1. Conditions that must be met to open a new Li-Ning store

1) Correct brand management philosophy - experience in the management of well-known domestic and foreign brands

2), rich retail management experience - with many years of commercial retail and management experience

3), suitable store location - located in a bustling commercial street or sports brand store in the local city The prime location of the street

4) Reasonable store layout ---- Li Ning store store standards

(1) Image store:

At the provincial level Administrative central cities and prefecture-level cities have image stores set up. The business area of ??the image store shall not be less than 100 square meters, and shall be decorated according to the company's image store decoration standards.

(2) Standard stores:

The business area of ??standard stores in the administrative center cities of prefecture-level cities and prefecture-level cities shall not be less than 80 square meters, and shall be decorated according to the company's standard store decoration standards Make renovations.

The store business area of ??standard stores in county-level administrative center cities and county-level cities shall not be less than 60 square meters, and shall be decorated according to the company's standard store decoration standards.

(3) Shop-in-shop:

The business area of ??a shop-in-shop in a provincial administrative center city shall not be less than 40 square meters.

The business area of ??the store-in-store in the administrative center city of prefecture-level cities and prefecture-level cities shall not be less than 20 square meters.

The business area of ??shop-in-shops in county-level administrative center cities and county-level cities shall not be less than 15 square meters.

(The shop-in-shop must be located in an independent area of ??the shopping mall.)

5) Staffing.

Including: store manager, deputy store manager, cashier, warehouse manager, shopping guide, purchaser, etc.

6) Financial strength.

Operators must have considerable financial strength for early store leasing, decoration and later batch purchase.

2. The process of opening a new Li-Ning store

(1) The applicant should consult the sales representative to understand the business direction of Li-Ning Company and the company’s requirements, standards and procedures for opening new stores;

(2) The applicant submits the following information to the sales representative:

1. "Applicant Information for Opening a Li-Ning Store" truthfully filled out by the applicant;

2. A copy of the applicant’s ID card (attached to the above application form);

3. The applicant provides proof of financial strength;

4. The location map of the pre-selected store; the pre-selected store floor plan; pre-selected photos of the street where the store is located; pre-selected photos of the store front and inside.

(3) The sales representative will sort out the review and sign the opinions, fill out the "Applicant Evaluation Form" and report it to the regional supervisor;

(4) The regional supervisor will review and submit the "Applicant Evaluation Form" Sign opinions on the Judgment Form;

(5) If the regional supervisor agrees, the applicant shall fill in the "Application Form for Opening a Li-Ning Store" and submit the required information for opening a store, and the sales representative will report to the Market Development and Management Team ;

(6) The market development and management team will review the information according to the company's regulations, and judge whether it is qualified and open a store within two working days;

(7) Market development and management After approval by the team, it will be reported to the sales department manager for review, and the manager will sign the opinion to decide whether to open the store;

(8) After the manager approves the store opening, the applicant will decorate the store in accordance with the unified retail system visual standards under the guidance of the marketing communications department.

(9) Provide photos after the store decoration, which will be accepted by the customer management team. After passing the qualification, the franchise will be authorized; if it fails, rectification will be made within a time limit.

(10) Customers must read the contents of the "Li-Ning Brand" Franchise Agreement carefully, sign and seal it after confirmation, and return it to Li-Ning Company within ten working days from the date of receipt. , otherwise the agreement is invalid.

(11) The market development and management team will sign the "Li-Ning Brand" Franchise Qualification Certification and issue the certification plate within two working days after receiving the signed agreement.

3. Information required to be filled in and submitted to open a new store

1) Information that should be provided

1. The applicant completed the "Opening a Li-Ning Store" Application Form";

2. A copy of the applicant's business license (annual inspection is required and stamped with the special seal of the Industrial and Commercial Bureau);

3. A copy of the applicant's tax registration certificate (Annual inspection required);

4. General taxpayers must provide a copy of the general taxpayer qualification certificate;

5. A copy of the application legal person code (annual inspection required, only provided by legal persons) );

6. Business license, copy of the ID card of the legal representative and person in charge (if the legal representative and the person in charge are not the same person, copies of both ID cards are required);

7. A map of the applicant’s area indicating the store address;

8. A detailed floor plan and elevation of the store the applicant is applying for;

9. The building where the applicant is applying Copy of property rights or store lease agreement;

Note: The above information must be stamped with the official seal of the applicant.

2) Table 1: "Applicant Information for Opening a Li-Ning Store"

3) Table 2: "Application Form for Opening a Li-Ning Store"

4) Account opening and customer name change process

(1) Customer account opening process

1. For normal account opening, customers need to fill in the account opening information form, attach a copy of the valid business license and a copy of the tax registration certificate, generally Taxpayers need to provide a copy of the general taxpayer qualification certificate.

2. After confirmation by the sales representative, fill out the SAP application form and report to the regional supervision.

3. Report to the market development and management team after the regional supervision and review.

4. The market development and management team will review and report to the Finance Department within one working day.

5. The Finance Department will complete the customer’s SAP account opening within one working day.

(2) Customer name change process

1. If the customer name, delivery address, phone number, legal person, etc. are changed, you need to fill in the dealer name change application form and report it to the sales representative office.

2. After confirmation, the sales representative fills in the SAP application form and submits it to the regional supervisor along with the dealer name change application form and a copy of the changed valid business license, tax registration certificate and other information.

3. The regional supervisor will report to the market development and management team after review.

4. The market development and management team will report to the Finance Department within one working day.

5. The Finance Department will complete changes to customer information within one working day.

5) Form 3: "Account Opening Information Form"

6) Form 4: "Application Form for Change of Dealer Name"