? China CFO People of the Year Award Ceremony? Held in Beijing. The following is? How is the gold CFO tempered? Dialogue record.

Jake/Moderator: We have the last summit dialogue of this annual meeting-"How the Gold CFO was tempered". Please welcome the guests who participated in this dialogue, who are also four excellent "gold CFO":

CFO of Pfizer Investment Co., Ltd. in China; Miao tianxiang

Zhaopin recruits CFO: Guo Jianmin

CFO of car home: Zhong Yiqi

CFO of Ruizhi Petroleum Well Construction Service Co., Ltd.: Jun Ye

Mr. Ma Jinghao, a famous expert in finance and taxation, will be the guest host of this dialogue. Please welcome everyone.

Ma Jinghao: Now is the last link. Are you a little tired? Today, our link is how the gold medal CFO was tempered. Our topic should be the old normal, but it has not been tempered into CFO. How can we talk about the gold medal CFO and how to talk about the new normal? Our CFO has a growing process, and the experience in it is very valuable. We hope that these four gold medal CFOs can share their valuable experiences on the career path. We CFO can learn from this topic, how is the gold medal CFO tempered, one? Refine? Words can come up, from ordinary accountants to CFO, it is a very difficult process, and it can also be said that it is a painful process. It can be said that the phoenix is reborn, which means that we can realize it in the process of cultivation, find value for enterprises and create value for ourselves.

Let me briefly introduce our four gold medal CFOs. First of all, the first one is Mr. Miao Tianxiang, CFO of Pfizer Investment. His greatest impression on me was that he had taught at Dongbei University of Finance and Economics for more than ten years, from theory to actual combat. The second is Mr. Guo Jianmin, CFO of Zhaopin. He has worked in PricewaterhouseCoopers and Deloitte for more than ten years, and successfully led Zhaopin to be listed on the NYSE in 20 14. The third place is Mr. Zhong Yichuan, CFO of car home. Mr. Zhong used to work in Procter & Gamble and Dell [Weibo] Group, and he was responsible for a wide range of fields, not only finance, but also legal affairs, internal audit, investment relations and administrative departments of the company. The fourth is Mr. Jun Ye, CFO of Ruizhi Petroleum. He graduated from China Foreign Affairs University and should be a diplomat, but he became our treasurer and joined Shell in 200 1 year. Let's enter the first link, the growth memorabilia. I want to give everyone five minutes to talk about how you got on this financial road, how you became attached to our current company, and how you became a gold CFO.

Jun Ye: My name is Jun Ye. Thank you, Ma. Frankly speaking, I graduated from China Foreign Affairs University. Indeed, I worked as a diplomat for five years. After I left the Ministry of Foreign Affairs, I went to an investment bank, and then I went abroad to study. After I came back from studying abroad, I joined Shell. Therefore, most of our CFOs here are different. I am not a trained CFO, but I believe this will not prevent everyone from becoming a successful CFO in the future. Today, I want to share with you why I have come to this day. The only thing I can do is to persist and be curious about my career. Therefore, I am constantly transforming my career. I have worked in Shell for 8 jobs, and I can always succeed as long as I keep learning. Although I seem to be successful, I am almost 50 years old this year. When I turned 40, I suddenly remembered to be a CFO, because I didn't come from a financial background, and I needed to take a certificate. I didn't know Mr. Ma at that time, so I applied for CIMA. It was very hard. Even if I wanted to learn a British accounting certificate at the age of 40, I could do it. As long as everyone was full of curiosity and perseverance, I believe it could be successful. Thank you.

Ma Jinghao: I insist that Castle Peak will not relax, and I will take the financial road wholeheartedly. Please welcome Mr Miao.

Miao Tianxiang: It's also a little chance and coincidence that I joined this company now. My predecessor left Pfizer and did very well in the company at the beginning. When he left, he felt very guilty about this company. Later, he promised to find at least someone as good as me. Later, we were alumni and asked me. I had been teaching at the university for 12 years, and there were many opportunities before that. After seeing this opportunity, My first feeling was that I should go. After I went there, I talked with the then CEO and CFO, and I didn't feel unfamiliar. After I went there, I talked for less than half an hour and asked when I could come over. It happened that the school had a summer vacation, and I went to work in the next semester during the summer vacation. When I started school again, I didn't see me. This is the case. Now I have been in Pfizer for more than 20 years, and I can persist for such a long time and walk to my present position step by step. My experience is that you must not always think of yourself as a CFO in the company. When you have a business meeting, you must ask questions about all the issues, and think hard about all the business departments, strategic development, personnel departments and all the places, because all things will eventually affect your financial statements, and you must not confine yourself to a small framework. This is my feeling.

Ma Jinghao: Very good. Teacher Miao gave me the greatest experience. I don't just do accounts, we have to integrate into the business of the enterprise. Our statements are made by the business department, not the financial department. Please welcome Mr. Guo.

