WeChat official account is an application account applied by a developer or merchant on the WeChat public platform. The account is interoperable with QQ account, and the platform realizes all-round communication and interaction of specific groups such as text, pictures, voice and video, forming a mainstream online and offline WeChat interactive marketing method.
20 16 65438+ 10/8, Tencent announced in Beijing that the number of China government wechat accounts has exceeded 65438+ million. 2065438+In April 2008, Tencent has investigated and dealt with more than 99,000 illegal official WeChat accounts. 1 65438+1October16th, the public platform of wechat announced that the upper limit of the number of individuals registered in the official account of wechat was adjusted to1.
Development history
2065438+On June 27th, 2008, WeChat officially announced the online reprinting function of WeChat public platform, and articles can be reprinted directly without manual confirmation.
On 20 1 8110, the wechat public platform announced that from now on, the registration of official wechat accounts will be adjusted: the maximum number of official wechat accounts registered by individual subjects will be adjusted from two to1; The upper limit of the number of registered enterprises of WeChat official account has been adjusted from 5 to 2.
20 18 12.29, the operation function of wechat public platform was upgraded again, and the upper limit of typos in published articles was increased from 5 to 10. Addition, deletion and exchange are supported at the same time, but the title and abstract cannot be modified, and there is still only one modification opportunity.
On August 20 19, Didi Chuxing announced that it had reached a strategic cooperation with Wanda Hotels and Resorts. Users can use Didi to call a car in the official WeChat account of Wanda Hotel.