Beijing: There are two large clothing wholesale markets, Muxiyuan and the south gate of the zoo. In addition, there are Jingwen, Dahongmen Clothing City, New Century Mall, Tianya Building newly opened last year, Bairong World Trade Mall opened in May this year, and Muxiyuan Trade City.
Hangzhou: Sijiqing Wholesale City is a new market developed in recent years, mainly focusing on women's clothing (young women's clothing), and many men's wear in Wenzhou is also concentrated here for wholesale. The market is large, the variety and quality are very good, and the typical southern style is not suitable for northern customers.
Shanghai: Qipu Road market is famous, but it doesn't lead the clothing market in East China. Retailers in Anhui and Jiangsu prefer to go to hangzhou sijiqing to get goods.
Wuhan: Hanzheng Street in Wuhan is famous all over the country. Although the sales of Hanzheng Street have shrunk in recent years, it is still an important channel for wholesale goods in Hubei Province.
Fujian: There are two wholesale markets in Fujian, Fuzhou and Shishi. Shishi's clothing wholesale market is scattered, covering almost the whole city, with nearly 20 clothing wholesale streets, 6 commercial cities, 8 different types of clothing professional markets, and more than 8,000 clothing stores.
Shenyang: Shenyang Wuai Market is an old clothing market in Northeast China. Because it is old and the unit area is small, many powerful tenants have moved out of Wuai Market at the request of manufacturers and camped nearby.
Here are some suggestions for opening a shop:
Opening a franchise store is a little particular about choosing the location and size of the store.
Store address: opening a store is the most popular, and it is ideal to open a store in a place where people are concentrated. You can also choose to "settle down" in the clothing street and pursue scale effect. As long as you run the store with characteristics and add the brand effect of Hoslet, it will naturally attract a fixed customer base.
Business area: master the number and flow of people in your area. The business scale can be large or small, but the small space can't be too narrow. Otherwise, if there are too many guests, it will be embarrassing to squeeze into the store. Take Gu Dajie's "noble" in a boutique women's clothing district in Beijing as an example. The business area is 33.8 square meters, and 26 exhibits can be hung on the walls on both sides. The store looks spacious and imposing. Gu Dajie's personal experience is that the business area of clothing stores should generally not be less than 20 square meters, and 50 to 130 square meters is the most suitable.
I want to know more about how to open a shop.
Generally speaking, a good store site has some characteristics in common, which can be summarized by the above questions. These features are:
(1) Areas with high commercial activity frequency
Such areas are generally commercial centers and downtown areas, and the turnover is bound to be higher in areas with frequent commercial activities. Such a store site is the so-called "land of gold". In this kind of area, the logistics is fast, and for the clothing industry, the trend of clothing is fast. If the goods flow slowly, it may be out of date before the clothing is sold, so the area with frequent commercial activities is an excellent place for the choice of clothing store location.
(2) Areas with high population density
If you open a shop near a residential area, the population is relatively concentrated and the population density is high, then people will visit the store more frequently and do business easily. In such areas, people of all ages and social classes have it. It is easier to choose clothes of various styles or types, and there will be more customers. Moreover, because the population has always been very mobile, it is easy to grasp the daily sales, so the sales will not suddenly rise and fall, which can ensure the store's stable and rich income.
(3) Streets with heavy traffic
Shops are located in this kind of street, and the traffic is large, so there are relatively many customers who patronize the shops. However, it is necessary to consider which side of the street has a large passenger flow, and some terrain or traffic effects to choose the best location. For some places with a lot of passengers, but because it is a major traffic artery, the passengers are all commuting places, so it is not the best choice for clothing store addresses.
(4) Areas with convenient transportation
Customers are willing to patronize and go by car only if the transportation is convenient. Generally speaking, it is best to have a bus stop nearby or a shop where customers can walk less than 20 minutes.
(5) Places where people gather or get together.
For example, in the vicinity of theaters, cinemas and other places of entertainment, sometimes people who are leisure and entertaining will be attracted to hang out in the store, and many people will buy them. Clothing is popular fast, and there are many styles. As long as people can buy clothing with unique styles, people will buy it if they can't buy it elsewhere. Moreover, most of the people who come to such entertainment places are young people, and they have a strong psychology of pursuing fashion. Therefore, opening a fashionable clothing store in these places will attract a large number of young customers who follow the trend.
