According to the hot online entrepreneurial books and my own entrepreneurial experience and reading experience, I would like to share with you 10 a very useful entrepreneurial book. Want to start a business can look at them, I hope it will help you.
1. Shang Xian
The road to entrepreneurship is destined to be extraordinary, and Shang Xian is a good book for treating diseases, inspiring, treating fools and starting the world, and is known as the journey to the west of the business community. Author Hou Quansheng is an outstanding private entrepreneur in China and an outstanding Chinese businessman in the world. He has a legendary life like the protagonist David. Through the author's experience, he can learn how different people and industries are successful, and also learn a lot of business experience and life wisdom.
2. From 0 to 1
In this book, peter thiel elaborated on his entrepreneurial process and experience. He also crossed many fields, such as philosophy, history, economy, etc., helping to explain the context of the world operation, sharing the logic of business and future development, thinking about the secret from 0 to 1, and looking for value and opportunities in unexpected places.
3. "Leadership 2 1 Rule"
If you need to learn and improve leadership, this book is a must. To cultivate your own leadership, you must do everything well. However, no one can achieve the 2 1 rule, but we can form a team, and the team can be perfect if the individual is not perfect.
4. "A book for reading financial reports"
The financial report reflects the economic activities of the enterprise, including operation, investment and financing. The author introduces the financial analysis methods such as homotype analysis, ratio analysis, trend analysis and comparative analysis, and analyzes the relationship and internal logic of several statements. This book is grounded, simple and easy to use, suitable for novice Xiaobai to learn.
5.OKR working method
A book strongly recommended to leaders! Through the knowledge in the book, we can learn how to mobilize the enthusiasm of the team and evaluate the performance of the work.
Step 6 grow up as a hacker
The focus of this book is to deeply analyze two marketing methods from the perspective of user thinking: free mode and borrowing marketing. I think it's very helpful for people with growing users, and it will let you know what real user growth is.
Step 7 configure
If you only read one marketing book, the first choice is positioning. This is a very incisive and original book, and it is also one of the must-read books for all entrepreneurs and managers. It will definitely make you feel enlightened.
8. Influence
This book covers six principles of influence, including reciprocity, commitment, social identity, hobbies, power and scarcity. Through a large number of experimental results and logical reasoning, the above six principles are explained in detail. The full text is usually not boring to read, especially many vivid case studies, which are very helpful for us to understand the connotation of influence.
9. Sales management
This book is explained in detail by philip kotler, the father of marketing, through seven aspects of marketing management. It is a must-read book for marketing practitioners. You should learn everything from the basic theory and then practice it according to the theory.
10. Making content from scratch: the underlying logic of explosive content.
The author expounds the dross of network operation, and describes network operation in detail through corresponding cases, so that readers can easily understand the truth. Moreover, all cases are real cases that have been practiced and achieved results, which are of great reference value and significance. Reading through this book repeatedly will certainly bring you a lot of gains.