Introduction of Jiangxi Institute of Science and Technology: E-commerce Major
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I. Training objectives
This major cultivates firm ideals and beliefs, develops in an all-round way in morality, intelligence, physique, beauty and labor, and has a certain scientific and cultural level, good humanistic quality, professional ethics and innovative consciousness, craftsmanship of Excellence, strong employability and sustainable development ability; Master professional knowledge and technical skills, and be able to engage in marketing, operation management and customer service for sales personnel, business consulting service personnel and other professional groups in Internet and related services, wholesale and retail industries.
Second, the employment direction.
Graduates of this major have the knowledge of modern enterprise management and network economy concepts and economic management disciplines, master the comprehensive skills of e-commerce application technology and e-commerce services, and can engage in online and offline business operation management, new media operation management, supply chain management, and network marketing promotion management in the e-commerce departments of Internet enterprises and traditional enterprises.
Third, the training requirements
(1) Graduates of this major should master the following knowledge.
1, basic knowledge of public affairs, mainly including Marxist principles, ideological and moral cultivation, legal basis, computer basis, physical education, etc.
2. Basic professional knowledge, mainly including management, economics, accounting, statistics, financial practical writing, e-commerce laws and regulations, etc. ;
3. Professional knowledge, mainly including marketing, introduction to e-commerce, network marketing foundation and practice, network operation management practice, ERP and customer relationship management, e-commerce marketing writing practice, mobile e-commerce, cross-border electronic commerce, etc.
(2) Graduates of this major should have the following abilities.
1, comprehensive ability: strong language expression ability, communication ability, social skills, teamwork ability and lifelong learning ability; Strong basic skills such as applied writing and information sorting, strong computer and English application ability; Be able to master the basic methods of document retrieval and download, and be able to sort out and summarize the read documents.
2. Professional ability: strong e-commerce operation and management ability, business negotiation and business planning ability, network marketing promotion ability and online store operation ability.
(3) Graduates of this major should have the following qualities.
1, qualified in political and ideological quality. Have a good ideological and moral character, abide by the law, be honest and trustworthy, and have a positive value orientation.
2. Good cultural quality. Pay attention to the study of humanistic knowledge, and have certain literary and artistic accomplishment, modern business quality and keen business consciousness.
3. Solid professional skills. Have professional basic theory and knowledge, master the basic skills of practical work in this major, and have the practical working ability to meet the needs of front-line posts; Have realistic and innovative consciousness and a certain sense of comprehensive application of professional knowledge.
4. High professional quality. Abide by professional ethics, work hard, unite and help each other.
5. Good physical and psychological quality. Have a healthy body and strong psychological endurance, open-minded and optimistic.
Innovation requirements
Cultivating students' innovative spirit, entrepreneurial awareness and innovative ability is reflected in their innovative ability, professional core ability, employment and entrepreneurial ability and social practice ability.
Four, the main professional courses
E-commerce foundation, online consumer behavior analysis, product selection and procurement, online market research and analysis, marketing, e-commerce logistics, e-commerce laws and regulations, website art design, web page design and production, online marketing, e-commerce operation data analysis and application, network operation practice, mobile commerce, short video editing and promotion.
Introduction of Jiangxi University of Science and Technology: E-commerce major has been announced. For more information about Jiangxi University, please pay attention to the Jiangxi University page.
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