It's hot and cold in midsummer. XX beer carnival.
Second, the purpose of the activity:
Through the promotion of beer, a hot commodity in summer, the popularity will be enhanced and the climax of off-season promotion will be set off. Taking beer buying as a gift and "beer night" running through the whole Oktoberfest as two promotion themes, this paper puts forward the concepts of hotel fashion elements and active community cultural life.
Third, the form of promotional activities:
Venue: all boxes and booths of the hotel, and the stage outside the hotel.
Commodity promotion agencies:
(1) During the promotion period, all manufacturers are required to provide special gift support.
(2) Take buying gifts as the main promotion form, and require manufacturers to provide specific ways to buy gifts. Customers should buy more and give more when buying the brand, and set up gift counters in the gift area outside the store, such as customers buying XX beer for three times and getting one free at a time. , thus strengthening the concept of buying more and getting more benefits. Brands in the gift area can also arrange other promotional activities such as free goods Jian.
(3) All brands are used as standard units to display and sell goods, so that each brand has a pile of heads to expand its product image. Every manufacturer must ensure that the supply is sufficient and the price advantage is obvious. Each pile head is arranged with a sales promotion girl to focus on the promotion and try the drink for free.
(4) Exhibition brand: agreed by the purchasing department.
Four. Programme of activities
1. During the activity, the hotel is the center, with on-site promotion as the main form, interspersed with free goods lessons, prize-winning contests, prize-winning participation and cultural performances.
2. The closing ceremony was hosted by the hotel and assisted by the factory.
3. Theme: Beer Carnival Night
4. Main slogan: XX is hot and cool in midsummer.
5, buy more, more affordable
6. Beer boxes are piled up in the shape of mountains.
Verb (short for verb) Event date
20xx year x month x day -X month x day
Sixth, poster DM
1. Poster time: before the event (10 days)
2. Poster specification: 4P, 80g coated paper (first issue)
3. The deadline for taking photos of posters is July 12.
4. Poster products: 20 for food department, 20 for non-food department 10, and 20 for fresh food department, with the cover of beer special edition.
5.* * * Required amount: 2,300 yuan
Design:
Responsibility follow-up:
Seven, scene design
A. Location layout:
1, lighting cloth for stage background (length 5.5m× height 2.38m = 14 square)
-Copywriting: refer to advertising language.
-* * * Required amount:
2. Water brand background (length 2m× height 1.5cm=3 square) is glued.
-Copywriting: refer to advertising language.
-* * * Required amount:
3. Arched font: (length 0.6m× height 0.6m=3.4 square) lamp cloth.
-Layout: On the arch
-Copywriter: Huang Zu Beer Carnival
-* * * Required amount:
B, indoor scene layout:
1, hanging period: (length 1.2m× height 0.5m = 0.6m2) both sides of KT board.
-Copywriting: refer to advertising language.
—— Layout: There are 5 cashiers on the first and second floors, 5 beer streets, and 10 main hall hanging in the air.
-arrival time: XX month 12.
-* * * Required amount:
2, beer street theme
-Theme: Focus on four brands of beer.
-layout: hanging in the air.
-arrival time: XX month 16.
-Person in charge:
Eight. work arrangement
Shuanglong arch 1
-Quantity: 1 seat
—— Specification: span 15m
—— Copywriting: In the hot summer, cool to the end, Huang Zu Beer Carnival.
-Layout: Boasting between the gates
-Arrival time: July 16.
-Person in charge: receiving department
Step 2 set the stage
-Quantity: 1 seat
—— Specification: span 18m- 10m
—— Background copy: On a hot summer day, it's cool to the end, Huang Zu Beer Carnival Night.
—— Location: Outside the entrance of Fafalang Store
-Arrival time: July 24th 16: 30.
-Responsible persons: Supply Department and Loss Prevention Department.
Step 3 sound
Quantity: 1 set
-Specifications: two main speakers and two spare center speakers.
-Matching: wireless phone microphone
-Placement: for stage use
-Arrival time: July 26th 17: 30.
-Person in charge: receiving department
4, purchasing department matters
-Inviting suppliers to negotiate large-scale on-site promotion activities.
