About e-commerce plan for the second half of the year 1
1, operation plan and plan, target and cost control budget; Set up an operation team, take charge of posts and people, and implement tasks to people; Post workflow standardization sop specification formulation, kpi assessment customization; Preparation: design and packaging of warehousing and logistics system; Customer service system; Sharing and division of marketing resources;
2. Product positioning, style positioning, taking pictures, launching Tmall online, making detailed pages, store management and internal strength, decoration and visual merchandising, and planning copywriting;
3. Online shops promote drainage (focusing on the persistence of through trains, drilling exhibitions and taobao guest in the station) and nourishing words; Basic ranking optimization; Associative collocation and package optimization
4. Event planning and promotion planning (opening promotion, Mid-Autumn Festival activities, Chongyang activities, double 1 1 limited time purchase, double 12 spike promotion); Other activities: full reduction/coupon /+ 1 yuan exchange/new products purchased in 0 yuan, etc.
5. Construction of communication and promotion systems such as Taohu Weitao, a gang in the station; Drainage and promotion of conversion rate, content marketing, mainly promoting ecological detoxification and intestinal nutrition and health.
6. sns outside the station and Weibo brand promotion drainage system; Cooperate with brand marketing department to complete the progress of brand communication
7. Membership grade and points system scheme; Member care; User experience improvement; Preferential activities for old customers
8. Establishment and expansion of distribution system; It is planned to start to build and expand the distribution channel system in 20- year1February.
9, online shop online plan:/news Tmall online in early September; 1 1 Taobao shop c will be laid at the end of the month 1 home; 1Early stage of distribution channel planning at the end of February 10 C stores.
10, daily maintenance management, online shop optimization, data monitoring and analysis to adjust the operation direction (stores, industries, users, activity data, etc.);
1 1, team coordination and communication with departments, and management of supply chain (products, markets, warehousing, logistics, etc.)
12, core elements of e-commerce: flexible supply chain and price, user experience, operation and promotion.
The first stage: preparation for the incubation period (August 20- 2008)
1, operation team preparation (operation, art design, customer service, warehouse management, promotion and planning); Initial artists and customer service are preferred; It is planned to be completed before August 10; The budgeted staff cost is 2w/ month /6 people. Post workflow standardization sop specification formulation, kpi assessment customization
2. Preparation of warehousing and logistics (formulate the internal warehousing and delivery process specification of the company, select the courier company with appropriate price service, and formulate the national logistics price list)
3, business goods preparation (according to the data analysis of sellers' tools in taobao index and Babaha; Investigate the market and analyze the competing products of peers, make a price strategy plan for hot-selling explosive products, and initially formulate competitive product plans such as drainage fund, main promotion fund, activity promotion fund and profit fund); The product selection plan is completed before August 15.
4. Break down the annual sales target according to the number of SKUs in each quarter; The ratio of the main promotion funds and promotion funds to the number of SKUs in the current quarter; Target decomposition of pv, uv, conversion rate and customer unit price; Proportion of advertising investment and other activity resources. It is planned to be completed before August 18.
5. Refine the operation and marketing plan (formulate the store opening promotion plan, and promote the combination of inside and outside the station); It is planned to be completed before August 20th.
6. Basic personnel's product knowledge learning and service speech training (currently mainly aimed at customer service and warehousing logistics)
7. Tmall's online preparation: preparation for shooting products, art photo processing, product uploading, baby title keyword optimization, description page planning, advertising copy, store decoration, etc. Shop style positioning and product selection; It is planned to be completed before August 28th.
8. Preparation and preheating of Tmall's launch (a hot topic in the manufacturing industry, brand promotion and opening promotion through soft text or other implantation points, and release platforms such as Weibo, Netease, Sina, Sohu, etc.)
The second stage: opening period and trial operation (September 20- 2008)
1, store decoration, description page optimization, shaping brand image (starting from store decoration, brand introduction and honor, design concept, customer demand, leaving a deep impression on consumers; Unified design of packaging boxes, packaging bags, brand image gifts, etc.); Officially launched; It is planned to go online before September 3.
2. The opening of the business will promote the optimization and implementation of the event planning, which will be cost-effective and purchased in 0 yuan (full 100 coupon); Activity summary.
3. Mid-Autumn Festival promotion: Prepare 10 days in advance. Completed before September 9.
4. Online shop promotion and drainage began to operate (focusing on the continuous through train, drilling exhibition and taobao guest in the station) and nourishing words; Basic ranking optimization; Relevance collocation optimization
5. Construction of communication and promotion systems such as Taohu Weitao, a gang in the station; Drainage and promotion of conversion rate, content marketing, mainly promoting ecological detoxification and intestinal nutrition and health; It is planned to complete the personnel division arrangement and promotion plan before September 20.
6. Data record and analyze the data of the mall every day (this work must be long-term and lasting; Such as uv, pv, conversion rate, jump rate, etc.); Monthly operation plan and summary report process; The operation form is scheduled to be completed before September 20th.