(6) Blocks where similar shops gather
For shopping goods such as clothing, if they can be concentrated in a certain location or block, they can attract customers more. Because there are many shops dealing in similar goods, customers can have more opportunities to compare and choose here. For example, Kejia Lane Street in Chengdu is a gathering place of high-end clothes in Chengdu, and the business is quite hot. Dongyulong Street is a leather street. When the weather turns cold or the winter is coming, people who buy leather clothes will come here to stroll, and it goes without saying that the business is booming.
Generally speaking, an area with more than two conditions is a good location, and if it can have all of them, it is the best store location. However, the rent of places with these conditions will generally be quite high. Shopkeepers should not be intimidated by higher rents, but should carefully analyze how much benefit can be brought by investing this money. Generally, as long as the idea of opening a store is right, it is high investment and high return, so you should be willing to invest in the store site.
In fact, the high rent of a good store site is not formed in a day or two, nor can it be arbitrarily raised. It is a contract formed by the landlord and the renter in a long-term profit sharing contest. The rent is so high that the renter has no money to earn, so even the best facade cannot be rented out. It can be seen that although a good store site is worth an inch of land and gold, the money earned under normal circumstances will always greatly exceed the rent and be profitable.
Therefore, it is better to spend a lot of money to open a big store than to find a good store site. Of course, the high rent increases the operating cost, and also increases the operating pressure and risk. It is necessary to plan the investment projects carefully and see if the space can do the business of gold flourishing. If there is no Jin Gangzuan, don't do porcelain work. If the initial funds are really insufficient, and there are good stores in other areas, as long as they can be managed properly, they will be equally profitable.
How can I decorate my shop?
Facade decoration: The facade of Hoslet is in a unified style, so you can make some special decorations suitable for your own style according to the surrounding environment. Generally, the facade should be set with floor-to-ceiling windows and several models, so that people can see it at a glance from the outside.
The layout in the store is as simple and refreshing as possible. The wall hanging clothes are basically the recommended clothes for this season. Shelves are placed vacant and clothes are hung. If the space is not large, the shelf can be replaced by a laminated glass table in the middle.
Lighting layout: Clothing stores pay great attention to lighting effects, and stores generally need to purchase two types of lamps: warm lamps and spotlights. The light emitted by the warm lamp is warm and warm, and will not change the color of the clothing, so it is suitable for lighting the clothing; The light refracted by spotlights is dazzling and beautiful, which can make the whole store bright, but it will cause color deviation of clothes, which is not suitable for fitting room or fitting mirror.
Take a 70-square-meter shop as an example, it is necessary to purchase 20 warm lamps (about 40 watts each) and spotlights 16.
Clothes hanger: There are many kinds of clothes hangers to choose from, such as ordinary clothes hangers, rattan clothes hangers, sitting clothes hangers and iron clothes hangers. Attention when hanging: sweaters or sweaters are best hung on sitting hangers. Never use iron hangers, otherwise the shoulders of clothes will be out of shape.
Sorting box: Don't stack all kinds of clothes in the room at will, which will make the shop look messy. It's best to buy some plastic sorting boxes to store clothes.
Air conditioning: Equipped with an air conditioner, so that customers will not be affected by temperature when trying on clothes in summer or winter.
Is there any counterfeiting problem?
Hoslet conducts regular surveys in some areas. If unauthorized shops are found, Hoslet resolutely uses legal weapons to protect the rights and interests of this enterprise and its agents, so you can rest assured.
Is there any imitation problem?
Nowadays, there are a lot of similar clothes on the market, and there is mainly a problem of imitation. Therefore, if the store enters the new style and does not reach the peak season of sales, it is best to "save" the clothes to avoid being counterfeited. Plus, Hoslet has a strong design force as the backing, and there will be new styles of clothes on the market soon, so you don't have to worry too much about the problem that the clothes are copied and you don't have a selling point. The Hoslet you thought of has been solved in advance.
When is the best time to decorate?
Decoration time: Generally, February and July are the off-season of sales every year. It is best for businesses preparing to open stores to decorate in the off-season and catch up with the peak season as soon as the decoration is finished, which is conducive to the first shot.
