Tianjin Tiens University upgraded to undergraduate major introduction: marketing major
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Marketing major (hotel marketing direction)
training objective
Founded in 2008, this major is characterized by "marketing+hotel management", which aims to cultivate applied professionals who master the basic knowledge, theories and methods of marketing and hotel management, have good professional ethics and modern hotel and service industry management concepts and awareness, and can engage in related management, operation, planning and consulting in high-star hotels, high-level catering institutions and other high-end service industries.
Major main courses
Management, microeconomics, marketing, market research and prediction, consumer behavior, introduction to hotel management, hotel marketing practice, hotel catering management.
Cultivation specification
1. Master the basic theories and knowledge of hotel management and marketing;
2. Familiar with China's principles, policies and regulations on hotel management and marketing, and understand the practices and rules of the international hotel industry;
3. Master the ability of hotel market investigation and prediction, hotel market development, hotel marketing planning and hotel product sales;
4. Be familiar with the basic business processes of various departments of the hotel, and master the business capabilities of hotel front office management, room management, catering management, recreational service and management;
5. Have strong language and writing skills, and can skillfully apply the Internet and modern information technology to engage in hotel marketing;
6. Understand the theoretical frontier and development trends of this discipline, master the basic methods of literature retrieval and data query, be able to analyze and study hotel marketing business problems, and have strong social adaptability and innovation ability.
Academic system and degree
The academic system lasts for 4 years, and a bachelor's degree in management is awarded.
Employment position
Graduates can engage in management, operation, planning, consulting and other work in the high-end service fields of hotels, tourism, catering, luxury goods, media, health, pension, real estate, aviation, medical care and other industries.
Professional characteristics
This professional course combines marketing and business knowledge with the actual operation of the hotel, focusing on training students' communication, cooperation, interpersonal communication and leadership skills. Students can be recommended by the school to get paid internships and jobs in famous hotels or other high-end service industries in China, giving them valuable work experience and taking the lead in the workplace.
Marketing major (network innovation marketing direction)
training objective
Founded in 2008, this major is characterized by "network+innovation+marketing", which aims to cultivate all-round development of morality, intelligence, physique, beauty and labor, master the basic knowledge, theories and methods of marketing and Internet, master the innovative marketing methods of modern enterprises, and have the ability to use modern information technology tools to process and analyze network data, build marketing websites, optimize search engines, network marketing and planning, and manage innovation and entrepreneurship.
Major main courses
Management, accounting principles, marketing, enterprise strategic management, market research and prediction, consumer behavior, network marketing and planning.
Cultivation specification
1. Master the basic theories and knowledge of Internet and marketing;
2. Be familiar with the principles, policies and regulations of China's Internet and marketing, and understand the practices and rules of international network marketing;
3. Master the basic abilities of online market research and prediction, online marketing and planning, online sales management and marketing services;
4. Master the marketing website construction, front-end display optimization, network entrepreneurship and entrepreneurship management capabilities;
5. Understand the theoretical frontier and development trends of this discipline;
6. Have strong language and writing skills, and can skillfully use the Internet and computers to engage in online marketing;
7. Master the basic methods of literature retrieval and data query, and be able to use qualitative and quantitative methods to analyze and study online marketing business problems, with strong social adaptability and innovation ability.
Academic system and degree
This major lasts for four years, and students are awarded a bachelor's degree in management.
Employment position
E-commerce operation specialist, customer service specialist, website promotion specialist, online sales representative, salesman, product procurement specialist, product manager, self-employment, etc. In the next 5- 10 years, some students will be able to grow into professional e-commerce managers, key account managers, SEO engineers, SEM optimizers, new media promotion and operation planners, e-commerce operators and other high-paying talents.
Professional characteristics
This major is based on the marketing theory, with the characteristics of "network" and "innovation". It is supported by three platforms of "competition to promote learning, integration of production and learning, and skill certification" and aims to cultivate four types of talents: enterprise, network, entrepreneurship and management.
Introduction of Tianjin Tiens College: Marketing major has been announced. For more information about Tianjin unified recruitment, please pay attention to the page of Tianjin unified recruitment.
Related reading: 2023 provincial college entrance registration guide
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