7. Activity summary, summarizing the data of sales, products and users in the trial operation stage, analyzing gains and losses, analyzing deficiencies and optimizing the later promotion and activity plan.
The third stage: operation growth period (the fourth quarter of 20- 2008)
1, make a periodic online shop promotion plan in the growth period, complete the target in stages and decompose the indicators; Through train and drilling exhibition; Open up channels for scouring customers. (Start the promotion of sns inside and outside the station); It is planned to be completed in early October of/kloc-0.
2, event planning, big promotion planning (opening promotion, Mid-Autumn Festival activities? , Chongyang activity, double 1 1 big promotion, double 12 big promotion); Other activities: full reduction/coupon /+ 1 yuan exchange/new product purchase in 0 yuan, etc. The preparation period of each activity is 7-10 days.
3. The drilling exhibition 10 will start testing and put up posters, and it is planned to complete the plan, optimize and test the plan before double 1 1 0; Double 1 1 main drilling and exhibition budget15-20w.
4, according to the sales situation, as well as Taobao similar sales situation analysis, appropriate adjustment of the main products, began to create an explosion plan, product selection test. Plan targeted activities and associated collocation, special packages, optimize the plan after discussion and implement it, and introduce traffic to create explosions. It is planned to be completed before1October 20th.
5. 50 through-train word-raising programs; Adjust and optimize the quality score, click and conversion rate; Orientation and big word cultivation are planned to be completed in the middle of 10.
6. Promotion and optimization in the station; The implementation of sns promotion plan outside the station achieves drainage and brand promotion. It is planned to be completed in the middle of 10.
7. According to the data of pv, uv, conversion rate and customer unit price, analyze the possible problems in the store and improve them in time, and make shop diagnosis periodically.
8. Formulate the membership grade and integral management mechanism, follow the 80:20 theorem, and improve the repurchase rate of vip members. It is planned to be completed before 1 1 month 10.
9. Open or buy a Taobao C store (to be discussed); Shop positioning, personnel arrangement, online, operation plan, etc.; It is planned to be completed before 1 1 22nd.
10, Taobao internal distribution-establish a huge Taobao distribution network system to enhance the brand's influence; It is planned to be completed before1February 10.
1 1, maintain team stability, and appropriately expand team members (increase full-time promotion, copywriting planning, data analysis, etc.); The operation process and team division process are tested in practice, and the process is optimized and kpi is assessed. It is planned to be completed before 1 1 25th.
About e-commerce plan for the second half of the year 2
Department responsibilities:
1, the company's e-commerce operation and sales plan implementation, responsible for sales and roi; Make an executable operation plan around the sales target.
2. Maintain the normal operation of the company on e-commerce platforms such as Tmall; Implement the work of each position according to the operation plan; Promotion, event planning, marketing, etc.
3. Take customers as the center, bring sales drive through operation, and enhance product and brand influence, user and service experience, etc.
4, data analysis and mining, market analysis and users, competing products; Provide effective reference for the company's new product development and strategic layout.
5. Establish the workflow and system management system in the operation department, cooperate with other departments, realize standardized process management and kpi assessment.
6. Be responsible for the expansion and management of the network distribution channel system; And the implementation and management of other e-commerce platforms in the later period.
Departmental objectives:
1, sales: 300w/20- the second half of the year; 20-w/20- year. (September/10/111February sales target: 20w/40w/90w/ 150w)
2. Healthy and reasonable operation structure: the input-output ratio roi is controlled at1:3-1:5; Marketing 10- 15%, personnel 10%, operation 25% and gross profit 50%; Transformation 1%; The target completion rate is 50-80%; The repurchase rate is 30%;
3. The operation system flow is clear, and the team runs in and maintains stability; Create a marketing operation team; Kpi assessment is reasonable.
Ideas of operation chain: Tmall+integrated traffic channel-whole network distribution-self-built mall or platform+o2o+brand marketing;
Cultivation period: 20- the second half of the year; Focus on the operation of Tmall online store, which is mainly based on activity planning, through train, drilling exhibition and promotion, build a carding operation team, formulate and optimize the workflow standardization sop specification +kpi assessment system, comb post cooperation, and support the operation with sales drive; Official website construction and initial website operation and brand promotion; Weibo WeChat Micro-Amoy builds and transforms, creates the concept of user demand speculation, focusing on event planning and event marketing, public welfare marketing, etc. In the initial stage of online shop operation, artists and customer service are preferred; Details page vision and copy planning and title keyword optimization are the key; Of course, in the early stage, the product and online progress, Tmall audit, and declaration activities may delay the plan progress; Plan and respond mainly according to the actual situation.
About e-commerce plan for the second half of the year 3
20-In the first half of the year, the Ministry of Electronic Commerce paid attention to the pivotal role of the Ministry of Electronic Commerce in connecting the preceding with the following, connecting the left and right, and coordinating all parties. Below, on behalf of the E-commerce Department, I will report the work in the past six months as follows:
I. Construction of Network Platform
1, the purchase of Tianrongxin firewall makes the company's internal and external networks more secure, and at the same time, it can effectively facilitate contact with various subsidiaries.