What if there are clothes in stock?
It is difficult to avoid the product backlog when opening a clothing store, and it is necessary to dispose of out-of-season clothes as soon as possible. Especially for large agents, even if they lose money, it will easily lead to poor capital turnover and affect the overall operation. Hoslet is guaranteed by the top ten. If there is too much inventory, Hoslet will have a complete solution.
What if the clothes are accidentally damaged?
Sometimes customers will accidentally damage clothes when trying on clothes and looking at goods, but this kind of accident is not frequent and generally will not affect normal business.
How should I take care of my customers?
You should serve your customers sincerely. When customers ask about goods, you should answer enthusiastically:
Sorry, the goods you want to buy are sold out. This product is similar to it. Do you think it is suitable?
A: This commodity is temporarily out of stock. Would you please leave your name and contact number and let you know as soon as it is available?
A: This kind of goods won't be available until two days later. Please come back then.
-The * * (commodity) you asked, please go to the third floor to buy it.
I'm sorry, there are only red and white ones at present. In fact, these two colors are very nice. You might as well try them.
Sorry, our store doesn't handle this kind of goods. Please go to the * * store and have a look.
When customers ask for a trial and try on some products that are not allowed to be tried and tried on, the salesperson can answer politely.
As the saying goes: there are questions and answers, and the answers are asked. When answering customers' inquiries, salespeople should be warm and polite, serious and responsible, and sincerely help customers solve problems. Answering questions from the customer's point of view is the way to win.
How should I recruit employees?
The business performance of clothing, shoes and hats stores depends largely on the quality and work performance of employees. Some clothing, shoes and hats stores often attach importance to marketing schemes, but because they neglect the management of shop assistants, they cannot achieve the expected results in the process of implementing retail schemes. Therefore, employees are the foundation of an enterprise, and it is important to attract good employees.
In the process of sales, shop assistants play an important role in selling goods, providing services and promoting the image of retail stores. When choosing shop assistants, we should focus on their appearance, communication skills, general knowledge and professional knowledge, and loyalty to work.
When the clothing retail store receives the personal materials of the candidates, it usually chooses certain test methods, including written test, as the basic basis for selecting the candidates. The recruitment methods of shop assistants include written examination. The basic purpose of selecting candidates is to test the knowledge level and general ability of candidates (such as perception, memory, thinking, imagination, language, generalization, creation, etc.). The main purpose of interviews is to test the candidates' application motivation, personal qualities (such as mental outlook, appearance, personality, honesty, values, etc.) and professional ability to engage in retail work (such as the ability to treat people and observe)
Dealing with many customers every day is the basic feature of shop assistants' work. Shop assistants must have abundant energy, good interpersonal skills and noble professional ethics in order to provide satisfactory services to customers. Therefore, when hiring shop assistants, it is necessary to examine the qualities of candidates in the following aspects:
(1) physical fitness. In order to match the image and product mix characteristics of retail stores, there should be special requirements for the health, body shape, height, age and gender of shop assistants.
(2) personality. Mainly from the general ability, temperament, personality and other aspects of the candidates, the basic requirements for shop assistants include: studious and enterprising, flexible thinking, strong observation ability, strong communication skills, quick action, enthusiasm and generosity, cheerful personality, honesty, careful work and patience.
(3) working ability. The investigation of work ability can be carried out from the aspects of education level, commodity expertise, retail service skills, work experience and so on.
Employees are the vitality of the store, and a good employee will bring an unexpected leap to the store business. A good employee should have good physical fitness, strong working ability and perfect personality.
How can I run my business well?
First, determine the target audience, that is to say, what levels of people you want to sell to it.
Second, the analysis of competitors, what is the business situation of competitors, what are their characteristics, shortcomings and positioning.
Third, the estimation of people flow and the setting of business circle scope.
Fourth, the search for the channel of entering goods, the quantity of entering goods should not be much at first, and the variety should be large and the quantity should be small. After a certain period of time, we will know what kind of good sales will be more.
6. Style and price of incoming goods.
Learn more about and pay attention to the latest trends.
Eight, good after-sales service.
Nine, treat people with sincerity and keep faith.
How to fight the business depression?