-Offer preferential commodities and gifts, and support negotiation at a cost.
-Arrange and allocate venues for on-site and off-site activities and related negotiations.
Nine, "Oktoberfest" large-scale activities details
Activity time: XX month 1 1 to XX month 18.
Main contents of the activity:
(1) June xx1July 25th "Beer Sale"
(2) The closing ceremony of "Oktoberfest" on XX 25th.
Activity content:
The first theme content
A. Announce the opening of Oktoberfest and introduce the following contents:
1, the time of this Oktoberfest.
2. beer brands participating in the exhibition
3. Preferential policies of the century during the event.
4. "Beer Night" activities and shop activities during the day.
B, beer legend, introduce the following contents
1, brewing technology of beer
2. The origin of beer
3. The history and achievements of several beer brands?
C, beer show: several ways to drink beer, magic, acrobatics.
D, Song and Dance Performance: Bel Canto, National
Requirements of performing arts:
1. Several activities naturally blend together, highlighting the theme of "Beer Carnival Night".
2. The performance style is artistic, the theme is novel and fashionable, and the cultural connotation is profound.
XXX is responsible for:
1. Contact and organize performers and hosts-Required amount: 400 yuan.
2. The director of the whole event.
The food department is responsible for:
1. Arrange and determine the on-site advertising promotion.
Large-scale event planning 2 I. Event background:
Low-carbon environmental protection is an environmental protection model based on low energy consumption, low pollution and low emission, which is another major progress of human society after agricultural civilization and industrial civilization. The essence of low-carbon environmental protection is low consumption, low pollution and high quality. The background of "low-carbon environmental protection" is the severe challenge of global warming to human survival and development. With the continuous growth of global population and economic scale, the environmental problems caused by energy use and their causes are constantly recognized by people. Not only the harm of smog, photochemical smog and acid rain, but also the global climate change caused by the increase of carbon dioxide (CO2) concentration in the atmosphere has been confirmed as an indisputable fact. In this context, a series of new concepts and policies have emerged, such as carbon footprint, low-carbon economy, low-carbon technology, low-carbon development, low-carbon lifestyle, low-carbon society, low-carbon city and low-carbon world. The result of great changes in energy, economy and even values may be a new way to gradually move towards ecological civilization, that is, abandoning the traditional growth model of the 20th century, directly applying innovative technologies and mechanisms in the new century, and realizing social sustainable development through a low-carbon economic model and a low-carbon lifestyle.
As a new force in society, college students can better implant this concept in their hearts by promoting "low-carbon environmental protection" activities among college students and lay the foundation for the sustainable development of society. At the same time, college students, as a huge group, can also influence their relatives and friends in their daily lives and bring this idea into the homes of ordinary people.
Second, the purpose of the activity:
This "low-carbon environmental protection" activity mainly introduces low-carbon concepts to college students through low-carbon propaganda and low-carbon creative design, publicizes energy conservation and prevents climate change, and shows the determination and actions of China youth to actively respond to climate change. At the same time, it also shows the love and dedication of young volunteers. Make some contributions to the popularization of environmental protection knowledge. Let environmental protection actions become conscious actions, encourage everyone to start from the dribs and drabs around them, protect the environment and care for the earth.
Three. Activities:
1. Activity time: 20xx-11-10 9: 00 am to 3: 30 pm/kloc-0.
2. location: in front of the canteen in area AB.
3. Organizer: Anhui Vocational and Technical College of Architecture Young Volunteers Association
4. General Manager: Huang Jinsong.
Four. Activities:
1, arranged in advance
(1)11.7, contact the International Liaison Department for sponsorship.
②165438+1October 7th contacted the Propaganda Department to publish posters and participating newspapers (a preliminary introduction to this activity).
③ 1 1.7, planning and making leaflets and banners;
④ 10/October 9th 165438+ Contact the Social Management Association to borrow a desk and chair tent.
⑤ 165438+ 10. On 9 October, contact the Finance Department to get the hat, flag and work permit of the Association, and go to the office department to get the camera;
⑥ 1 1.9, prepare the activity registration form, paper and pen;
⑦ 1 1.2, notify members to sign up for the activity (inform the content of the activity by fetion).
