Some time ago, a friend of mine who works in operations told me that when she was interviewing for an operation position in the ByteDance sports category, she unfortunately failed.

The more she thought about it, the more pity she felt. Looking back on the interview process, she found that the key reason why she failed was that she did not answer a question asked by the interviewer well.

What is this question? The original question is this:

During the suspension period, what methods can be used to create content, and how can KOLs and consumers feel the value of the platform?

If it were you, how would you answer? What ability is the interviewer trying to test?

The first reaction of many friends after reading this question may be: conduct activities to allow users to generate content, or allow users to participate in the output of content through prizes and bonuses.

If you think so and then answer this, you are totally wrong.

On the surface, this is a simple operation interview question. In fact, what is tested behind the scenes is the candidate's operational thinking and whether he or she has mastered the underlying operation logic of the system.

We can dismantle this topic. "During the suspension period", topics and content must be very scarce. Correspondingly, the traffic side of this category also faces the risk of "scarcity".

So how to make KOLs and consumers continue to feel the value of the platform? At this time, we need to first think about what the platform can bring to everyone. Is it content that continues to be of high value? Is it traffic or attention? Or something else?

Then think about how we can create topics to attract more attention and guide users to produce high-quality content? The simplest and crudest operation is to plan events, invite KOLs to plan content topics, etc.

After you determine the specific strategy, the next answer must be based on a main line.

If you are planning an event, you need to think about what is the purpose of the event? What are the specific goals of the event?

How to arrange the rhythm of activities? What data should be monitored during the event? How to adjust if the activity effect is not as expected? …

From the initial activity background and the formulation of the activity purpose, to the subsequent specific implementation planning, data analysis, etc., you can basically come up with an answer that will satisfy the interviewer very much. .