2, the transaction is rapid, the buyer and seller can immediately pay for the transaction after reaching the intention, and deliver the goods to the buyer in the form of logistics or express delivery.
3, will not cause a large number of goods, you can not have a physical store, but just open an online store, because you don't need to press goods, which is also an attractive feature of online stores.
4, easy to manage, you don't need to ask the clerk to look after the store, and then you have to go far away to load the goods and put the shelves. Everything is done online. When you see your goods off the shelf, you can re-load them with a click of the mouse.
5, various forms, no matter what you sell, you can find a suitable form. If you have relatively large funds, you can choose to use general online shop programs to build, or you can choose a better online shop service provider to register and trade.
6. Trust is the most important thing. Online transactions can't provide real personal experience, which makes buyers often like to trade with businesses they trust more. So if the first transaction goes well, the buyer's return rate is higher. [Edit this paragraph] Pre-preparation for opening a shop online means having a website with online shopping function. So first of all, you must have the basic infrastructure of a website: website space, which can be a virtual host, an independent host or a VPS host domain name database. For static websites, there is no need to have a database, but online stores must use the database to store information such as goods, customers and orders. It is a set of software programs that run on the website server. In order to manage the website, you need to equip some software on your computer, the most important of which is ftp software. Ftp is a network tool that allows you to manage files on the website space. Common ftp software includes flashfxp, cuteftp, etc. The most important thing is your source of goods.
Online shop system
Online shop system: it is mainly a third-party independent online shop system which is produced because some platforms can't meet all the needs of online merchants after the rise of online shops. It is easy to use, flexible and independent.
Online shop system development language:
NET, Microsoft's main platform, is becoming popular at present. There is a tendency to take jsp instead, and the prospect is optimistic. At present, there is XpShop, a well-done. NET online shop system in China.
JSP is mainly used for large WEB sites. For example, portal website, enterprise government website management system and so on. All kinds of frameworks and technologies are mature. At present, the mainstream of website construction, such as the Eshop online shop system, which was launched recently in China, is based on the JAVA platform, and is committed to providing online sales solutions for enterprises, covering the software service system of enterprise e-commerce online sales platform.
PHP is similar to ASP, but the situation is much better than ASP. Security is better. Have a certain share. For example, ShopEx, the online shop system with the highest market share in China, is based on PHP technology.
Of course, the recommended system here is the. NET system, and it is definitely not wrong to follow Microsoft. Like what is done better in China now, they all use. NET. For example, JD.COM, Newegg, Fanke and PPG all use. NET. [Edit this paragraph] online shop production process (I) online shop registration
1, registered member
2, fill in the store information
3. Verify the information, screen the online stores and open the trial.
(B) an important link in the production of online stores
1, domain name
2. Main projects (online shop keywords)
3. Company name
4. Company Profile
5. Classified navigation
6. Information title
7. Details of information
(C) Online shop to optimize other content
1, blog publishing and management
2. Upload and management of data files
3. Payment and distribution management
4. Friendship link management
5. Subject of management survey
6. Manage rolling advertisements
(4) Post-maintenance of online stores
Refresh online store rankings, update online store data, continue to post information, release new information, reply to messages, and increase the number of views [Edit this paragraph] Online store management: A good online store operator needs to pay attention to the choice of online store service providers and service forms: choose online store service providers or start an online store by himself; Also choose a good source of goods and the handling and placement of goods pictures after loading; Then the shop decoration of the online shop; Communication with customers; Safe transaction process and so on.
Trilogy of online store management
First, select the business direction
Opening a store online is completely different from opening a physical store offline. Under the internet, as long as your store is not too bad, small businesses can do well, and even if you sell very popular things, you can earn a lot of money. To do business online, it is necessary to find a new way. Generally speaking, in online sales, it is best to find things that are not easy to buy offline (for example, special handicrafts, limited edition treasures, brand-name clothing, electronic products, etc.), so that specialized enthusiasts will find your store. If you cooperate well with him, the business will keep flowing. It is a good start to choose special products that others can't easily find. Only by ensuring the high quality and low price of the products can you retain your customers.
Step 2: put the goods on the shelves and price positioning.