⑧165438+1held an activity meeting at 1506 at 9: 00 on October 9 to introduce the activities and matters needing attention to the participants.
2. During the activity:
①165438+1October 10, 10: 00- 10: 30, the activity place was arranged in front of the canteen, and the activity officially started on 1 1.
(2) The person in charge of each time period is divided into two groups according to the actual number. One group is responsible for distributing leaflets, one group is responsible for collecting low-carbon tips, one person is responsible for taking photos (recording this activity), and the other person is responsible for signing up for creative design activities. During the activity, a work cap and work permit are required;
3, activity personnel arrangement:
10: 00-11:308 people
11:30 ——13: 3012 people
(1) The person in charge should do a good job of signing in the participants;
②165438+1October 10 officially ended at 13: 30, the loaned items were returned, and the banners and exhibition boards were taken back in time as needed to avoid being lost. The office department shall write a summary of the activities within three days and hand it over to the heads of the Youth Federation and the Community Management Committee.
4. After the event:
①165438+1October 4th, contact the office department to complete the activity summary.
(2) The person in charge makes the financial statement of the activity, and the financial department reimburses the expenses of this activity.
Verb (short for verb) Budget:
Posters (two): 10 yuan, leaflets (50 copies): 50 yuan, ***60 yuan.
Vi. Precautions for activities:
1, pay attention to safety and weather changes, and flexibly adjust the activity time;
2, pay attention to the distribution of personnel work;
3. Pay attention to the order of the activity site.
With the deterioration of environmental protection, environmental protection has been widely concerned by the society and green environmental protection has become a social fashion. In order to welcome the arrival of 6.5 World Environment Day, promote the construction of ecological province in Jilin Province, increase public awareness of environmental protection, popularize environmental protection concepts, and lead a green and civilized lifestyle. We hold this large-scale environmental protection public welfare party. This evening party will promote the good spirit of college students and Changchun citizens, set off an upsurge of environmental protection in Changchun and even Jilin Province, and push Changchun's environmental protection cause to a new height.
Environmental protection is a long-term and arduous task, which cannot be completed by one or some environmental volunteers. Environmental protection needs the attention and participation of the whole society. We hope that the environmental protection evening can be held all the time, become a unique green environmental protection festival for college students in Jilin Province, become a green culture, and contribute to environmental protection.
Our slogan is "Carry out environmental protection to the end!"
Name of the party: to be determined (involving the name of the sponsor)
Party time: June 5, XX 18:00— 19:30.
Venue: Changchun Cultural Square
Organizer: Jilin Provincial Environmental Protection Bureau
Changchun university of science and technology Lv Guang Environmental Protection Association
Co-organizer: Jilin University Environmental Protection Association
Northeast normal university green power environmental protection volunteers association
Jilin Jianzhu University Environmental Protection Youth Club
Changchun taxation college green alliance environmental protection association
Changchun university of technology lvyin environmental protection association
Jilin Agricultural University Green Watcher Environmental Protection Association
Management mode of party affairs preparation: project group management
Employees and project team:
Instructor: Yang Yang (changchun university of science and technology Youth League Committee)
General Manager: Wang Dong (changchun university of science and technology)
Master Plan: Wang Dong (changchun university of science and technology)
Li Lianghao (Jilin Jianzhu University)
Wen Gu: Wang Huifeng (Jilin Communications Literature and Art Broadcasting Station)
Director: Yang Shuhua (Jilin Environmental Protection Publicity Center)
Sponsor representative
Members of the Preparatory Committee: Yang Chenghua, Wang Zhizeng, Wang, Guan Yu, Wang Wei, Xiao.
Project team:
(1) Project Team 1: Project Team (Environmental Protection Youth Society of Jilin Institute of Civil Engineering and Architecture)
Group length:
Deputy team leader:
Members:
Responsibilities:
A, complete the program screening on May 29th;
B. On the morning of May 29th, report the party program to the general planner;
C. Prepare the image design and lines of the host before June 2;
(2) The second project group: Etiquette Group (Greening and Environmental Protection Association of Changchun University of Technology)
Group length:
Deputy team leader:
Members:
Responsibilities:
A. prepare the invitation letter before the evening of June 1 day;
B. Send the invitation before the evening of June 3rd;
C, before the evening of June 3rd, select six female etiquette;
D, before the party on June 3, ready to service items, such as program,
Mineral water, etc.