First, the commodity display must be unique. Small shops have small space and limited display of goods, so if you want to attract passers-by to stop spending, you have to pay more attention to the display of goods. It is best to change the display of goods often to give people a refreshing feeling, in order to improve the turnover rate of goods.
Second, create a sales atmosphere. Popular, will naturally attract customers to the door, when no one patronizes, but also from time to time to sort out goods, adjust the decoration. Never sit at the door with your legs crossed, so that customers who intend to come to the door will have rebellious psychology or feel that the goods in this store are not up to standard.
Third, business innovation. It is necessary to quickly reflect the fashion and "develop" special goods, so that customers can feel that "if you don't buy this time, you can't buy it next time".
Fourth, cultivate customer loyalty with quality service. It's best to try to catch every door-to-door customer. It's best to remember the preferences of old customers and take the initiative to introduce products they might like. In addition, accepting customers' individual orders or adjusting goods quickly can also improve consumers' loyalty.
5. Accumulated overweight discount. Customers who come to the door for the first time will be issued a membership card. When they come for the second time, they can get a 10% discount on the goods, a 20% discount on the third time, a 30% discount on the fourth time, and a 30% discount on future shopping. In this way, you may earn less money at one time, but the popularity of the store is strong enough to resist the risks brought by the economic downturn.
How should I price the goods?
Price is the most sensitive topic for customers to buy products. Generally speaking, people always want to spend the least money to do more things, and many stores have lost a large number of customers because of the unreasonable price of products. Pricing by using people's shopping psychology is to avoid customers.
1, low-cost penetration strategy
As a merchant, no matter what pricing strategy is adopted, the ultimate goal is to make money, which requires that the price must be based on cost and it is impossible to sell below cost. Therefore, in order to maintain the advantage of price competition, we must start from the source, purchase directly in large quantities, reduce intermediate links, improve operating efficiency, strive for manufacturers to make profits, and do everything possible to reduce costs, implement small profits but quick turnover, and win at low prices.
2. The method of filling the vacancy with surplus
Attract customers to buy their own products in large quantities at low prices, and at the same time, make profits from related products. At present, many "foreign supermarkets" set the price of electrical appliances at a very low level to attract customers and make profits on various auxiliary equipment.
3, flat low tail method
It's just that the "dragon tail" of the price has dropped slightly, giving people the feeling that it has dropped a lot. For example, the bid price of 198 yuan and the bid price of 200 yuan often give people the feeling of two levels. In fact, the difference is only 2 yuan, accounting for only 1%.
4. Illusion pricing method
There is a supermarket with 500g milk powder, priced at 9.30 yuan, and a product with 450g milk powder, priced at 8.50 yuan, which sells well for a while, because consumers are sometimes far less sensitive to weight than price. After careful calculation, you will find that the unit pricing of the two is almost the same, and the latter is slightly higher.
5. Seasonal discount
A pricing strategy to decide whether or not to give a discount and how much discount according to the product's off-peak season and the time and quantity that consumers buy. The "seasonal sale" launched by many stores belongs to this type. The proper use of this pricing can not only attract consumers, but also effectively adjust the situation that the passenger flow is too small in the off-season, so that the stores are full of common customers.
6. Psychological pricing strategy
In view of consumers' consumption psychology, many "foreign supermarkets" like to leave a small tail on the price when setting the price. Among the goods they sell, the mantissa is only about 15%, about 85% of the goods' price mantissa is non-integer, and the odd mantissa is dominant. When a commodity is priced in 99 yuan, people will feel that it is cheaper than 100 yuan, while when it is priced in1kloc-0 yuan, people will feel that it is too expensive, which seems to be a step higher than that in 99 yuan. Using psychological pricing strategy will give people the impression that the store price is low on the whole, so as to attract and retain customers.
7. Others
When adjusting the price of goods, the original printing price is erased with a red pen, and the new price is handwritten in yellow next to it. This method seems simple, but in fact it is also a strategy to use the customer's psychological pricing. The secret lies in: First of all, the original price tag is a printed number, which often gives people the feeling of authoritative pricing. And the new price of handwriting will make customers feel cheap. Secondly, yellow gives people a particularly cheap feeling. Marking the new price with yellow pen makes customers look very attractive.
How can I promote sales?
