The call of logistics demand
With the continuous expansion of market demand, the output of Yili Group and Mengniu Group, two major milk producers in Inner Mongolia grassland, has increased substantially year after year. In 2002, these two enterprises sold 600,000 tons of milk, equivalent to 30,000 TEU? Volume of international standard container. The expansion of traffic volume stimulated the demand for logistics. Yili and Mengniu tried various modes of transportation to organize their products and sell them all over the country.
The most convenient way to transport grassland fresh milk to Guangzhou, Shanghai, Chengdu, Liuzhou and other important markets is by rail, but before 2002, 55% of Yili's dairy products were transported by road, 35% by rail and 65,438+00% by sea. However, according to the estimation of a person in charge of the logistics center of the liquid milk division of Yili Group, "Yili's demand for railway capacity should be at least 70% of the total product."
The person in charge told the reporter that before the opening of five regular trains, they often used road and water transportation to transport fresh milk to consumption places, such as Hohhot to Tianjin Port and then to major coastal cities. "It takes 15 days for grassland fresh milk to reach Guangzhou directly by land, and 20 days for transshipment by sea." Although advanced packaging technology can ensure that the freshness of fresh milk is not affected, the vitality of enterprises has obviously encountered a bottleneck that is difficult to break through. Time-consuming and labor-intensive transportation has become one of the obstacles to the development of enterprises.
It is understood that Yili and Mengniu Group did not choose more railways because the railway transportation was not smooth enough and the transportation time could not be guaranteed. If there is a holiday peak, this line may be cut off. In addition, with the deepening of logistics management in production enterprises, the transportation demand is further refined. In the past, railway transportation, no matter in the configuration of box source and vehicle source, or in the service consciousness, content and mode, can no longer meet the needs of modern enterprises for integrated logistics transportation services.
First taste of cooperation
With the pace of railway reform, railway container trains move in time, bringing new vitality to Yili and Mengniu.
200 1, 1 1, Mengniu Group adopted the logistics operation scheme designed by China Railway Container Center Freight Forwarding Company. Fresh milk is directly transported out of the grassland by irregular container trains, and the railway guarantees a 24-hour delivery time limit. Mengniu's products are tracked all the time, providing tracking information every 48 hours, and handling various problems on the way at any time.
Qingyu Wang, deputy general manager of China Railway Container Transportation Center, said: "The five classes of dairy products have brought a win-win effect to the production enterprises and railway departments, and the enterprises have developed. Railways can take the opportunity to cultivate their own brands, take dairy products transportation as an opportunity to develop comprehensive logistics industry and improve railway service level. Railway transportation is gradually changing from planned economy to market economy, and brand plays a very important role in it. The development potential of dairy products transportation is very huge. Cultivating the brand of dairy railway container transportation will play a positive role in enhancing the image of the railway and increasing market share. "
In 2002, Mengniu and Yili signed logistics service agreements with China Railway Freight Forwarders respectively. The development of this cooperation has reduced the transportation cost of the two dairy producers, shortened the transportation time of dairy products, and reduced the possible losses caused by factors such as high temperature and freezing. More importantly, they saw the hope of railway transportation outsourcing. Based on this cooperation, Mengniu Group began to outsource some logistics business to the railway, and put more energy into production and sales, which greatly improved the operational efficiency of the enterprise.
After tasting the sweetness, Mengniu Group decided to ship more products in railway containers, and Yili Group gradually transferred the transportation back to the railway. In 2002, Yili and Mengniu transported 6000TEU of dairy products through China Railway Freight Forwarding Company.
At the same time, the resources of railway transportation have also been fully developed. China Railway Freight Forwarders took an active part in the development of service projects, implemented whole-process control management, improved service quality, shortened transportation time, improved production efficiency, and regained the share of railways in the freight market. According to the production and marketing statistics provided by Yili and Mengniu, in 2002, the freight of Yili and Mengniu on railway container transportation was 30 million yuan, and this year it will reach 60 million yuan. If these five scheduled trains start smoothly, this figure will reach 654.38+200 million yuan in 2004.
will not come
With the increase of freight volume, it is more mature to open five regular milk trains.
In 2003, Yili and Mengniu organized the supply of goods from Hohhot and Baotou, and the freight volume of dairy products transported by railway containers to the Pearl River Delta region reached an average of 63 TEUs per week. Moreover, the production and marketing scale of the two major milk producers is still expanding. According to the forecast, their annual output will reach more than 6,543,800 tons in 2003, and the annual transportation demand is expected to reach 6,543,800 to 20000TEU.
At present, the traffic volume can fully support the operation of five-scheduled trains twice a week, and with the ever-expanding market demand behind it, the "China Railway Container No.1" from Hohhot to Guangzhou can be described as natural. On September 4th, the railway department officially confirmed that the fresh milk container train from Hohhot to Guangzhou starts in Hohhot every Tuesday and Friday and arrives at Jiangcun Marshalling Station in Guangzhou. Fresh milk, which used to be bumpy during the journey 15 days, now takes only 98 hours to reach Guangzhou.
Fresh milk from Inner Mongolia grassland finally has a direct north-south railway Shinkansen. The opening of this Shinkansen has brought new enlightenment to both sides.
For Yili and Mengniu, the significance of this Shinkansen lies in that manufacturers can arrange production and delivery more reasonably, and make transportation simple while being aware of it; Dealers can know the transportation situation and time of goods at any time, so as to arrange orders and use funds reasonably, and will not cause market shortage or capital turnover problems.
For the railway department, the significance of this train is to extend the railway service. In this regard, Mr. Wang, the general manager of China Railway, said that the future railway will be a collection of various modes of transportation, intensive operation, coordination of various operating systems and matching of various service means, which can meet the various needs of the city and eventually form a consortium that can provide comprehensive logistics services, and truly give play to the advantages of the railway in the upcoming logistics era.