(3) The third project group: stage group (Northeast Normal University Green Power Environmental Protection Volunteers Association)
)
Team leader:
Deputy team leader:
Members:
Responsibilities:
A, assist the staff to install stage lighting equipment, speaker equipment.
(4) The fourth project group: materials group (Environmental Protection Association of Jilin University)
Group length:
Deputy team leader:
Members:
Responsibilities:
A. Put and carry tables and chairs in the guest seats on the night of the party.
B. Collecting, sorting and keeping information before and after the party.
(5) The fifth project group: Order Group (Green Watchmen Environmental Protection Association of Jilin Agricultural University)
Group length:
Deputy team leader:
Members:
Responsibilities:
A, maintain the order of the party;
B assign a special person to look after the locker room, wires and other materials.
(6) Sixth Project Team: Prop Team (Changchun Institute of Taxation Green Alliance Environmental Protection Association)
Group length:
Deputy team leader:
Members:
Responsibilities:
A. Complete the reservation of all costume props before the evening of May 29th;
B. Complete the preparation of costume props on June 5th 14: 30.
C, assist the stage group to complete the work.
(7) Seventh Project Team: Mobile Team
Team leader: Xiao
Deputy team leader:
Composition: two people from each university, composed of the same person.
Responsibilities: The core task of this group is to deal with emergencies during the party.
Conditions, make emergency arrangements for other project teams, assist other project teams to complete their work, and ensure the success of the party.
Note: 1. When the tasks of project team members conflict, it is necessary to ensure that the tasks of the first project team are successfully completed.
2. When the tasks of the personnel of each project team conflict seriously, the human resources of each project team will be readjusted; The mobile group can be activated at any time according to the situation.
3. The project team has been formally established and started to work immediately; Automatically disband after completing the task.
Party process: 17:30 Everything is ready.
17:50 Leaders of relevant departments, business representatives and special guests are seated.
The party officially started at 18:00.
Relevant leaders' speeches
Execute 4 programs.
The guests drew lucky spectators from the scene.
Execute 4 programs.
The guests drew lucky spectators from the scene.
The host declared the party over.
procedure
The fourth part of large-scale event planning must first clarify several basic issues.
1. How to define large-scale activities?
2. Which units or under what circumstances need large-scale activities?
3. What are the skills of large-scale event planning?
4. What are the planning procedures and methods?
Understanding these will help us to organize large-scale activities more perfectly.
First, the definition of large-scale event planning:
Large-scale activities are social coordination activities organized by many people purposefully, planned and step by step.
1, large-scale activities should have a clear purpose. Large-scale activities often consume a lot of resources, including manpower and material resources.
It is impossible to spend money on activities without a purpose, and it is not worthwhile to have a clear purpose, which will only lead to unnecessary extravagance and waste. We often meet some manufacturers. They see other people's company's celebration activities, but also want to do celebration activities, demanding that the activities be more lively, larger in scale and higher in specifications. But I don't know why, what information to spread in the activity is not clear and obviously has no purpose.
2. The planning scheme of large-scale activities should be planned.
Everything must be planned, and large-scale activities are no exception, which need careful planning.
3. Multi-person participation is an important concept of large-scale activities.
Since it is a large-scale event, there should be many people attending, but it is not a large-scale event with a large number of participants. A unit has 10,000 employees, and there will be a general meeting with many people attending. Can you say this is a big event?
The fundamental difference between large-scale activities and small-scale activities lies not only in the number of participants, but also in the degree of socialization of activities.
Second, the characteristics of large-scale activities:
1, large-scale event planning must have a clear purpose. It should be the purpose established around the organizational image strategy and recent public relations goals of the whole organization.