Promotion is the quickest and most effective way to enhance popularity, but only if you know how to promote it, otherwise it may backfire.
1, do a good job of publicity before promotion.
"The fragrance of wine is also afraid of the depth of the alley". No matter how good the promotion method is, consumers don't know it, and they can only be "stillborn". Doing a good job of publicity before promotion is the premise of achieving the goal of promotion.
Generally speaking, the radiation power of a storefront is different because of its own strength, and the publicity work outside the radiation range of the storefront can only be a waste of money and does not play any substantive role. Promotion and publicity should be carried out within the radiation range of the store and aimed at the target consumers.
For powerful shopping malls, TV advertisements and powerful media can be used to convey information to consumers in all directions and through multiple channels, while ordinary small and medium-sized stores do not need to "make a big fight", distribute leaflets around the stores, make full use of in-store radio, posters, store signs and other resources, or use propaganda vehicles and other tools to achieve the corresponding goals. At present, many stores' promotion policies "come gently" and "go gently", which "can't shock a ripple" in the crowd, and naturally can't achieve the purpose of enhancing popularity.
2. Clever promotion policies
Whether the promotion method is reasonable or not is directly related to the promotion effect. When formulating the promotion policy, we must first investigate the target customer market, have an overall grasp, and then formulate relevant policies in a targeted manner, so as to receive better results.
(1), give play to the charm of the bonus.
McDonald's stores are packed every holiday. What is the reason? It turns out that it is not only hygienic, convenient and delicious fast food that attracts diners, but also toy gifts that attract children more. Each toy is different in style and innovative. The children's needs have brought the consumption of the whole family. Children are happy to eat, toys are available, and parents are happy to pay more money. The cost of gifts is not high. Because of the large quantity and low cost, fast food restaurants bring rich returns with a small amount of free gifts.
(2), point consumption
At present, many shopping malls have introduced membership system and issued discount cards, so customers can get a certain rebate when they shop in a certain amount. If you buy 100 employees, you will get a rebate to 20 yuan, and if you buy 200 yuan, you will get a rebate to 50 yuan, which will be cashed in the form of physical objects or shopping vouchers, attracting many consumers to buy and effectively cultivating the loyalty of customers. The key to using a few consumption promotion methods is to talk about credibility, and the promised policies must be fulfilled so that consumers can get tangible benefits.
(3) Pay attention to innovation
Times are changing, but the promotion of many stores is "unchangeable". Faced with the flying promotional advertisements, consumers are no longer "cold" about "old faces", and the old-fashioned promotion methods have become "deaf ears". Therefore, the promotion methods must win by faith, and only the new ones are dynamic, and only the new ones can attract consumers' "eyes" more.
"donkey grinding"-a scene that can only be seen in rural areas-recently appeared in a newly opened restaurant in Beijing. A bluestone grinding plate is fixed at the entrance, and a gray donkey with an eye mask keeps circling around the grinding plate. The food put in advance will soon be ground into pieces, and if customers need it, it will be processed into delicious food. Moreover, there is a well not far from the grinding plate, and the pulley set up on it can draw water directly from the well. From time to time, curious people come to try their hand, and there are many people taking pictures around donkeys and wells. The idea of donkey pulling into the restaurant has opened people's eyes between long-term high-rise buildings, and made the restaurant more popular and full of customers.
Nowadays, there are more and more promotional patterns, but only the way that meets the customer's psychology and needs can get good results. Generally speaking, stores should choose the right way to win new victories and determine a reasonable time limit in combination with the nature of products, the characteristics of different ways and the shopping habits of consumers. But no matter which way, we must put an end to falsehood in the promotion process, otherwise it will damage the reputation of the store and we can only "lift a rock and hit our own feet". At the same time, in the process of promotion, don't ignore the propaganda in the middle and late stages. On the one hand, it will make consumers feel the credibility of the merchant's redemption behavior, on the other hand, it will attract more consumers' attention and desire to buy, and on the other hand, it will enhance the good image of the store and form a good reputation, so as to get more customers.
How can I improve the popularity of the store?
First, customers
To enhance the popularity of the store, we must first know what the target market of the store is, who the target customers are, and who people come to shop in the store, which involves the positioning of the store. If it is not clear who will patronize the store, it is simply nonsense to enhance popularity.