2. Configure high-end clients to improve the work efficiency of various departments.
3. Optimize the company's network lines.
Second, the website construction
The e-commerce department has entered the initial stage of website construction. Through this platform, the company can make full use of network resources, carry out e-commerce activities, communicate with customers conveniently, establish corporate image and seize the market actively.
III. Company-Customer Service Hotline
In order to facilitate effective contact with subsidiaries, departments and customers, the company opened 400 customer service hotline. By this way, the company's image was enhanced, the business application scope of the company was expanded, the office efficiency was improved, and the unified development of the company group entered a new era.
Fourth, the existing shortcomings and problems
1, the company's network platform construction is not perfect at present, and it should be further improved by using the existing network equipment and technology.
2. The company's website construction can't meet the company's requirements now, so it should meet the company's target requirements as soon as possible.
3. At present, the company's customer service telephone is in the simple use stage, and all functional modules should be developed to improve work efficiency.
V. Work Plan of the Ministry of Electronic Commerce in the Second Half of the Year
1, in the second half of 20-,continue to optimize the existing network equipment and lines.
2. It is planned to purchase UPS uninterruptible power supply to ensure the normal use of the server. The budget is about 1 10,000 yuan.
3. Website construction, office automation software, email system and customer management system.
4. Website construction is now in the design stage and will soon enter the implementation stage, with a budget of about 25,000 /5 years.
5. After the website is completed, implement the website promotion project.
6. The office automation software, email system and customer management platform system are now in the project investigation stage, and the next step is to enter the trial stage, with a budget of about 300,000 yuan.
About e-commerce plan for the second half of the year 4
The result pursued by content e-commerce is to make money by selling goods. How do we do this as a medical company? We don't sell goods, but we know how to sell services. How to use content as a service? Who is the service provider? Is a professional, so we want to sell this person, because people are service providers, this person is very professional, the whole content and all traffic want to get together and buy this person's content services and consulting services.
1, everyone who plans to do e-commerce needs to consider three questions first before opening a store: What products do you have? Who are you selling it to? What are your advantages? In the final analysis, opening a shop is to compete with your peers. You can succeed if you have the strength to compete with your peers.
2. What kind of shop do you want to open? Flagship store? Specialty store? Or shop c? It can be said that each type of store has its own advantages and can be successful, mainly depending on which type your product is more suitable for.
3. You should know your category. At first, you'd better choose your familiar categories, familiar consumers and familiar products, so that you can sell your products more easily. If you don't know these things, please know them in depth first.
About e-commerce plan for the second half of the year 5
1, I can't find my own category. I think I can better participate in activities and get the latest registration information if I have a good relationship with Xiaoer.
2. Because of the products, many activities can't be attended, so we can only rely on drilling exhibitions and through trains, as well as Taobao customers and natural traffic to drain. I think some third-party activities of Taobao can still be attended, but these small activities may not be attended due to brand reasons. But if we stop the through train and the drill show, where will our traffic come from? This is a question I have been considering. Now we haven't started the gang, and we haven't promoted Weibo.
3. The logistics in Uni-President is not in place, and the freight and postage are too expensive. In fact, even if we raise the product price, the postage will be 0, which will attract many buyers. Now customers buy 2 boxes of tomato juice 176 yuan, and the postage will be 65 yuan. How many guests will come to buy it?
4. Artists have too much work, and sometimes they need a picture urgently. They are too busy there. I can't catch up.
5. There are too few shop activities and they last too long. Be regular, twice a month, and then do a good job in managing membership relations when there are activities, not only sending text messages, but also sending group messages.
Second, the work plan for next year
Next year will be a year of rapid development for the company. Companies will take on more and more projects. At present, there are three projects that I know about. 20-annual target, complete the operation and promotion of three projects. Strive to bring your own project and team within 3-5 months.
Zhengda's sales: q1:Q2: Q3: Q4:
Unified sales: q1:Q2: Q3: Q4:
20-annual target achievement strategy:
1, in next year's work, I need to pay attention to the improvement of the following aspects: tp, the company's e-commerce health care product, is the leader, and the work pressure will definitely be greater. I must learn to be hardworking, diligent, do every job well, handle every detail well, strive to improve my professional knowledge and practical ability, and grow and progress as soon as possible.
2. Take a long-term view. Work cannot be completed in a day or two. Take a long-term view, so that there will be fewer detours and mistakes.
3, the work should pay attention to practical results, pay attention to results, all work around the completion of the goal;
4. To improve the sense of teamwork, the company is a big family, and strengthening cooperation can make the company go further and wider.
4, seize every opportunity to improve professional ability, constantly sum up in practice, and lay the foundation for their better development.
5, strive for perfection in work, everything from the user, and strive for perfection.
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