2. Extensive social interaction.
A large-scale public relations activity itself is a media, and its function is like a mass media, but this media will not play a spreading role until the large-scale activity is organized. Once this activity is carried out, it will have a good communication effect. We should also note that the event itself attracted the participation of the public and the media.
The information of large-scale activities is disseminated through the media or the public, which is a very important feature that we must consider in the process of planning large-scale activities.
3. Strict operability.
In the process of organizing large-scale activities, we only have one chance to succeed and fail. Because large-scale activities are different from filming or TV, they can shoot three or four sets of shots and then edit them, but every time they plan large-scale activities, they are broadcast live, and once they make mistakes, they can't make up.
It is often reported in newspapers that the planner, organizer or leader of an activity is dismissed or sentenced for causing casualties or heavy property losses due to poor management.
The thoroughness of the planning and implementation of large-scale activities must not be taken lightly.
4. Efficient investment.
A large-scale activity often requires a lot of money and expenses, and it is absolutely impossible to engage in a large-scale activity with very little money. High investment is the most basic feature. If it is not a special need, generally do not use large-scale activities at will, so as not to cause unnecessary extravagance and waste.
Three. Event planning scheme Large-scale event planning:
The planning and implementation of large-scale activities should be carried out in full accordance with the requirements of the four-step public relations law:
1, the project is to confirm the activity as a project. Do you want to do this activity? Why are you doing this? Must be clear.
2. Conduct investigation and feasibility study.
As we all know, we won't elaborate on the investigation, but the investigation of large-scale event planning has its particularity.
Large-scale event planning the fifth activity theme: mixed basketball match of Chinese department
I. Organizers and organizers
Sponsored by the Cultural and Sports Life Department of the Student Branch of the Chinese Department.
Chinese department basketball team undertakes
Second, the purpose of the activity
In order to strengthen the unity and communication between departments and classes, enrich the extracurricular activities of students in our department, promote the communication and mutual contact between students in all classes, enhance students' awareness of physical exercise and unity among students, create sports opportunities for students who usually lack physical exercise in the form of organizing basketball games, and provide a stage to show their individual and collective elegance.
Third, the competition time.
XX year 1 65438+1October 24th —XX year 65438+February1.
Fourth, the venue
East campus basketball court
Verb (abbreviation of verb) team formation form
Take part in the competition in large classes. 13 and 14 classes must attend, and 12 volunteers to register.
Sixth, the competition method
1. The competition is divided into group stage and final stage, in which the first place in the group stage enters the final stage, and the final stage adopts round robin system.
2. The scoring method of the group match is to win one game and get two points, and lose one game and get zero points.
3. In the round robin of the group stage or the final stage, if the number of wins in each class is equal, the outcome will be decided according to the number of points lost.
Seven. Competition schedule
See the attached table for details.
Eight, the rules of the game planning
1. Competition type: The competition consists of four sections, of which the first and third sections are for girls and the second and fourth sections are for boys. Each team requires at least five boys and five girls, and the list will be reported to the recorder before the game. Each team has a captain.
2. Time setting: 12 minute system is adopted. There is no rest after each quarter, and the intermission is 5 minutes. The total number of pauses for each team shall not exceed 3 times, and each time shall not exceed 1 minute. Except for the prescribed rest time, the rest of the game will not stop.
3. Require uniform. Considering the specific situation, the Sports Department will inform teams to match the colors of team uniforms, which are generally divided into light colors (light colors are mainly white) and dark colors (dark colors can be blue, red, yellow and so on). If every class has a uniform, they should try to wear a uniform.
4. Violation: The violation mentioned here includes walking, dribbling twice, kicking the ball, etc. Boys are bound by the general rules. If a girl fouls, she can relax a little and ensure the consistency of the game as much as possible.
5. Foul: Fouls are handled according to general rules, and opponents must make free throws when shooting. On the penalty scale, boys will be stricter than girls, and boys will foul if they attack for "three seconds".
Nine. Competition prize
1, prizes will be awarded to the top three students, and certificates will be attached to each small class.
First place: 80 yuan.
Second place: 60 yuan.
Third place: 40 yuan.
2, another "excellent organization award", issued a certificate.
Chinese department student branch recreation and sports life bu