Guo Jianmin: Just now, Ma Laoshi said that I experienced Party A and Party B. At the beginning, I worked in Party A, and at the beginning, I worked at PricewaterhouseCoopers for almost nine years. At that time, my main task was to help domestic state-owned enterprises to list overseas, including listing in Hong Kong and the United States, as well as the popular B shares at that time. At that time, they were basically large state-owned enterprises that listed overseas. After working for a period of time, I went to Canada to study, graduated from there and joined the local Deloitte. I used to work as a management consultant, and I learned a lot from working in Party A. In different industries, I got in touch with outstanding people and some senior managers, and I learned a lot, but I will never feel one thing, that is, you will always be advised naturally. In 2007, my friend called me and said that he would come back to help me. My company was going to go public in the United States, saying that you would affect this company if you came back, otherwise you would regret it. I took his advice and I came back, so I won't regret it. I joined the real estate company and helped it go public in 2007. I didn't expect that this road would take seven years. I joined Zhaopin in 20 10. When I joined the company, I was in a state of loss. At that time, I was given three tasks to complete. First, I helped the management to turn the company into a profit. Second, help companies go public overseas. Third, you should cultivate a team. When you leave this company, this team can continue to help the enterprise to grow and progress continuously. Therefore, these three tasks have been basically completed today, and I am constantly reflecting on my life. I am very grateful to my friend. His words made me start a new course in my life. In the past seven or eight years, I have basically worked in a private enterprise, which is very different from working in a state-owned enterprise. But I have learned several actions. First, I should always be curious, always keep learning, and actively embrace change. This is my experience.

Ma Jinghao: Very good, Mr. Guo. Do you know why you invited me back? Because you worked in PricewaterhouseCoopers and Deloitte for 13 years. Please welcome Mr. Zhong Yishuo from car home.

Zhong Yizhen: Good afternoon, everyone. Maybe when I was very young, I often read the business pages when I read newspapers in primary school. My father and grandparents were both engaged in business, and my Zhong Yishuan also means happy home, which is also related to finance. So I had several jobs when I didn't graduate from college. At that time, I chose to start my career at Procter & Gamble. For me, the financial personnel should do well. On the one hand, our financial expertise, which represents the highest level of work, is continuous learning, whether it is system or process. But to do a good job in finance, you have to understand how the business works. I don't talk about pure finance. At the beginning, I need to deal wITh different departments frequently, whether it is marketing department, sales team, production team, HR, IT, etc., and I have benefited a lot from this process. There is another point to share. At that time, there were 24 modules in finance, and I had a very good opportunity. Later, I worked in a listed company in Hong Kong. I also participated in the listing of car home. I have always had a lot to learn and accumulated various methods.

Ma Jinghao: It can be summarized by three key words: persistence, curiosity and integration. Insist on not relaxing, be curious about financial work, and integrate into the business, which makes us grow into the core of gold CFO.

Let's move on to the second link, that is, sharing keywords. Look at the big screen. There are opportunities, challenges, setbacks, bumps, credibility, difficulties, pride, happiness, excitement and regret. We ask four guests to choose a keyword that touches your heart the most and tell the story behind you. It is necessary to trigger pain points and preferably cause screams.

Jun Ye: Can I choose two? I choose challenges and opportunities. I think these are two sides of the coin. I was sent by Shell to a joint venture company between Shell and PetroChina in 201/year. I was also one of the negotiators of the whole project. Why did I set up this company? At that time, when I set up the company, the oil price was 120 yuan. We spent a lot of time negotiating, and then I officially took office. The company was almost established. I don't need to elaborate. All of you are CFOs. When your financial forecast income is from 120 yuan to more than 50 yuan, what will be the impact on your confidence? The first one for me this year is the challenge. The challenge is very severe, not just the finance. Just now, Mr. Guo has shared that they have made money, so have you. We are still losing money. When the company loses money, the cash flow is not good, and then many problems come out. This year is a challenge for me. But at the same time, this is an opportunity. Just now, everyone shared a lot, including enough curiosity and integration. This year is very good for us as CFOs, spending more time to understand the business. I myself spent a lot of time running the following units from the end of last year, and then I knew why I made money. Apart from income, what to do with that leg, this year is a good opportunity for CFOs, and then I showed our ability to understand communication. Just now, Mr. Chen of Xinhua said that I believe everyone has no problem with skills. The real challenge is our communication and our organizational ability. This year is a great opportunity to practice our abilities in this area and cultivate our abilities in this area. Thank you.

Ma Jinghao: Very good. Faced with great challenges, can we turn losses into profits financially? It's not that we have to cheat others, but that we don't need to increase revenue and reduce expenditure. If we do well, we can turn losses into profits. Please welcome Mr Miao.

