Awareness, the implementation of investment decision-making risk responsibility system for small and medium-sized real estate enterprises generally do not have the awareness of investment decision-making risk management in the process of project development, and think that risk management is dispensable. This is not conducive to their own development, but also to the integrity and maturity of the entire real estate market. Therefore, small and medium-sized real estate enterprises should improve the management level of investment decision-making, establish a scientific judgment system, strengthen the awareness of investment decision-making risk management, and choose to equip full-time or special personnel for investment decision-making risk management according to their own conditions.
(2) Strengthen the analysis and research in the early stage of investment development and establish a scientific investment decision-making procedure.
Real estate development investment is large, the construction period is long, involving a wide range, and the investment process is risky. The effective technical measures to prevent these risks are scientific analysis and feasibility study in the early stage of the project. Through investigation, research and scientific calculation, the feasibility and risk of the technical, economic and social benefits of the project are comprehensively demonstrated, studied and evaluated to determine whether it is technically feasible and advanced, economically reasonable and profitable, and whether it is good or bad in paper network and social benefits.
(3) Conduct sufficient market research and analysis, and implement diversified investment strategies.
Risk refers to the possibility that the actual income deviates from the expected income due to various uncertain factors in the process of investment and operation. The best way to reduce this uncertainty and thus this deviation is to collect, sort out and analyze the information about the real estate market through market research, correctly judge and grasp the current situation and development trend of the market, minimize the uncertainty, and better control the risks in the real estate investment process. Diversification of real estate investment is to reduce risks through diversification of development structure, which generally includes diversification of investment fields, diversification of investment time and homogenization of investment. Real estate enterprises should concentrate their limited resources on the target market in the development stage, which is a reasonable choice and a low-risk regional choice from the current development stage. But in the long run, when the company develops to a certain extent and has the ability to lay out the national market, it can make regional diversified investments.
(4) Establish and improve the enterprise risk management organization and improve the enterprise organizational system. In order to better realize real estate investment decision-making, small and medium-sized real estate enterprises must organize venture capital decision-making, determine the organizational structure of risk management, and clarify its functions, so that all departments of the enterprise can coordinate their work and ensure the realization of risk management objectives. (V) Strengthen the training of risk knowledge and risk management skills, and strengthen the risk awareness of all staff. The misconduct of employees in small and medium-sized real estate enterprises is also an important factor that constitutes the risk of development projects. Especially after the establishment of a professional venture capital management department, employees in enterprises tend to think that all investment decision-making risk management responsibilities belong to this department. Therefore, it is necessary to educate the employees of the company on risk identification and risk management, so that the employees can realize all kinds of risks faced by development projects, understand and master the methods of preventing and handling risks, strengthen risk awareness and avoid risks to the maximum extent.