Plan five steps

How to Do the "Five Steps" of Performance Planning Well

First, set goals.

Business objectives: sales target, profit target, growth rate, gross profit margin, channel coverage, user target and per capita contribution.

Development goals: three-year plan, market share, market value target, profitability, category proportion, brand influence and customer satisfaction.

Second, determine the method.

Goal quantification: channel goal, team goal, product goal, market goal, user goal, communication goal and activity goal.

Marketing methods: marketing strategy, management strategy, product strategy, brand strategy, channel strategy, promotion strategy and marketing strategy.

Third, make plans.

Work plan: league building plan, assessment plan, promotion plan, meeting plan, holiday plan, welfare plan and training plan.

Marketing plan: sales plan, promotion plan, marketing plan, promotion plan, communication plan, new product plan and activity plan.

Fourth, it will be implemented.

Execution tracking: performance tracking, activity tracking, user tracking, channel tracking, brand tracking, market tracking and product tracking.

Implementation results: sales performance, marketing activities, brand communication, team building, product development, channel promotion and marketing management.

Fifth, set a budget.

Budget formulation: overall investment, budget breakdown, expense rate, budget planning, input-output ratio, cash flow statement, large project budget.

Budget execution; Budget mechanism, budget review, reimbursement process, cost evaluation, budget tracking, budget allocation and budget adjustment.

4, can be copied.

Are the results of delivery repeatable?

3. Deliverable results.

Does the result have delivery value?

2. There are results.

What was the result?