powder has passed, in order to get stable, high-quality and accurate fans, in addition to the necessary promotion, the most important thing is to continue to create high-quality content, which should be consistent with the brand.
For a large-scale self-media, there must be a certain team to maintain fans, so as to ensure the retention of fans and the rapid and high-quality output of content.
3. Flow realization (fans)
Becoming famous from the media, having a large number of fans, and reading a lot of traffic are inevitable requirements. Without cash support, everything is empty.
There are mainly the following ways to realize the media:
1, self-owned brand production products; 2. Promotion and sales of industrial products; 3. The advertising system of advertising alliance and the platform itself; 4. Brand advertising space; 5. Membership fee;
The more subdivided and better gameplay is no longer listed one by one, and needs to be refined and adjusted according to the nature of the media.
What needs to be kept in mind is that no matter how the media and platforms change, in-depth content is an indispensable spiritual food for readers at any time.
Can you raise money from the media?
Obviously, self-media financing is possible, and there are not a few. Last year, an average of two or three official WeChat accounts were invested every month, ranging from several million to several hundred million.
Just today, Mi Gu Media, founded by Ma Dong mentioned at the beginning of the article, officially released the A round of financing, with the investor as the cornerstone capital, and the current round of valuation is 2 billion.
The self-media that can get huge financing is naturally a big cow account with an industry background, but this does not mean that the self-media that is not very famous cannot raise funds.
For some highly vertical and regional official WeChat accounts, hundreds of thousands of financing is enough to transform an official WeChat account from grassroots to local media benchmark. Even some local governments have given great support to the media and strengthened cooperation in publicity.
Financing sounds like the fastest business, but there is no free lunch in this world. High investment is bound to be accompanied by high risk, stronger and better content output and more perfect business model.
In a word, there is still a great opportunity to start a business by using the media in 20 16. Whether the media can be used to gain a foothold in the entrepreneurial army depends on the ingenuity of entrepreneurs.