Products have product positioning, and stores should have store positioning. For example, the positioning of star-rated hotels is government leaders, bosses of enterprises and institutions, foreign guests, successful people, etc., while the positioning of general restaurants is mass-oriented, mainly facing wage earners, students, etc., and the measures to enhance popularity between the two sides will naturally be very different.
In order to enhance the popularity of the store, we must first investigate the income, consumption habits and purchase methods of the residents in the community in combination with the actual situation of the store to determine the positioning of the store. If the store is positioned as middle and low grade, it should mainly deal with middle and low grade goods, mainly facing wage earners, students, migrant workers, etc. For the "white-collar workers" with high consumption, they don't have to spend any energy or even give up. The main customers of maternal and child health products stores are married women. When considering ways to enhance their popularity, we should focus on attacking these people.
Only when the store has a clear positioning can it better understand the needs of consumers and better meet the target customers, thus winning their favor. Otherwise, grasping the eyebrows and beards will only be "drawing water with a sieve" in the end.
Second, convenience
The principle of convenience occupies a place in the marketing 4C theory. The so-called principle of convenience is that everything is to facilitate customers' shopping and enhance the popularity of stores, which cannot be ignored.
1, optimize the in-store environment to facilitate customers' shopping.
Theoretical research shows that more than 70% of customers' buying behavior is decided temporarily in the store. Optimizing the shopping environment can not only attract more customers, but also stimulate customers to buy, which is an effective way to enhance popularity.
2, the goods should be placed reasonably.
It is necessary to arrange a comfortable shopping environment, ranging from the overall style and layout of the entire business hall to how to place each product, which should be in line with the customer's shopping psychology. In the supermarket, some daily consumer goods commonly used by people, such as shampoo, soap, drinks, etc., should be placed in the middle of the shelves within people's reach, while some children's favorite biscuits, jellies, toys, etc. should be placed at the bottom of the shelves, so that children can choose (2) clearly priced goods. I believe many people will encounter trouble when they visit the mall because the price of the goods is unknown, so every product in the store must be clearly marked, preferably at the upper left of the goods, so that customers can have a look at it.
3. Set up a customer rest room.
At that time, "Asia" set up a special venue and full-time staff on the first floor of the shopping area, and set up a "baby entertainment circle" and a "men's lounge". The former takes care of children for shoppers free of charge, while the latter takes care of their escorts for women who are addicted to shopping. The intention of the shopping mall can be described as good, and the service attitude is convincing. Ordinary small shops don't have the strength to provide special venues, but a chair or a cup of boiling water should be essential.
What should I do if my peers come to visit?
In order to avoid the "spying" of peers and lose the opportunity to make a fortune, many clothing stores have posted "no entry for peers" notices on their doors. This move is intriguing.
Selling clothes depends on bringing forth the old and bringing forth the new, and only by selling "no one else" can you have your own financial resources. For consumers, especially female consumers, "bumping into shirts" is the most annoying, and the similarity of "road clothes" is even more embarrassing. But for merchants, in the face of similarity, can only a "no entry" prevent "villains"?
Necessary "self-protection" is of course necessary, and "self-protection" is not to shut out peers behind closed doors. It is better to open the door and invite peers to judge and be an expert, which is more conducive to improving themselves and perfecting themselves. Of course, imitation and effect are everywhere, as long as the supply is properly "encrypted", otherwise "fire prevention, theft prevention and peer protection" all day long, how can we have the heart to do business?
Three secrets of opening a clothing store "gold rush"
Tip 1: Choose a good place
Choosing the right place for investment is the first step for operators to open stores. Smart operators often "cluster together". Imagine that several clothing stores or a clothing street live next to each other, with high, middle and low grades, all kinds of styles, and guests have a choice. Who doesn't want to come?
Tip 2: Unique style
At present, almost every large and medium-sized clothing store contains various clothing styles. I'm afraid how to brand our store should be the focus of business. In this personalized era, whoever can come up with a unique style will occupy the customer's market.
Tip 3: Covering publicity
After the opening of the clothing store, it is advisable to print some pieces of paper as big as business cards and distribute them in communities, commercial buildings, office buildings, schools and other institutions around the store site, so that potential consumers can know the location of the clothing store.
