1.ERP introduction
The so-called ERP is the abbreviation of English Enterprise Resource Planning. It is a new generation of integrated management information system developed from MRP (Material Resource Planning). It expands the functions of MRP, and its core idea is supply chain management. It jumps out of the traditional enterprise boundary and optimizes the resources of enterprises from the scope of supply chain. It is a new generation of information system based on the network economy era. It plays an obvious role in improving the business process and enhancing the core competitiveness of enterprises. ERP began to appear in the early 1980s. Since 1990s, internationally renowned ERP products, such as SAP and Oracle, have entered China and expanded rapidly. Then, some early ERP products appeared in China, such as Kaisi ERP, Lima ERP, Hejia ERP and Boko ERP.
His essence is how to organize production reasonably under the condition of limited resources, and strive to maximize profits and minimize costs. Sand table is to use plane or three-dimensional model to simulate the real situation, so that people can know the problems they are concerned about clearly, so as to plan and make decisions.
2. Introduction of ERP Sand Table Simulation "ERP Sand Table Simulation Confrontation Course" is an excellent training course of UFIDA. It adopts the popular sand table situational teaching mode of Harvard, and draws lessons from the related concepts and teaching methods of Management Group and similar training course companies. With the production-oriented enterprises as the background, each participating student is exposed to the actual business scene and experiences the fierceness of business competition on the spot as the business managers they represent, involving important roles such as finance, logistics, production and marketing. More importantly, it can greatly stimulate students' learning enthusiasm and exercise their overall concept and planning ability in the whole sand table simulation operation process.
ERP sand table has certain rules. Here is a detailed introduction:
I. Market segmentation and market access
The market is divided into local market, regional market, domestic market, Asian market and international market. It takes different time and funds to develop different markets as follows:
Market region, domestic, Asian and international.
Development cost 1 2 3 4
Development time/year 1 2 3 4
market access
When a market is developed, the enterprise has obtained the qualification to operate in the market, and then it can advertise in the market.
II. Market position
Market position is for each market. The market position of enterprises is ranked according to the sales volume of each enterprise in the previous year, and the enterprise with the highest sales volume becomes the "market leader" in this market.
III. Advertising
Advertisements are placed in different markets and products. Input 1M has an opportunity to select an order, and then every 2M input will increase the opportunity to select a menu.
4. Acquisition of workshop and production line
Purchase, lease and lease of factory buildings (unit M/ year)
Workshop purchase price, rent and selling price capacity (production line)
Small workshop 40 5 40 6
Large factory building 30 3 30 4
Purchase, production conversion, maintenance and sale of production line
Type of production line Purchase price (m) Installation cycle (q) Production cycle (q) Conversion cycle (q) Conversion cost (m)
Manual production line 5 none 3 none.
Semi-automatic 8 2 2 1 1
Fully automatic 16 4 1 2 4
Flexible 24 4 1 none
5. Time invested in product development and R&D expenses
Product P2 P3 P4
R&D time (M) 6 6 6
R&D investment (Q) 6 12 18
Basic information of enterprises in the initial year
balance sheet
Assets at the beginning, liabilities at the end and owners' equity at the beginning, ending.
Current assets: liabilities:
Cash 20 Long-term liabilities 40
Accounts receivable 15 short-term liabilities
Work in process 8 accounts payable
Tax payable on finished product 6 1
Raw material 3 Long-term liabilities due within one year
Total current assets 52 Total liabilities 4 1
Fixed assets: owner's equity:
Land and Building 40 Shareholder Capital 50
Machinery and equipment 13 profit retention 1 1
Annual net profit of construction in progress 3
Total fixed assets 53 Total owner's equity 64
Total assets 105 Total liabilities and owners' equity 105
[size=20] II. Simulation of enterprise process Description The ERP simulation process is divided into five interrelated and independent departments. These five departments are marketing department, production department, finance department, purchasing department and management department respectively. * * * Six people finished the work. The management department is the CEO's agent, that is, the general manager, and the others are the marketing director, production director, purchasing director, financial director and financial assistant. These six positions were completed by six students respectively, and I also participated as the marketing director. Our company will strive to compete with other companies in the market in six years and an initial year. What we have to do is to make a practical application with the professional knowledge we learned during our college years and judge the market with our own thoughts.
1.The first year of the simulation process:
First of all, our group members analyze the existing production conditions and financial capacity, including the production capacity, disposable finance, production cost, advertising orders, next year's expenses, product development, market development and other considerations.
According to the sand table rule, the order we can get is directly proportional to the advertising cost we put in a certain market.