Selling online, there is no pressure of store rent, no worries of industrial and commercial tax, and no harassment of the underworld. Therefore, as long as we can have a good supply of goods, it is easy to earn a piece. Therefore, the price must be cheaper than offline, don't be too dark, refer to other people's prices more, and be as cheap as possible. In this way, many guests who want to save money will come in, and you can serve better. These guests have become your long-term customers again. When the product is selected, you must get a detailed product description. In some sellers' shops, the product description is quite simple, so just a few words, a few words, make people confused, in this case, the image score can be discounted. A good description is not just a description, it reflects the seller's respect for the buyer, respect for their own products, a good product description, not only attracts knowledgeable buyers, but also helps those novices who don't know much but are interested in the products, so that they are interested in what you sell and fall in love with your shop. In particular, a detailed product description will make every guest feel that the seller is an expert, which will add a little more trust to you and the product.
Step 3: Open a business and accept customers, with honesty as the foundation.
Answer the message in a timely and frank manner, dispel the buyer's doubts and increase the buyer's trust. The treasures in the store should be updated frequently. Even if there is no business, we should always get something new and put it on the shelves, and put an end to our backlog of products. Only by keeping the limited funds flowing rapidly will we bring in rolling profits. Some stores also use "discounts", "gifts" and "lottery" to make profits. When doing business online, we must pay attention to credit. Only when we have a good reputation can we win more stable customers. Some stores also use the methods of launching star-rated customers, exchanging life experiences and publishing random thoughts to turn their own shops into small communities and turn customers into their own friends. Be sure to cherish your credit. Doing business is the same as being a man. Only honesty can make you stand on your feet.
Second, the supply of goods
How can we find low-priced goods?
1, act as a market hunter
Pay close attention to market changes and make full use of commodity discounts to find low-priced sources. Take the brand-name clothes that are very popular on the Internet as an example. Sellers often find brand-name clothes with high style and quality when changing seasons or in special sales, and then sell them online, making use of the geographical or time-space price difference to make enough profits.
2. Pay attention to foreign trade products
If you have a familiar foreign trade manufacturer, you can get the goods directly from the factory. There are many good things in the surplus products of foreign trade orders, most of which are only 1-3 pieces. The styles are often the most popular next year or now, and the price is only 4-7 fold of that of shopping malls, which is very marketable.
3. Buy brand overstocked inventory
Some brands have a large inventory backlog, and some businesses simply sell all their inventory to full-time online sellers. If you have enough bargaining skills, you can eat their stocks at a low price, and you will certainly get rich profits.
4. Get foreign discounted goods
Foreign world first-line brands are very cheap on the eve of changing seasons or festivals. If the seller has relatives or friends abroad, you can ask them for help and get attractive discounts to sell online. Even if the price is 4-7 fold lower than that of traditional shopping malls, there is still a profit margin of 10% to 40%.
5. Wholesale goods
Be sure to visit more regional wholesale markets, such as Xizhimen, Xiushui Street and Hongqiao in Beijing, Xiangyang Road and Chenghuang Temple in Shanghai, so that you can not only get familiar with the market, but also get very cheap wholesale prices.
After finding the source of goods, you can try to sell a small amount of advanced goods. If the sales volume is good, consider increasing the purchase volume. On the internet, some sellers have a good relationship with suppliers, and they often buy goods after they are sold, which will neither occupy funds nor cause a backlog of goods.
In short, no matter through what channels to find goods, low prices are the key factor. Find a good and cheap source of goods, and your online shop will have a successful foundation.
Third, the product name after-sales service
1. Have a good name.
Commodity names should summarize the characteristics of commodities in concise language as much as possible, and strive to be standardized, so that people can get a general understanding of the basic information of commodities at a glance, and it is easy to find from search engines.
The general format is: brand+trade name+specification+description.
For example, the product name of "15ml Lancome Oil-free Glossy Nutritional Eye Cream" should at least be: Lancome (brand)+Glossy Nutritional Eye Cream (trade name)+15ml (specification)+(oil-free type) description, namely: Lancome Glossy Nutritional Eye Cream15ml (oil-free type)
All kinds of so-called "personalized" symbols, such as ●★▲■, should be avoided in commodity names. First, people feel unprofessional, like street vendors, which greatly reduces trust. Second, some symbols may lead to the abnormal display of trade names.
2. The picture determines whether you can fall in love at first sight.
Product pictures are your first impression to customers. A vague and flowery product map gives people a very bad feeling, just like an unclean face, which can't attract her attention. Pictures can be searched online. Now most manufacturers have their own websites, and they can choose pictures from their product introductions. In addition, you can also scan the product manual, and the pictures scanned with appropriate resolution are relatively clear. These two methods are quick and beautiful. If it doesn't work, you'd better find a photo.