Miao Tianxiang: Pfizer is making money today. We said at the beginning of this morning that China's economic growth is slowing down, and it is said that the aging population and the declining labor force are slowing down the economy. In fact, the aging population is really good news for our pharmaceutical industry. The older the population, the higher the demand for health.

We have a lot of challenging things every day, things that make people angry, and I want to pick a happy thing. In 20 12, Pfizer and Zhejiang (Haisheng) Pharmaceutical established a joint venture company. After that, we held a celebration, and leaders from the province and the city came. It was very lively and unforgettable. What makes me happy is not the lively scene at that time, but thinking about the difficulties and hardships in the negotiation for more than a year, and feeling that these hardships have not been in vain. When the joint venture was established, from the perspective of the leaders of both sides, they were all strategically located. What we have to do is very macroscopic for the health of the people in China, for the health of people in remote areas and for the success of the medical industry in China. But when it comes to specific terms, it is very careful and very troublesome. It is very troublesome to talk about various terms, such as price, tax arrangements, how to put products in, intangible assets, etc. The conference room we see now is very beautiful. In fact, there are many things that we can't see. It took us so long to make the wires, pipes and steel bars buried in the wall that we can't see. Now this joint venture has developed for nearly three years, ranking about 40 in the pharmaceutical industry. We are very pleased that the company just established two or three years ago has become like this, and it is very worthwhile to think about the hard work at the beginning. At the same time, I also trained my team and my negotiation skills with each other. Now the company is established. Although we are very nervous sometimes, we are also very good friends now. I hope this company will go further and further.

Ma Jinghao: Very good. Teacher Miao gave me the greatest experience. Our financial personnel not only do a good job in preparing accounts and tables, but also have our own negotiation ability and level, so we need to have good communication ability and even our leadership ability. These are all necessary. Please welcome Mr. Guo.

Guo Jianmin: I pick setbacks and excitement. In 20 10, the recruitment in Zhilian was an inflection point and a turning point, because many things happened that year. At that time, I joined the company, but I chose to do the right thing and offended some people. Our business at that time was greatly impacted. Once a colleague found a management team and led the team to leave the company, and the outside world also said a lot of things that were not conducive to the company. Many competitors took advantage of this opportunity to attack our enterprise. At that time, the management team was under great pressure. In the face of such a personnel change, the executives were under great pressure. I was also very confused at that time, so I talked to my friends. Now I am faced with such a situation, a very serious situation. I don't know if I made the right choice at that time. My friend said, do you feel very tired and hard? I said yes, and he said it was right, because you are climbing the slope. After listening to this, I was very inspired. A person's potential must have been released in adversity. At that time, I made up my mind to stay in this company and help several senior executives who stayed in the company at that time to do a good job in this company together. So after so many years, the company has performed well in all aspects, which is worthy of our major shareholders and employees.

The second point is excitement. We were listed in June last year, and we were also listed on the New York Stock Exchange. At that time, there was a bell ringing ceremony. At that time, I was very moved when I rang the bell. I was very moved when I saw our stock price printed on the screen. This road has been traveled by Zhilian for 20 years. It is very worthwhile to recall the road we have traveled in the past seven years, no matter how hard or how difficult it is.

Ma Jinghao: Because Zhaopin's recruitment of this enterprise is very story-telling, it can also be said that it is the growth history of China enterprises. Under the leadership of Mr. Guo, it can be said that it is a great success to go public on the NYSE. Thank you. Please welcome Mr. Zhong.

Zhong Yizhen: At that time, P&G sent me from Singapore, because we set up a factory in Tianjin at that time. In 2007, we just came here and encountered a financial crisis, which had a direct impact on us. First, we were very strict in foreign exchange control. At that time, we lived in several containers on the construction site. I have more than five years of work experience myself, and my team basically just graduated from college. At that time, P&G invested heavily in Tianjin. At that time, we invested a lot of money in it. At that time, I felt that on the one hand, the company trusted me very much, and basically had no experience. In the operation process, including the headquarters in Guangzhou or Asia, we were fully authorized to do it and asked us to solve our local problems ourselves. If foreign exchange could not be paid at that time and foreign equipment could not be imported under great pressure, you would not be able to put into production as scheduled. We lost a lot of money every day late. Finally, through the efforts of all parties, our young team solved the problem at that time. We put into production as scheduled, and the industry and commerce among us started to build with us, but it was still put into production in two or three years. At that time, I was even happier. If it is difficult for our team to evaluate the team members in an enterprise, they are all excellent. Now eight years have passed, and now I think that everyone has solved the problem like comrades-in-arms, because the production team we are facing at the same time, their work is much earlier than ours, and they have also opened a good runway for our team after crossing the past. Then I was promoted to another post, and my staff took over my position. I was very fortunate to have those finances in the factory before. As an Internet company, we believe that we should constantly create value, because the Internet changes very quickly, and it is very important to constantly create value for our users and our customers, although we have been constantly creating value in the past two or three years.