In addition, clothing stores should also pay attention to the atmosphere, the light in the storefront should be bright, the display should be neat, and the most taboo is "a mess." In addition, we can also consider operating other accessories to meet the needs of different groups of people.
"Resolutely not reducing the price" can also be a trick.
Maybe everyone will have this experience, for example, if we buy clothes outside, if the shopkeeper keeps asking that the clothes can only be sold at 100 yuan! We will feel that it really needs 100!
This is consumer psychology.
How to open a clothing store to attract women's attention
Clothing stores generally take women as the main consumer group, so how to attract women's attention becomes a key issue. According to the survey, some clothing stores that attract women have the following advantages:
1, fashionable stuff
Fashionable goods are women's eternal choice. Fashion clothes and accessories in clothing stores, fashion handbags in boutique stores, velvet bears in toy stores, and beautifully packaged daily necessities and snacks in supermarkets are all women's favorite.
2. Sweet talk
For example, Miss Qin tried on two sets of clothes, a dress and a women's suit. The female boss of the clothing store said, "Both sets look good on you. The dress is very casual on weekends. The skirt is very suitable for white-collar workers like you to wear at work. Take both sets and give you a 20% discount." Miss Qin is naturally full of joy. What is this investment when she thinks about the effect of wearing it?
3. Irregular discounts
Discounts attract more women. Everyone likes to be greedy and cheap to some extent, especially women. Signs such as "a big profit when the store opens" and "a 20% discount on our goods" can usually catch a woman's heart.
4. The mode of operation should be flexible
Eye-catching models or the most fashionable clothes should be placed at the entrance of the clothing store, reflecting the newly arrived clothing styles and the women who are suitable for what situation. You might as well put up a sign at the door of the store that says "No men allowed". Of course, the purpose of doing this is not to keep men out, but to make the clothing store look more distinctive.
Tips for hot store management
Watch the trend in magazines and TV
On the wooden shelf of the shop, the latest fashion magazines of the month are placed. When you are not busy, you will flip through it. Keep watching TV every day and pay attention to the novel clothes in TV programs.
Slowly, touch something so-called trend about clothes. When you see a novel and beautiful clothing style that may sell well, try your best to find a source of goods, or draw a picture for reference when making goods. In this way, get ahead of others and launch new clothes, making a small profit.
Looking for sources, like detectives
High quality and low price are one of the keys to selling goods. The success of the clothing store is no exception. How to find a good source of goods?
Under normal circumstances, the purchase of goods bypasses the middleman as much as possible and goes directly to the manufacturer for purchase. But it is not easy to find the manufacturer directly. If you can't find out between peers, use the "detective" method.
I often walk around in the same store. Seeing the new practices of peers in store layout, sales promotion techniques, service items, etc., they learn from them and constantly improve their business methods; Chat with them and try to find out the purchase channels.
Doing clothing business is very sensitive to the price of clothing. More than a month before each season change, you can visit clothing manufacturers such as Guangzhou and Shenzhen. "The styles of seasonal clothes there came out earlier, and girls in Wuhan are increasingly accepting the clothes from Guangzhou and Shenzhen."
Find the clothing manufacturer directly. It seems that you can visit the local clothing wholesale market and see the clothing prices you are interested in. A good clothing businessman can tell the quality characteristics of different clothes with his mouth open, be familiar with their price differences and compare them, and naturally find many business opportunities.
Genuine copies are sold separately.
Selling clothes will inevitably encounter the problem of piracy. First of all, we must be able to distinguish what is genuine and what is pirated; Secondly, the business principle is not to sell pirated clothing.
In the store, brand clothing and imitation clothing are displayed in counters for customers to compare and choose. Luxury brands in some big shopping malls, such as ELAND and ONLY, are also sold in small shops, telling customers that they are "parallel imports". Because of the low price, many consumers are willing to buy, which can satisfy the consumer psychology of buying vanity with cheap price.
At the same time, the store also operates a fixed brand of clothing, although it is not very famous in the Wuhan market at present.
Running a fixed brand is easy to be accepted and trusted by consumers, and the operation is simple. The manufacturer sends out clothing samples directly, and then orders after reading the samples, saving a lot of time and energy.