People with good photography skills can take pictures, and it can also achieve good results to modify them with image processing software afterwards. It would be better if you spend a few weekends learning "makeup tools" such as PHOTOSHOP, so that the pictures can be properly beautified before going out.
Step 3 greet each other with a smile
Finally, someone took a fancy to your baby, and took money from such a difficult wallet and ordered your baby. Needless to say, you should handle the order quickly and effectively and provide good customer service. Not only that, it is likely to bring you unexpected gains: the publicity effect of word-of-mouth can not be underestimated, it does not require you to spend a lot of time to win people's trust, and it is very likely that you will get long-term returns with one effort.
Step 4 get in touch with your feelings and get on well with each other
For customers who have bought your products, you can pay regular return visits. For example, ask customers whether they received them soon after delivery, whether they are satisfied after one month, and whether they have any suggestions or other products in need after two months ... so that customers can feel your attention and cultivate their consumption habits. Once you get used to buying things from you, a volunteer propagandist will be available.
Promotion of online stores:
Effective and concise 15 online shop promotion methods continue to expand on the above basis 1 search engine promotion Google Yahoo MSN Baidu Yisou 372 1 Sohu Netease Chinanet 2 1 Century Zhongsou
Registering the online shop alliance can better expand the promotion scope.
3 connection exchange, text connection and picture connection, and the exchange of eye-catching position on the home page
4. Internet advertising: banner advertising popup advertising exchange, spam.
5 qq mass information, using group software to publish online store information.
Sign the advertisement, publish the article, sign your own website directly after posting the forum, or sign the name and keywords of your own online store with hyperlink.
7 qq advertising, advertising on qq or personal signature to put the information of your online store.
8 msn advertising, setting up personalized signatures related to online stores.
9 forum irrigation, in the forum or message board to publish their own information
10 submit the online shop to a professional online shop for navigation.
1 1 Log the online shop in the industry site and professional directory.
12 article promotion! Mention online stores in the article or introduce them in the form of successful cases of online marketing! Mr. Wang Tong, the first person of network marketing planning in China, mentioned many times about good shops and finding online shops in his article, which made the netizens have a new understanding of these two websites.
13 press conference. By holding a press conference, let more reporters and media report on their online stores! Ali sellers are the best in this respect!
14 billboard light box advertisement, while establishing corporate image and showing its own strength, also played a certain role in online shop publicity.
15 business card promotion. [Edit this paragraph] Online stores and physical stores have the same operating differences:
★ First of all, at least they are all law-abiding citizens.
★ Everyone needs to analyze and locate, and choose the product style suitable for their own operation;
★ Everyone must have a tenacious spirit of hard work and never give up easily;
★ Everyone must have the worst psychological plan that the result may fail;
★ Must prepare a certain amount of capital investment;
Different:
★ Physical store management needs to apply for registration of industrial and commercial tax before opening the store, while online store management does not need it at present.
★ Physical stores invest a lot of money, ranging from tens of thousands to hundreds of thousands, while online stores can be opened in hundreds of thousands.
★ If the physical store management is not prepared to hire helpers, it must be put into it by itself, while the online store management does not need to consider this point, but can take care of it.
Second, the operational risk:
Same:
★ Since both of them have invested money, they hope to make a return, but there is no luck in business, so there is a risk of capital investment.
★ If there is business, there will be peer competition. Both entities and online stores have a large proportion of duplicate goods sales problems, because physical stores purchase goods in the same city or region; Not to mention online stores, I can sell them if you sell them, and see who can compete with them; Therefore, both of them will accept the choice test of customers shopping around and eliminating the pros and cons.
★ Everyone has to face the problem of seasonal change of goods and the difference between light and peak seasons, so there is a risk of pressing goods.
Different:
1, input cost:
Physical store management: In terms of operating costs, physical stores are undoubtedly very huge. They not only have to bear the investment pressure of tens of thousands of goods, but also spend a lot of money on decoration. If it is a prosperous location, they may have to pay a certain amount of pavement transfer money. Plus a few months of money, there is no place where there is a little prosperity that can't be stopped. Others will be paid every month, including national tax, local tax, hiring personnel fees and electricity fees. As long as you sign the contract, whether you open the business or not, and whether you sell it on the opening day, you must earn out the expenses you share every day and put them aside, and the rest is that you really work for yourself; Of course, there are some people who know how to operate and have flexible minds, but if they are inexperienced or have poor management, they may have to worry about the business for a day as soon as they open the store every morning.