Ma Jinghao: We feel that every gold CFO has a bittersweet story behind him. Recently, there is a popular saying on the internet that the first class is human wealth, the second class is talent, the third class is manpower, the fourth class is layoffs, and the fifth class is scum. Just now, we said that creating value for the enterprise is the essential value of CFO, which means that only financial personnel who create value for the enterprise can become gold medal CFO. Thank you very much for sharing the ups and downs behind them, the secret of their success, two words, by? People and money? , not only to create value for enterprises, but also to create value for individuals.

In the third session, we entered the discussion. I saw a Weibo, and many people asked me questions about my business. I didn't ask these questions, and some of them were about professional ethics. We gave each person two minutes to briefly talk about what basic qualities our financial personnel should have and what good experience they had.

Jun Ye: Just now, Mr. Chen summed up very well. First, his own skills, what we call' professional knowledge', which we can improve by looking at Mr. Ma's Weibo. We can't fake it. This is the bottom line, and then we can tell the stock market behind the numbers. This is the most basic skill. Secondly, it is more difficult to cultivate the so-called leadership. To become a CFO, we must first have this responsibility. Secondly, can you do it and how can you do it? This is a more test for all of you in the future and gives you this stage. Can you show your beauty? This is what we need to do, that is, your communication, your organizational ability, or your temporary strength, and the cultivation of soft power.

Ma Jinghao: The cultivation of leadership is very good.

Miao Tianxiang: I feel that the first quality to be a CFO is good health, especially your psychotropic drugs. Every day, under pressure from all directions, many things are not within your scope. For example, he thinks you are omnipotent, and you know everything in your company. If you ask all the questions, you can't tell him that this matter is not my business. You have to find a way to understand this matter clearly. Of course, the process of understanding is also the process of mastering your own business. Why do you talk about good health? Pfizer is a company headquartered in the United States. As a CFO, it is different from other people. You work for China during the day and new york at night, because we have a time difference of 12 hours, and the time with them is either morning or evening. This is one. In addition, you must instill your own ideas into the general manager's mind and turn them into the behavior of the whole company, especially the comprehensive budget management. You must make it consistent with you, which requires a lot of soft skills. You can't tell him what to do, so that after the end of the year, everyone will look good and the performance of the whole company will look good, and everyone will get bonuses and turn the idea of strength into the idea of the whole company.

Ma Jinghao: Not only should you be in good health, but your thoughts should also be influential.

Guo Jianmin: Just now, the two have mentioned professional knowledge and influence. One point is the ability of communication and coordination. I very much agree with Mr. Miao. As a CFO, you are an executive of the company. You must use your insight in your daily work to influence your CEO, influence the board of directors to make decisions that are beneficial to the company and create more value for the company. Because resources are in your hands, how to allocate them is your responsibility. Second, in today's world, changes are too fast. As a CFO, we should keep pace with the times, always keep new and keep learning, especially in the world of the Internet, and the future is full of infinite possibilities.

Zhong Yizhen: Today's achievements for you, senior executives and middle and senior managers come from yesterday's accumulation. Whether you can continue to enjoy this success tomorrow depends on yesterday's accumulation. In a fast-growing environment, we must continue to accumulate, including the cultivation of our own financial ability and the reward of heaven. The second one is a bit similar, there is no best but better. The third is that we should have the same value to the company and customers, that is, how to continuously enhance our value. The fourth is professionalism. In addition to professional certification, there is also a professional attitude. What people really see is attitude, whether you are willing to take responsibility, whether you are willing to improve efficiency, and whether you are willing to innovate. This is a very important point. Now enterprises are very concerned about these six words, responsibility, efficiency and innovation. The last point is never to give up. We must keep learning. There must be ups and downs in the process, but there are also opportunities for learning behind it.

Ma Jinghao: Very good. I want to sum it up with the core keyword, which is leadership, because our CFO is the leader of an enterprise and an enterprise executive, and the cultivation of leadership is very important. Only professional knowledge is not enough. Your communication skills, communication skills and ability to influence others should be gradually cultivated in the process of work.

Each of the four of us uses a sentence. I think any knowledge is ultimately a process of enlightenment. Can you give us a heartfelt word?

Zhong Yizhen: Heaven rewards diligence.

Guo Jianmin: I am still the same sentence. I will always be curious and embrace change. In this internet world, the future is full of infinite possibilities.

Miao Tianxiang: I hope more and more young people like to love financial work, because finance is the only way to see the whole picture of the company.

Jun Ye: Never give up. Confidence is more important than gold. Thank you.

Ma Jinghao: OK, thank you for your distinguished guests. This topic is over. Goodbye.

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