Marketing techniques1-I love your products hopelessly, even I want to buy them myself!
I often see some sold goods on the internet, and I believe that the store or seller will not want to buy them themselves. It may sound absurd, but it is a big taboo that many online stores often make. Online goods are no more tangible than physical goods, so it is the first test that every online store must face to make consumers have the impulse to buy at first sight. In fact, the principle of choosing a product is very simple. When you see a product at first sight, even you want to buy it, then "it" is right. If you don't even love a product, how can you write a shining copy to win the favor of consumers, and how can you find enthusiasm in finding new products? To sum up the characteristics of many successful stores, apart from their love for money, they usually love their own goods, and they are full of enthusiasm and interest in the goods they operate, so that they can constantly find new sources of goods and achieve the effect of attracting new popularity and increasing the viscosity of old customers. Dear online stores! What's the enthusiasm index today? Tomorrow, you should also warm up and sprint with your own enthusiasm!
Marketing technique 2-Make good use of popular topics to make your online store popular!
Many people know to keep up with fashion and trends, but what is the real way? What skills are available? Online shopkeepers should not only constantly absorb new knowledge about goods, but also know the consumption characteristics of their customers. According to these characteristics, they can not only search for goods suitable for sale, but also apply them to online marketing to attract more potential customers to browse your website! How to make a fuss about popular topics? Sharing a reverse thinking secret of online marketing is to take the goods that people want to snap up crazily as lucky draw gifts! For example, taking tickets of a famous star concert as a lucky draw gift to attract crowds, when the lucky draw goods overlap with their own customers, it can easily achieve the double effect of publicity and sales.
Marketing technique 3-online marketing word-of-mouth communication, online shop owners must understand!
Generally speaking, whether it is a physical store or an online store, old customers usually eat 80% of the store's revenue, and cultivating the loyalty of old customers focuses on customer after-sales service. A major feature of successful online stores is that they can treat customers who find fault with a normal heart, and they don't waste much time and energy arguing with customers to justify returning goods. They are always responsive to the requirements for returning goods. Perhaps all shopkeepers have overlooked it. What percentage can such customers account for their own customer base? , does this make you find it difficult to do? But it is the necessary mentality to open a shop online! Let customers leave a good shopping experience, in order to bring endless word-of-mouth for your commodity sales.
Marketing technique 4-If a worker wants to do a good job, he must sharpen his tools, and it cannot be ignored that he must choose a good shopping system.
Choosing a good shopping system is like providing customers with a good shopping environment. SHOPEX's shopping system comes with more than a dozen beautifully made free templates, and the system also comes with a system interface modification mode that is easy to modify. A good shopping system front interface provides consumers with a comfortable shopping environment just like shopping in a high-end shopping mall, which will definitely give your website a direct bonus of the first impression and increase the recognition of potential consumers. What's more, other practical functions of SHOPEX are even more powerful for online shopkeepers' online marketing.
The field of network marketing is very wide, and the adventure of opening a shop online is longer. I wonder if this sharing has brought you some new thinking directions.
Details decide success or failure: 35 details of opening a shop online
It's not difficult to understand that details decide success or failure, but the difficulty lies in whether we really have the patience and persistence to achieve the subtleties that we don't notice or think are insignificant at ordinary times, but it is precisely these seemingly insignificant "details" that have opened the distance between you and others, buried unpredictable hidden dangers and even left irreversible consequences. Faced with the problems of slow business, transaction obstacles, customer complaints, loss of customers, etc., we often habitually complain that God is unfair and blind. Why don't we "sympathize" with ourselves while giving others "nectar"? More negatively, we don't take the initiative to find out the reasons for the existing "situation" in order to adjust and improve it, but we just indulge in boredom, impatience, anxiety and complaints without any change.
1 Is the description of the goods complete and specific at a glance? (origin/texture/specification/color/usage/warranty description, etc.)
2 Whether the product pictures are clear and detailed (front/back/inside/outside/special parts of the product, etc.)
Is there any important information such as your contact information (QQ/ mobile phone/email address, etc.)/delivery method/bank account number in the key conspicuous position in the store?
Will you ignore "spectators" and only pay attention to "buyers"?
5 Is it supercilious and natural to smile when talking with customers (using instant messaging software properly)? And use basic polite language?
Do you sincerely recommend it from the customer's point of view and on the principle of customer's consumption demand?
7 is it to make a deal as soon as possible, not seeking truth from facts and boasting against one's will, making promises casually or even avoiding "defects", forcing people to buy and stalking them?
In order to avoid delivery errors and possible hidden dangers of contradictions and disputes in the future, is it possible to reconfirm the relevant information of the goods purchased by the buyer face to face after the transaction? (Name/style/size/number of pieces/color, etc.)
In order to avoid delivery errors and possible hidden dangers, have you asked the customer whether the delivery address/name and telephone number are changed?
10 in order to avoid the problem of freight for express delivery, did you pay attention to the overweight express delivery and communicate with customers in time before the transaction?
1 1 In order to avoid disputes caused by incorrect mail rotation, have you paid attention to asking and knowing in advance whether there is a site at the customer's receiving address?
12 Do you have the courage to "tell the truth first" and the risk of losing the transaction? Inform some customers in advance of the fact that customers need to pick up the goods at home because there is no station in the remote delivery place.
13 you will treat all customers equally? And don't you treat each other differently because of the amount of money customers buy or because customers don't pay in time by online payment?
14 did you promise and guarantee your products "guaranteed return and replacement" with a positive tone and firm confidence?
15 in order to avoid future disputes, did you remember to remind the buyer to check before signing in front of the courier or print the receipt instructions and paste them on the package?
16 you will feel that minor problems are not a problem, as long as they are not serious and hold the idea that customers may not see it, so what about shoddy and substitute one for the other?
17 if you sell clothes, will you cut the thread and iron it neatly for customers before delivery?
18 will you contact the customers who automatically take photos and pay (confirm the photos/confirm the delivery address/explain the delivery time, etc.) before delivery?
19 in order to avoid customer complaints, did you deliver the goods quickly without delay?
In order to satisfy customers with your service, are you careful, firm and reliable in packaging regardless of the price of the goods?
2 1 if possible, did you think of giving customers an extra small gift to give them more surprises and happiness?
Will you take the initiative to send the wrongly received one yuan or two yuan in the package and return it to the customer?
Did you remember to confirm the delivery in time on the computer and tell Want Want the buyer's express number after delivery?
After receiving the goods, did the customer take the initiative to ask about their satisfaction with the goods and other opinions?
When you are questioned and express your dissatisfaction because of the customer's wrong choice and judgment, do you first admit with an open-minded and understanding attitude that your work mistake caused the customer's regret? Or argue against it? Blame scornfully or even bother to talk nonsense?
26. Have customers accepted the goods after receiving them, but they were told that they didn't like them or the size was not suitable for them, but they asked for a return? No complaints?
Did you remember to send sincere wishes and greetings to customers on important holidays?
Do you know all about the customers who have already made a deal? (Write down the customer's characteristics in the remarks, such as lively/frank/fond of expression/slightly fat 165 high/timely evaluation and payment/Liaoning, or Zhejiang/Shaoyu/ladies-loving dress/teachers/fond of bargaining/untimely evaluation, etc.? ) the next conversation is like a flow of answers?
In your spare time, are you willing to treat customers as friends and listen patiently to their parents' complaints and sighs?
When customers become sellers and need your help, are you willing to help and bless them as always?
3 1 Will you record a kind of "potential customers" with only a few words or no transactions in the instant messaging software category? And simply write down their purchase needs? Such as: looking for a big leather bag or looking for a red purse in the store but it's too short?
Will you reply to the questions carefully and patiently without missing a customer message (including baby message/store message/instant messaging software message /E-mail message, etc.)?
Do you pay attention to using the "auto-reply" function when you are not near the computer, so as not to let customers think that you are poor in service or slow in attitude?
Will you accept customers' criticism and suggestions on your person, goods or business and improve modestly instead of sneering and becoming angry from embarrassment?
Will you take the initiative to offer discounts to your customized customers without knowing that their accumulated shopping has reached the VIP membership standard?
Summary of Assistant Manager's Work in Lobby 1
The work of the assistant manager in the lobby has always been challenging and diffi